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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: September, 2017
Sep 26, 2017

Are you struggling to speak on the topic of your choice? It is one of the most frequent questions I am asked so today's show is going to answer that question.

In this edition of The Speaker Lab, we are giving you access to a bonus Q&A call from our Booked and Paid to Speak group, something we have never done before today.

The conversation you are about to hear is a behind-the-scenes look at the process to help one woman narrow down the who, what, where and how of her speaking career. This is not like any other show we've released, but I am sharing it because I think you'll get SO much out of it. As you listen to episode 152 of The Speaker Lab, I'd recommend you ask yourself how these questions apply to you and your speaking career.

THE FINER DETAILS OF THIS SHOW:   

  • How do you research a potential niche to find out if it is financially viable?
  • How to balance what you want to speak about with who is actually hiring for that topic.
  • What is the Trojan Horse method, and how do you use it?
  • Should you hyperfocus on one niche topic, and if so, for how long?
  • Do credentials matter?
  • How to turn your speaking topic into a tangible problem you solve for others.
  • What do you do after you find your speaking niche?
  • What to do if your audience and the people who will book you are two different groups.
  • How to use email to stay top of mind with your audience.
  • And so much more!

 

EPISODE RESOURCES

 

Sep 19, 2017

Do you know how to be a great speaker to work with, or if you already are? Today you'll find out directly from an expert!

Chris Mefford is a speaker and a former executive in charge of events for Dave Ramsey. In that role, Chris oversaw all of their events - about 80 a year.

Along the way, he learned a lot about what makes a speaker great to work with and what doesn't, why he and his team hired certain speakers over others and why some speakers became repeat guests and not others.

He shares insights on those topics and more on episode 151 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What were the two ways speakers got on Chris' radar?
  • What NOT to lead with when connecting with potential clients.
  • What does easy to work with actually means, and why it's important.
  • Can you communicate too much with event staff?
  • What is the one thing Chris believes makes great speakers?
  • What's the best way to present a speaking idea when pitching a potential client?
  • The most effective approach to connecting with an event planner, according to Chris.
  • Why you should keep your email to 125 words, or less.
  • Two suggestions to ensure you are serving your clients before, during and after the event.
  • And so much more!

 

EPISODE RESOURCES

 

Sep 12, 2017

Do you struggle to work full-time and build momentum as a speaker? Does it seem like an impossible feat to grow your speaking business while juggling your full-time job, your family and your other obligations?

Our guest does all of that and today he shares his secrets! Erick Rheam is making his second appearance as a guest on The Speaker Lab Podcast.

Today he shares how he went from 20 gigs last year to 53 this year, all while working full-time and being an active, involved father and husband. He gives the specific steps he takes to get at least two referrals for every speaking gig he does, why being easy to work with is so important and how you can generate momentum like him.

Get ready for all of that and more on episode 150 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • How Erick has gone from 20 gigs one year to 53 gigs the next.
  • What worked for him to find gigs earlier in his career
  • Why was speaking for free helpful for him?
  • Should you take any and all opportunities to speak?
  • The specifics of what made him an "easy speaker" and why it has led to consistent referrals.
  • What is his 70/30 rule?
  • Why you need to give people an action item.
  • How and when to make a tasteful ask for referrals in your presentation.
  • Should you do an exit interview and if so, what should it include?
  • And so much more!

 

EPISODE RESOURCES

 

Sep 5, 2017

Today on The Speaker Lab Podcast, I have Josh Steimle Entrepreneur and International Speakers, here to talk about how he manages his time while owning an international marketing agency and speaking around the world.

Josh Steimle has locations in China, the U.S., and the U.K. Finding the time and resources to land more speaking gigs while being a full-time entrepreneur is a real struggle.

Maybe you work a full-time corporate job and you're struggling to book paid gigs.

If so, you are not alone.

Today, Josh generously shares his quandaries and I help him find solutions.

THE FINER DETAILS OF THIS SHOW:   

  • How Josh manages an international team with three office locations
  • When it's worth his time to speak for free
  • What obstacles that stop him from speaking more, and what he can do about them
  • Why you should know the lifetime value of a client
  • What activities can you outsource in pursuit of new speaking opportunities
  • If it is ever okay to have someone else write your pitch emails
  • The importance of having systems for creating and securing new speaking leads
  • At what point in the pitch process should you be "the closer"
  • An example of what to "hand off" once the gig is booked, and how to do so properly.
  • And so much more!

 

EPISODE RESOURCES

 

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