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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: May, 2017
May 30, 2017

Have you ever listened to someone's speech and immediately taken action as a result? It's rare for a speaker to do this for their audience, and yet it's critical to making a lasting impact.

One of the best in the world at this is Noah Kagan. He's here on episode 135 of The Speaker Lab to share how he crafts his speeches so his audience has results during his talk.

If you've lived in a cave and don't know Noah, he is the creator of AppSumo and SumoMe. AppSumo is Groupon for geeks and SumoMe is an 8-figure business that provides tools to grow your online traffic. His career began with Intel, Microsoft and Mint; he was also one of the first employees at Facebook!

On this edition of The Speaker Lab we also discuss ways he learns from the best, how he decides what to talk about and the importance of content creation. Join us as we dig into that and more on today's The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What can you learn from the first time Noah and I hung out?
  • The two impactful things people respond to in a speech.
  • What is true of the best speakers in the world?
  • Why he engages his audience and includes them in his speeches.
  • How does he determine the ideal actions he wants his audience to take?
  • Which types of stories are critical to memorable speeches?
  • How important is it to put out content on a regular basis?
  • What does he do when he's discouraged?
  • And so much more!

 

EPISODE RESOURCES

May 23, 2017

Do you think creative types must be starving artists with no hope of real income? Our guest for today's episode of The Speaker Lab is going to change that mindset if you do!

Jeff Goins is a published author with five books under his belt, as well as a highly-respected international speaker. And at his core Jeff is an artist.

On this show he tells us why it's okay to profit as an artist, and how to overcome the mental barriers of getting paid well for our craft.

You'll hear Jeff share his back story and also explain why you don't need to wait until you think you're ready, and why you should stop calling yourself an "aspiring" anything! Jeff gives plenty of sage wisdom on those topics, and much more during the 134th episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • When can a speaker call themselves a speaker?
  • How John Grisham became a writer, and what his story can teach you.
  • Why doesn't Jeff like the word "aspiring"?
  • How to be okay charging money for what you do.
  • Why is being a starving artist a choice?
  • What is one of the rules of not being a starving artist?
  • Why to start speaking for a fee as soon as possible.
  • What to say if your prospect has no budget for speakers.
  • And so much more!

 

EPISODE RESOURCES

May 16, 2017

If there's one thing nearly all entrepreneurs and business owners have in common it is the desire to live a life of significance. We want to do something that matters, something that makes a positive impact in the world. A great example of this is our guest on today's episode of The Speaker Lab, Mr. Aaron Walker.

Aaron has been self-employed and owned a business of some variety since the age of 18; he hasn't worked for anyone else in 38 years! In all of those years he has experienced the full spectrum of the entrepreneurial journey: the highs, the lows and everything in between. On our 133rd edition, he talks candidly about that journey, especially the life-altering experiences.

We also talk about his advice for managing the roller coaster ride of being your own boss, and why he came out of retirement to coach (including who encouraged him to do so!). Today Aaron Walker is a coach, best-selling author, podcaster and acclaimed speaker, and he's our guest on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Why does he love coaching the most of any of the 12 businesses he has owned?
  • Why you have to give any idea at least two years.
  • Is work-life balance a myth?
  • The thing that holds most people back, and how to not let it stop you.
  • What is the enemy to excellence?
  • How and why should you get true and honest feedback?
  • The power of promoting others: why it works and how to do it.
  • How has he managed his focus in his businesses over the years?
  • And so much more!

 

EPISODE RESOURCES

May 9, 2017

It isn't often we have guests come back for a second visit but today's guest is a special one! Tamsen Webster is here for her second conversation on The Speaker Lab.

If you missed her first appearance on the show check out episode 118 where we talk all about Ted and TedX Talks. And if you didn't hear that show you probably don't know that Tamsen is the Executive Director of TedX Cambridge, and is also the CEO and Founder of her company, Strategic Speaking.

On this edition of The Speaker Lab we're diving deep into how to find your "big idea" for your talks. Tamsen calls herself part idea whisperer, part message strategist and part magpie. You'll hear why when you tune in to this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What is the purpose of speaking, according to Tamsen?
  • What is psychological reactance and how do you work with it?
  • Three key components to finding your big idea: what are they?
  • Which of the three components should you start with?
  • What will make your talk 1,000x better than it is right now?
  • How to go from breakout sessions and do more keynote sessions.
  • Why you can't reverse engineer the need of your audience, and what to do instead.
  • What is the hardest question for a speaker to answer?
  • And so much more!

 

EPISODE RESOURCES

May 2, 2017

What if you'd like speaking to be a complement to other aspects of your business, like consulting? Should you approach speaking differently if so? Today's guest has your answers!

Joe Sanok is the founder of Practice of the Practice, a speaking and consulting business that helps counselors in private practice to start, grow and scale their practices. Joe speaks selectively as a keynote and does so in a way that generates consulting leads.

On this episode he shares how he generates potential consulting clients from select speaking gigs,  and how he's established himself as a keynote in his super specific niche. We also dive into how he and his family made the final leap from full-time employment to full-time self-employment. Listen in to hear that and more on the 131st edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • How does he identify which events are right for him and his business?
  • Why did he start the Most Awesome Conference?
  • How to identify if a niche is big enough to support your business.
  • What's the "trojan horse method" and how do you use it as a speaker?
  • How to connect with event organizers to create long-term relationships.
  • Why and how to set boundaries and rhythms in your business and your life.
  • How to reverse engineer so you know what your rates should be.
  • And so much more!

EPISODE RESOURCES

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