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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: April, 2019
Apr 30, 2019
We are back with another YouTube speech breakdown; this time we are giving you the ins and outs of what works and what doesn't from the venerable Mel Robbins.

On today's The Speaker Lab, we are breaking down Mel's very popular Ted Talk called How to Stop Screwing Yourself Over. Mel is a well-known keynote speaker and presenter so you will learn a lot from her speech.

Be sure to hear it all by tuning in to episode 235 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:   

 

  • What pieces of your speech should be the most tightly scripted?
  • Is there a way to create humor without using words?
  • What types of callbacks should you use in your speech?
  • What lighting is best for you on stage?
  • What is one way to emphasize a powerful moment?
  • Why should you leave the stage and walk among the audience?
  • What works best for slides?
  • How to use call and response in your presentation.

 

 

EPISODE RESOURCES

 

 

Apr 23, 2019

Has a company ever asked to license your material? Whether or not you've ever been approached, it's important to understand the topic of intellectual property for speakers.

Here to tell us about IP for speakers is Pamela Slim. Pamela is a successful coach, author, speaker and all-around amazing woman.

On this episode of The Speaker Lab, Pam explains when and how to license your material, how to protect your IP (intellectual property), as well as how to market it, price it, and leverage it to your greatest advantage.

THE FINER DETAILS OF THIS SHOW:   

  • What qualifies as intellectual property?
  • How can licensing help you leverage your knowledge and tools to reach new markets?
  • When do you know licensing is your best option?
  • Do you need to be famous to license your material?
  • What is essential to intellectual property and brand recognition?
  • What are the best ways to market your licensed material and IP?
  • Why do you need to track how many people use your materials?
  • Why money shouldn't be your sole focus when licensing your IP.
  • And so much more!

 

EPISODE RESOURCES

 

Apr 16, 2019

We're doing something different this week on The Speaker Lab: coming straight from our YouTube channel is our play by play breakdown of speeches and popular Ted Talks. We'll talk about what works, what doesn't work and some ideas on areas to improve.

Today our speech breakdown is of 2018 Toastmasters Champion Ramona J. Smith.

Personally, I have mixed feelings about Toastmasters which I will share on today's episode. So tune in to hear my thoughts on Toastmasters and our speech breakdown of Toastmasters champion Ramona Smith on episode 233 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What is one of the ways you get better as a speaker?
  • How does Toastmasters help you improve?
  • Can you ever be too polished as a speaker?
  • What are the drawbacks to Toastmasters?
  • How to use cadence in your speeches for the greatest effect.
  • When does physicality work in your favor and when does it not?
  • How can you create visual representations on stage?
  • How to use strategic pauses to emphasize your points.
  • And so much more...

 

EPISODE RESOURCES

 

Apr 9, 2019

Are you overlooking some simple ways to book more gigs? You'll find out when you listen to today's show!

Kris Reece is a professional faith-based speaker who also coaches and writes books for women about reaching their fullest God-given potential.

On this episode we talk about some issues she is facing in her speaking business. Specifically, we help Kris find new gigs, leverage connections from previous gigs and evaluate whether it makes sense to pay to speak.

Join us to hear insights on those topics and more on the 232nd edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What are the reasons you should consider speaking for free?
  • Why you send an invoice even if you speak for free.
  • The two things you can do during a speaking gig to generate future gigs.
  • What's the best way you can approach previous clients for referrals?
  • How do you evaluate whether you should buy a sponsorship and pay to speak?
  • What is one of the quickest ways to build a relationship?
  • How do you find the key person who books speakers at big events?
  • Why you should never stop marketing your speaking services.
  • And so much more!

 

EPISODE RESOURCES

 

Apr 2, 2019

Follow up is what separates part-time speakers from full-time professionals.

But how do you follow through on your follow up in the most effective way? That's what we are talking about today on The Speaker Lab with Jim Kukral.

Jim is an online marketer and serial entrepreneur who wants to grow the speaking aspect of his business. This episode is a one on one coaching call with Jim about what he's been doing for follow up and what he can start doing right now to improve that aspect of his business. You'll hear that topic and more on episode 231 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What does it mean to be "unskippable"?
  • How do you get better as a speaker?
  • Why speaking fees are more than just a check.
  • How often should you follow up?
  • When should you call people you've contacted about potential gigs?
  • How to ensure you have accountability.
  • What do you do when you have a hot lead?
  • Why you need to always be knocking on doors for leads.
  • And so much more!

 

EPISODE RESOURCES

 

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