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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: February, 2019
Feb 26, 2019

Everyone loves an underdog, right? If you're just starting out as a speaker you definitely fall in the underdog category. So why not take full advantage and create your own underdog Rocky story? Clint Pulver did and success has followed suit.

Today he's going to tell us how he tapped into the power of his own Rocky story to make powerful  relationships with speakers he admires and respects, and how he created his own board of directors as a result.

On this episode of The Speaker Lab, he'll also tell us how he incorporates professional drumming experience into his speaking gigs. Join us for the details on all of these topics with my friend and yours Clint Pulver.

THE FINER DETAILS OF THIS SHOW:   

  • How did he get his first speaking gig while still in high school?
  • When did he quit his full-time job in the medical field?
  • The 3 things that make up a dream job: what are they?
  • What one thing did he do that directly led to booking 7 gigs?
  • What questions did he ask of his prospective audience?
  • How much of a financial buffer did he have saved for himself?
  • What one piece of content generated 85% of his bookings in his first year?
  • What three business investments paid the biggest dividends?
  • And so much more!

 

EPISODE RESOURCES

 

Feb 19, 2019

Do you track any of your speaking metrics? Our guest today, Erick Rheam, says there are 5 key metrics to growing your speaking business.

Erick has been on the show before so you can revisit his story on episode 126 and episode 150. I brought him on to today's episode of The Speaker Lab to talk about the exponential growth he has had using certain key metrics. Specifically there are 5 key metrics he focuses on, and those metrics have taken his business from $15,000  to nearly $200k in under 4 years.

Even if you're already successful in your speaking career you'll learn plenty from hearing about Erick's metrics and how he uses them to gauge the health of his business. Tune in for those insights and more with Erick Rheam on episode 225 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What are lagging indicators versus leading indicators?
  • How has he determined his $5,000 speaking fee and when does he raise it?
  • What are the 5 steps in his prospective gig pipeline?
  • How soon should you contact a prospect who shows interest in hiring you?
  • When does he stop everything and focus on generating leads?
  • What does it mean to him if no one books him from an event where he's speaking?
  • How many gigs does he aim to book from each of his speaking events?
  • Why you've got to be serious about the numbers if you want to be serious about speaking
  • And so much more!

 

EPISODE RESOURCES

 

Feb 12, 2019

Todd Henry is a successful speaker, consultant and best-selling author who is here to give us speaking tips from the accidental creative point of view.

Todd has written four books, including The Accidental Creative, Die Empty, Louder than Words and his latest work called Herding Tigers. Herding Tigers is about how leaders can create environments in which creative teams can thrive.

On today's The Speaker Lab, we talk about his evolution, why you need to have a great speaker video and the importance of lovingly punching your audience in the gut! Hear what that means and more on episode 224 of The Speaker Lab with Todd Henry.

THE FINER DETAILS OF THIS SHOW:   

  • Is it always necessary to replace your full-time income before you leave to go out on your own?
  • Who are your stakeholders and why must you all be in alignment?
  • How many years did it take for him to make the leap to entrepreneurship?
  • What is the goal of taking risks?
  • How many times did he almost quit while he was building his business?
  • How does he cope with the struggles and the low moments he experiences today?
  • Why you shouldn't be afraid to stand up and have a point of view.
  • Why a good speaker "lovingly punches you in the gut".
  • And so much more!

EPISODE RESOURCES

 

Feb 5, 2019

Does the idea of cold calling strike fear into your heart? It won't after today's edition of The Speaker Lab!

Joe is an up and coming speaker who has quickly added a lot of gigs to his calendar by using the four rules of cold calling for speakers. On this episode, Joe tells us what those four rules are as well as how to remove the fear of cold calling and how to make it easy for your prospects to say yes to you.

This is another terrific guest you won't want to miss so be sure to join us on episode 223 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • How did he first uncover the power of cold calling?
  • How can you get your foot in the door of an industry in which you are not known?
  • Do you have to go in hot to a cold call?
  • How do you know if you are a good fit for a potential opportunity?
  • Why uncommon commonalities are important in your cold calling process.
  • What's the best way to reach out: phone, email, or social media?
  • How expecting nothing and appreciating everything will explode your business.
  • The type of follow up you can do to show your gratitude for the people who help you.
  • And so much more!

EPISODE RESOURCES

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