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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: December, 2018
Dec 25, 2018

Is there something unique about you, perhaps something you haven't fully shared with the world? Our guest joins us to share how being different is awesome and how what makes him different has opened doors in his speaking career.

Ryan Haack is a student in our Booked and Paid to Speak training program, and has had success speaking to elementary schools. Specifically, he talks to elementary school assemblies about a physical difference he has had since birth and why being different is positive.

Also on today's show we talk about the pros and cons of speaking to elementary schools, including fees and other logistics, plus how he juggles speaking with a full-time job. Join us for those topics and more on episode 217 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • What two questions to ask yourself to determine your audience.
  • How does he balance speaking to multiple audiences while not being too broad?
  • What came first: his book or speaking?
  • How do you know you're doing the right thing?
  • What model works best for speaking to elementary schools?
  • How does he adjust his speeches according to the age groups in his audience?
  • Who is typically the decision-maker he goes through?
  • What next steps does he recommend if you are getting started?
  • And so much more!

 

EPISODE RESOURCES

 

Dec 18, 2018

What is a speaker showcase and how do you master the art of showcasing to colleges? Justin Laipply will explain on this episode of The Speaker Lab.

Justin has been on the show before on episode 107. On that show, we dig into his background in the college/education space as well as his current market: the corporate world.

But today on The Speaker Lab, we talk about what showcases are exactly, who is in the audience and how to leverage these appearances into paying gigs and long-term relationships. Join us for all the details on episode 216 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • What is the #1 marketing tool of a speaker?
  • What's the difference between a showcase audience versus any other audience?
  • Who hosts showcases in the corporate space?
  • What is block booking and how does it work?
  • What speaking market has the singlest easiest barrier to entry?
  • How can you get your foot in the door at APCA or NACA?
  • What is a contract request?
  • Is it better to start at a regional or go straight to a national?
  • And so much more!

 

EPISODE RESOURCES

 

Dec 11, 2018

People who excel at speaking and any other profession have one thing in common: they invest in themselves. A great example of this is our guest for today's show, Kate Garnes. Kate is a member of our elite coaching program and her results reflect why investing in yourself matters so much.

On this episode, we will talk about the moment she knew she wanted to be a motivational speaker, why she signed up for the elite coaching program, and how she went from zero gigs a year ago to having 13 upcoming paid keynotes across the country! Join us to hear Kate and I dig into those topics and more on episode 215 of The Speaker Lab.

  THE FINER DETAILS OF THIS SHOW:   

  • What was her first step after deciding to become a speaker?
  • How did she hone in on her niche of teen leadership?
  • Why your topic and your target market will always be changing.
  • How can you avoid rookie mistakes?
  • Why having a rock solid talk will book gigs.
  • How much did she invest in her speaking career?
  • What systems does she have and what is her process for following up?
  • Why it's okay to doubt yourself, and what to do in those moments.
  • And so much more!

 

EPISODE RESOURCES

 

Dec 4, 2018

Have you ever thought of YouTube as more than a place to host your videos? What if you could find out how to use YouTube to grow your speaking business? The man to tell us how is none other than my friend Thomas Frank. 

Thomas went through our Booked and Paid to Speak trainings a few years ago. I met him when he was in college; I spoke at his school. We stayed in touch and he's become extremely successful, especially with his YouTube channel. 

On today's show, we talk about his origins, how you can use YouTube to build your audience and find and book potential speaking gigs, and best practices for YouTube videos to generate more interest and views. Join us for Thomas' insights on those subjects and much more on this episode of The Speaker Lab.   

THE FINER DETAILS OF THIS SHOW:   

  • What is his strategy when he goes to a conference?
  • How does he use his platform to build relationships?
  • What other income streams has he built aside from speaking?
  • How Fizzle and Pat Flynn influenced his platforms and business growth.
  • What is the second biggest search engine after Google?
  • Is it best to position yourself as a topic expert or a speaker?
  • What are the 3 factors to succeeding on YouTube?
  • What can flags teach us about using YouTube effectively?
  • And so much more!

EPISODE RESOURCES

 

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