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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: November, 2017
Nov 28, 2017

Learn how you can make money speaking to non-profits and why you shouldn't listen to all the myths you hear in the industry.

Is it really true that non-profits don't have funds to pay for speakers? Or is it just a matter of finding out how to make money speaking to non-profits?

Our guest today, Connie Albers, says it is the latter. Today she is debunking the myth that non-profits have no money for speakers, and sharing how to find the ones that do!

Connie has been in the speaking world for many years, as both a speaker and as an event organizer. We'll talk about the lessons she's learned while working with everyone from Disney to churches.

She will also explain the opportunities available for speakers wanting to reach the non-profit and faith-based markets. You're going to hear all of that and more on episode 161 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • Why should you go to your local Chamber of Commerce events?
  • How to follow up after you attend those Chamber of Commerce events.
  • Why does she customize every pitch she makes?
  • The reason to take pictures with people you meet - and it's not for social media!
  • How do you know which types of non-profits have money, and which don't?
  • Why is your media kit vital to showing you are worth your asking fee?
  • How do you prove your worth if you're fairly new to speaking?
  • What are steps to take if you are interested in speaking to the faith-based market?
  • And so much more!

 

EPISODE RESOURCES

Nov 21, 2017

Do you know what the best of the best do differently? There are universal principles, and our guest today will tell you what they are on this episode of The Speaker Lab.

Alan Stein, Jr.'s career began as a performance coach working with youth and high school programs. The two schools he started with are part of Nike's elite programs. That work led to gigs with Nike and USA Basketball, which then opened more doors to the best coaches and players of the NBA.

It was at that elite level that Alan learned what the best of the best do differently. He took that knowledge and began sharing it as a speaker, first in the basketball industry and then in the corporate world where he is today.

On this episode of The Speaker Lab, we talk about how he made a name for himself in the basketball world and then transitioned into speaking for the corporate industry. He shares the process he uses to find and book gigs, and why much of his success has come from work nobody sees. He finishes with a great story about being part of a workout with Kobe Bryant, and the lessons Alan learned just by watching him.

Whether or not you're a basketball fan there is plenty for you to uncover when you join us on episode 160 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What is the key to being successful as a speaker, according to Alan?
  • What are the two sides of any speech?
  • Who are the coaches he has worked with, and why does he believe in coaching?
  • What is purposeful practice and why do you need it?
  • How do you know if your content works and what should you do if it doesn't?
  • How to combine serving others with self-promotion.
  • The advice from Louis CK he follows, and why you should too.
  • How many years does it take to "make it" in the speaking circuit?
  • And so much more!

 

EPISODE RESOURCES

 

Nov 14, 2017

Learn how to book more speaking gigs when you're able to connect, follow-up, and build authentic relationships with event planners. It's one of the most important things you can do for your career and will help you make the transition from hobby speaker with intermittent gigs to a professional speaker with a full schedule of paid speaking engagements.

Today on The Speaker Lab Podcast, Lindsey Castleman is here to share her experience planning big events for everyone from Lifeway to Dave Ramsey. She demystifies the event planner's decision process when she explains what she is looking for from a speaker's online presence and why you need a clear topic with specific outcomes.

Get ready to dial it in and be fully present for today's awesome conversation on episode 159 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • Why both inspiration and application are equally important to the audience.
  • Why Lindsey took a chance on a speaker who had never been on stage before?
  • Is it easier to choose someone who speaks on a specific niche versus a generalist?
  • What does she look for on a highlight reel?
  • Are followers and fans on social media important to her evaluation process?
  • How best to get on an event planner's radar - without being annoying.
  • What are servant leaders and why does she prefer to work with them?
  • Is it better to be okay on stage and easy to work with, or amazing on stage and difficult offstage?
  • And so much more!

 

EPISODE RESOURCES

 

Nov 7, 2017

Do you know how to avoid common mistakes when selling yourself - the kind most speakers make even if they are seasoned pros? Today's guest does, and he tells all on episode 158 of The Speaker Lab.

Phil Jones is now a keynote speaker and seminar leader who has delivered over 2,000 paid presentations in 56 countries on 5 continents. He also has 18 revenue streams in his speaking business. He does about 90 in-person events, 25 are traditional keynote engagements while the others are split up among his seminars and independent work with sales teams.

On this show he shares his journey of building those 18 revenue streams, transitioning from a workshop leader to a keynote speaker, along with the most common mistakes speakers make when selling themselves to potential clients. We wrap up with a three-stage formula to get just about anyone to do just about anything! Tune in to hear that plus a few role-playing conversations on episode 158 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • What do you need to build a sustainable business, according to Phil?
  • What can cupcakes teach you about how to build your business?
  • Why can't you build more than one thing at a time?
  • What is the stupidest question any speaker can ask?
  • The two questions you must answer to have success in any industry.
  • Why should you be the one to call potential clients?
  • Will you be limiting yourself if you narrow your audience?
  • How to create a reason big enough for your client to agree to your fees.
  • And so much more!

 

EPISODE RESOURCES

 

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