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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: September, 2018
Sep 25, 2018

Can publishing a book help your speaking career? It can and here to explain how to get a book deal is my friend Chad Allen. Chad has 20 years of publishing experience under his belt, including being the head of the Baker Books division of The Baker Publishing Group.

On this episode of The Speaker Lab, we're going to talk about how to create your book proposal, why and how to follow authors in your space, how to contact potential publishers, and much more.

Chad has been extremely instrumental behind the scenes of my own book deal and publishing process so I wanted to share his advice with you. Join us on to hear what we've been up to along with his advice for you on how to get a book deal on episode 204 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Why you need a business plan for your book.
  • What are the six major elements of a book proposal?
  • Do you always need a book agent?
  • How do publishers decide which books to publish?
  • What are the key metrics a publisher uses when evaluating your platform?
  • What is the #1 reason publishers turn down a proposal?
  • How many email subscribers do you need at a minimum?
  • What are the three forms of credibility and how does a book give you all of them?
  • And so much more!

EPISODE RESOURCES

 

Sep 18, 2018

One of the most common topics people ask me about is how to create a demo video. To dive into this topic our co-host, Ms. Melanie Diezel, is returning for episode 203.

This is an important part of building your speaking business and your brand so we're dedicating an entire show to it.

Today, Melanie and I will walk you through the best practices to keep in mind for your demo video, how to actually create your demo video with or without footage, and our best technical tips and software suggestions even if you aren't technically-oriented.

There's a lot to get to so tune in to hear it all on episode 203 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • Why your audience is key when you are creating your demo video.
  • How and why to use B roll and voiceover in moderation.
  • How can you layer in photos to show diverse experience?
  • What is one of the easiest ways to punch up your demo video?
  • What do you do if you need footage?
  • What are some ways to hold people's attention throughout your video?
  • Can you shoot your entire video using just an iPhone?
  • Why your title and description of your video are also important.
  • And so much more!

EPISODE RESOURCES

 

Sep 11, 2018

Are you a part-time speaker, or are you someone who speaks on occasion? Or maybe you're doing a lot of speaking on the side while still working your full-time job, and you're wondering how to transition into full-time speaking. If any of those scenarios sound like you then you're in luck!

Today's episode is completely dedicated to this very topic - how to transition into speaking full-time. Melanie and I will share our own stories of how we went from part-time speakers to having full-time speaking careers.

We'll also tell you when it makes the most sense to make the transition, how to juggle everything before, during and after the transition and how best to prepare yourself so you can make the transition as smooth as possible. Join us for those topics and more on episode 202 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Why are so many people intimidated by making the leap from their jobs to speaking?
  • How long does it take most speakers to build their business into full-time speaking gigs?
  • Why there is never the perfect time to do anything.
  • What are the two types of regret?
  • How can you promote yourself without ruffling the feathers of your full-time job?
  • What are other streams of revenue you can use while you build your speaking skills?
  • How to determine a realistic budget and a financial safety net.
  • Will there be some seasons that are busier than others even when you're an established speaker?
  • And so much more!

EPISODE RESOURCES

 

Sep 4, 2018

This is my favorite guest we've ever had and ever will have: my wife! We are talking with Sheila Baldwin, my other half.

Sheila was previously here with us on episode 60, and we're bringing her back for part two today. We'll talk about how to be married to a speaker: what Sheila's role has been in my business, what it's really like for her when I travel, how we divide up chores and what we like to do for fun.

You'll hear Sheila give her thoughts on those topics and more today. Please enjoy this conversation with me and my wife on this episode of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW

  • What was it like to make the transition from full-time work into self-employment as a speaker?
  • Will there ever be the perfect time?
  • How did we stay connected while I traveled for speaking gigs?
  • How can you stay fully present when you are at home?
  • When Sheila has been kept separate from my business, and why.
  • What challenges has she witnessed as the business has evolved over the years?
  • Did she ever want me to give up speaking?
  • Why does she have me do my own laundry?
  • And much more!

EPISODE RESOURCES

 

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