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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: October, 2016
Oct 25, 2016

Two listeners wrote in with two great questions this week so rather than choose one, I'm answering both on episode 105 of The Speaker Lab!

Paton left a message asking how and when to use visual aids and Todd wanted to know if he should keep using his name as his web site now that he is seeking more speaking gigs, even though he previously was promoting his music skills on that web site.

Today I'll speak to both of these questions: I will explain why I'm not a big fan of slides, and how to use other visual cues properly in your speech or workshop.

I'll explain why you are always the product people are buying when they hire you as a speaker and what that has to do with the domain name you choose, plus so much more! Tune in to hear it all on  episode 105 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • How to know if your slides are an enhancement versus a replacement.
  • Is a picture really worth a thousand words when speaking?
  • When are visual aids most powerful and impactful?
  • The three basic rules for using props in your speech.
  • How to determine what you want to be known for.
  • When should you use your name as your web site domain?
  • How to clearly communicate the primary role you want to be hired for.
  • And so much more!

EPISODE RESOURCES

Oct 18, 2016

If there's one thing I've learned in my time as a professional speaker, it is the importance of the follow up.

A listener called in and asked about how to properly and effectively follow up with potential clients, so that topic is the focus of this solo episode of The Speaker Lab.

You'll hear me answer his question by laying out the different phases and stages of follow up, including how to make initial contact with an organization, and what to say when they are close to making a decision about their speaker lineup.

I'll also cover how to find the right person to contact within a company and why it's always your goal to get a potential client on the phone. You'll hear that and much more on episode 104 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What has been the "secret sauce" for me in my career?
  • The strategic yet simple method to use for your follow ups.
  • Why clients might be interested in you, even if they don't call you back.
  • How far in advance should you reach out prior to an event you'd like to speak at?
  • Why keeping your initial email short and sweet is critical.
  • What a follow up flow chart is and how to use one.
  • How long should you wait for a reply to your email?
  • What is the "ball in your court" email and why is it so effective?
  • And so much more!

EPISODE RESOURCES

Oct 11, 2016

Have you ever considered adding Master of Ceremonies (MC) to your speaking offerings? Our guest for today's show is a talented keynote, MC and overall great speaker.

Thom Singer, otherwise known as the Conference Catalyst, joins us to talk about what it takes to be a great MC, as well as a keynote/MC.

On episode 103 of The Speaker Lab, Thom shares his background and how he got into the speaking world, including how he grew his MC career.

We also dig into what a Master of Ceremonies actually does, how to structure your pricing, and the basics of getting started as an MC. You'll hear all of that and so much more on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Who sets the tone for the entire event?
  • Why you should see yourself as an event professional, not just a speaker or MC.
  • Is an extrovert or introvert better suited to the role of Master of Ceremonies?
  • How does he structure his pricing as Master of Ceremonies?
  • Why you have to play "bad cop" if you're an MC.
  • What are call backs and why are they important?
  • What to do if you'd like to get started as an MC.
  • And so much more!

 

EPISODE RESOURCES

Oct 4, 2016

When someone says motivational speaker, what do you think? Chris Farley's character on Saturday Night Live, or someone who actually helps people move their lives where they want to go? Our guest, Kyle Scheele, is a motivational speaker who does the latter!

Kyle is also an entrepreneur and one of the most creative guys I know. We've been friends for a few years, and I've watched him grow from his career from a fledgling state to a full-time, profitable business.

On episode 102 of The Speaker Lab, Kyle joins us to share how he the faith he had to have when making the leap to a full-time speaker, his speaking topics for youth audiences, why he's a motivational speaker with an asterisk and much more. Kyle brings the goods on today's show, tune in and check it out!

THE FINER DETAILS OF THIS SHOW:   

  • How has his message evolved over time?
  • What were his early steps to get traction as a speaker?
  • How he kept himself on track when things were tough.
  • How were other speakers instrumental to building his business?
  • Why he spends time with beginning speakers.
  • Can you make speaking a less lonely gig?
  • When did he make the transition to speaking full-time, and how was it for him?
  • Is there just one way to have a successful speaking business?
  • And so much more!

EPISODE RESOURCES

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