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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: July, 2018
Jul 31, 2018

Have you ever listened to a speaker and felt like they knew you and your fellow audience members personally? That feeling makes all the difference as a listener, but it also makes a difference for the speaker.

Here to tell us how customizing improves you as a speaker is our Chris Hogan, our guest on today's episode of The Speaker Lab.

Chris is part of Ramsey's Solutions, Dave Ramsey's company and has been for the last 13 years. Over time, Chris has evolved from coaching pro athletes, entertainers and musicians to traveling the globe giving customized speeches to Fortune 100 companies.

On this episode of The Speaker Lab we also talk about how he balances his family with giving close to 100 talks a year, plus what it means to be a good leader. Join us for all of that and more with Chris Hogan on episode 196 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • Why was his first gig a "hot mess" and what can it teach you about being a better speaker?
  • What does his process look like today when giving a new talk?
  • What allows him to grow his craft?
  • How does he track potential stories and anecdotes to include in his talks?
  • Why are first person stories so powerful?
  • What is the magic that connects you with an audience?
  • What advice does he have if you are just starting out?
  • Why we can never be 100% balanced.
  • And so much more!

EPISODE RESOURCES

 

Jul 24, 2018

Why is being your authentic self on social media important to your speaking career? The answers are on this episode, and it's an extra special one. We're doing something today we have never done before: Melanie Deziel is your host, not me.

Joining her is Michael Barber, a marketing expert and talented speaker who is sharing how speakers can show up as their authentic selves on social media and on stage, plus the 3 different types of content speakers should share online to market themselves and how your day job can compliment your speaking and vice versa.

This is a phenomenal and fun interview covering those topics and much more so be sure to listen in to episode 195 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • What are you amplifying when you take the stage?
  • What are two ways you can be more you on social media?
  • Why you've got to be okay with sharing the real you.
  • What are the three categories for what to share and what not to share on social media?
  • Why is email still the #1 social media channel?
  • Which is better: short or long-form content?
  • Who should you focus on: your engaged subscribers or unengaged?
  • Why your metrics are yours, and you should forget about anyone else's benchmarks.
  • And so much more!

EPISODE RESOURCES

 

Jul 17, 2018

Knowing how to get attention in today's increasingly digital world is no small feat, and our guest is here to fill us in. If you've listened to the show for awhile you may remember her from episode 124 - Ms. Neen James.

She's a rare repeat guest and we make great use of her visit on today's The Speaker Lab. We talk about attention: getting and keeping attention from potential clients and even other speakers, and how to pay attention.

We're also talking about the grind of speaking and how to stay positive and not give up. Neen is a long-time speaker who knows the ups and downs of building and maintaining a speaking career, together we talk candidly about our own experiences of the highs and the lows. There's much to learn from Neen so settle in and join us on this episode of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • How to go analogue in a digital world.
  • What's the absolute best marketing tool?
  • How peanut butter and jelly landed her a client.
  • What is her approach for using a CRM effectively?
  • How to use simple video to create custom communication.
  • What is her process to follow up without being annoying?
  • Why attention is really about authentic connection.
  • Which should you approach first: associations or contacts in your specific industry?
  • And so much more!

EPISODE RESOURCES

 

Jul 10, 2018

Do you hate the idea of networking or do you see it as an opportunity to give to others? For some networking has a negative connotation, but our guest is here to set the record straight and tell you how to improve your life through networking.

David Burkus is a successful author who considers himself a writer first, and a speaker second. He's written several best-sellers including his latest book called Friend of a Friend., which is specifically about how to enjoy networking.

On today's edition of The Speaker Lab, we'll specifically talk about what most of us do wrong when networking, and what we should instead. David will tell us how to actually connect with other speakers, and do it in a way that fosters real connection, and he'll explain how to find out who you already know to help you find gigs. Buckle up and get ready to enjoy this episode of The Speaker Lab with David Burkus.    

THE FINER DETAILS OF THIS SHOW:   

  • What are the biggest mistakes most people make when networking at an event?
  • Why it helps to partner up when you're networking.
  • What two questions should you ask when meeting others?
  • What is the majority illusion and how does it work?
  • How many introductions away from most of the people you want to meet?
  • What is multiplexity?
  • How can you develop a deeper relationship faster with someone you've just met?
  • And so much more!

EPISODE RESOURCES

 

Jul 3, 2018

Preparing for your speech is an important aspect of giving a great talk and here to give us her trade secrets is Melanie Deziel.

If you've been here before you know Melanie is a frequent co-host of the show and she joins us again on The Speaker Lab to give you a breakdown of her personal speaking preparations.

We give you a behind-the-scenes look at how we each rehearse and get ready for the stage. We specifically talk about music we listen to, food we eat or don't eat, how much we hydrate, and what else we do in the hours leading up to the talk. Get your head right and body right before you take the stage, hear how on this edition of The Speaker Lab!    

THE FINER DETAILS OF THIS SHOW:   

  • How far ahead of time should you have your content down pat?
  • How to use voice recording to help you in preparing for your speech.
  • Why not to touch your content the hour before you go on stage.
  • What is the best way to prepare your voice for your speech?
  • Should you work out the day you are speaking?
  • What to do backstage before giving your talk.
  • What else should you schedule for your gig day?
  • How to find out if there's a courtesy clock or countdown clock before you go on stage.
  • And so much more!

EPISODE RESOURCES

 

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