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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: July, 2019
Jul 30, 2019

How can you leverage your network to land more speaking gigs? There are plenty of ways and here to tell us is my co-host, Eric Rheam.

On this episode of The Speaker Lab, we talk about specific ways to leverage your network including the importance of shifting your mindset and prioritizing your contacts in your network. 

Join us for all the details on those topics plus so much more on today's The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What is a simple way can you better engage your market?
  • Which two questions will help reverse engineer potential referrals in your network?
  • What are the three priorities in your network?
  • Why the “spray and pray” email strategy does not work.
  • What should you say in your first contact email to your network?
  • How to create win-win scenarios for you and your contacts.
  • How do you follow up without being annoying?
  • What are ways to show appreciation for people who help you?
  • And so much more!

 

EPISODE RESOURCES

 

Jul 23, 2019

If the idea of selling yourself as a speaker is your least favorite aspect of speaking then we have the solution for you!

On this edition of The Speaker Lab, we are joined by my co-host, Mr. Eric Rheam. Eric is a successful speaker in his own right, and he's also a coach from our Booked and Paid to Speak.

Today, Eric and I give you tips and strategies on how to develop the mindset of selling yourself as a speaker, how to organize your marketing assets and ways to experiment with what works and what doesn't work. You'll hear us dig into those topics and more on episode 247 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What are the most common challenges speakers face when selling themselves?
  • Does selling come naturally to people?
  • Rejection is part of the game: how to get used to it.
  • Does the mental hurdle of quoting your fees ever go away?
  • Why it's important to develop a consistent work habit.
  • What is the priority of work and how do you use it?
  • There are three key marketing assets you need as a speaker: what are they?
  • What four organizational tools are important when you are starting out?
  • And so much more!

 

EPISODE RESOURCES

 

Jul 16, 2019

What could you accomplish if you were truly free to focus on the things you love most? A man who will help you find out is our guest today, the one and only Michael Hyatt.

Michael is an amazing, successful speaker, author, and entrepreneur, as well as a husband and father.

On today's edition of The Speaker Lab, Michael and I cover a lot of ground including his evolution as a speaker, and specific elements of his book Free to Focus that relate to your speaking journey. We talk about the freedom compass and the weekly and daily three, and more.

This is an exceptionally insightful episode you won't want to miss so join us for number 246 of The Speaker Lab with Michael Hyatt.

THE FINER DETAILS OF THIS SHOW:   

  • What's the hustle fallacy?
  • What does the power of constraints mean?
  • How can you include your family in your side hustle dreams?
  • Why he recommends having someone else with you on the road.
  • What is a weekly preview and how do you do it?
  • How do we apply the Pareto Principle?
  • How many goals should you set per quarter and per year?
  • What happens once you've worked more than 55 hours in a week?
  • And so much more!

EPISODE RESOURCES

 

Jul 9, 2019

What event planners look for in a speaker may seem like a mystery, but today's guest is going to reveal all the secrets!

Josh McGhee is an event planner who books professional speakers with fees ranging from a few thousand dollars up to $40,000.

Today he'll tell us how he and his team choose those speakers, including the one thing they all must have or he won't book them, and what you can do to be a better partner with your clients and grow your referrals.

Join us for those great insights from the other side of the table on the 245th episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • How many speakers does his organization hire annually?
  • What are the three tiers of speaker fees in their non-profit?
  • How can you be pro-active without being irritating?
  • What specific details in your videos are important to event planners?
  • Why does he talk with the potential speaker before hiring them?
  • What role does post-event communication play in your referability?
  • How does his organization determine if a speaker provided their value?
  • How partnerships and sponsorships can work to cover your speaking fees.
  • And so much more!

EPISODE RESOURCES

 

Jul 2, 2019

How to leverage YouTube for more speaking gigs may be a question you've asked yourself. If so your answer is on today's episode of The Speaker Lab, and you'll definitely want to hear!

Joining us to talk about leveraging YouTube to build and grow your speaking business is Amy Landino. Amy has a YouTube following over 300k subscribers, and she's leveraged her success there to become an author and grow her speaking business.

Today we talk all things YouTube, but we also dig into the broad topics she speaks on, the details of her recent speaking agency experience: why she signed exclusively with Vayner Speakers and the pros and cons of signing with any agency.

You'll hear all of that and more during our conversation with Amy Landino on episode 244 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What is good content marketing at its core?
  • How do you know you've hit your stride?
  • Why you should not use your YouTube content in your demo video.
  • What is the biggest mistake she sees people making in their speaker trailers?
  • What should be included in your speaker trailer?
  • How often should you upload your videos to YouTube?
  • What's the biggest benefit of creating videos?
  • How asking this one question can massively help your career.
  • And so much more!

 

EPISODE RESOURCES

 

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