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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: November, 2018
Nov 27, 2018

At a certain point, most of us think about how to ensure we are living a life of significance. One person who has definitely done this is our guest today, Pete Smith. Pete has devoted his career to this very topic and he's here to share with us how he's successfully done so as a keynote speaker.

Today he has between 40 and 50 engagements a year, most of which are opening or closing keynotes on the topic of bringing significance into our lives. But how he choose that topic and how he's grown his speaking career from free local association gigs to international keynotes is a fascinating story.

On this edition of the show, he'll tell us how he got his start, the funny story of what happened the first time he was asked what he charges to speak and how he picked his domain name since his name is so common. Tune in to hear that and more on episode 213 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • What are the 3 biggest takeaways he wants his attendees to get from his talks?
  • How did having a stroke impact his speaking career?
  • Why is he the poster child for how NOT to go out on your own?
  • How local associations helped him get his start.
  • How many free events vs paid events did he do in his first year?
  • What type of person is cut out for this business?
  • What is working for him right now to find and book gigs?
  • If you have a message to deliver what is the question to ask yourself?
  • And so much more!

EPISODE RESOURCES

 

Nov 20, 2018

One of the fundamental keys to succeeding as a speaker is providing an exceptional customer experience for your client. This includes all aspects of your client's event: before, during and even after.

A man who knows this truth like the back of his own hand is Joey Coleman. You may remember Joey from epsiode 197 of the show, and you may remember we finished that show with a tease to bring him back. Well he's back and in full force for part II!

Today Joey walks us through an 8 step process of what to do before, during and after an event to provide an exceptional customer experience. He also explains why this all matters so much and gives us his top pro tip on what to never, ever, ever do! Jump on in and join us for this in-depth look at providing an exceptional customer experience on episode 212 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • How can you keynote the same event year after year?
  • When do clients have buyer's remorse and what can you do about it?
  • Why you don't have to be an exceptional speaker to be successful.
  • Why does he send letters of agreement and not contracts?
  • What are questions he always asks during planning calls?
  • What is the biggest fear most event planners have?
  • You have a minimum of three audiences for all of your gigs: what are they?
  • How to get your client to become your biggest advocate.
  • And so much more!

 

EPISODE RESOURCES

Nov 13, 2018

Can you change your audience once you’ve started speaking? You can, and here to share how to pivot in your speaking career is Kendra Dahlstrom.

On today’s episode of The Speaker Lab, Kendra shares how and why she changed her speaking niche, how she gained traction early on in her speaking career, and what it was like to make the jump from alast full-time job to a full-time speaking career.

Join us for all of that and so much more on today's 211th edition of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • When did she know she wanted to work full-time as a speaker?
  • Why did she resist nailing down her niche?
  • How did she stay positive through multiple transitions?
  • What did she do early on to get gigs?
  • How did she know how much to charge initially?
  • Why does creating time blocks help prioritize?
  • How did she decide when to add coaching, consulting and courses?
  • What advice does she have if you want to leave your full-time job?
  • And so much more!

EPISODE RESOURCES

 

Nov 6, 2018

Do you need a speaking management company? What's the difference between a speaking management company and a speakers bureau?

Here to answer those questions and more is Karen Harris of CMI Speaker Management, a management agency for speakers. Karen's agency is designed to represent the speaker's interests and take care of their needs, while also growing their business.

On this episode of The Speaker Lab, we talk about the differences between speaker agents and bureaus before discussing what clients want to see from potential speakers and what distinguishes those speakers who make it from those who don't succeed. Join us for that and more on episode 210 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • What does Karen look for in potential clients for her agency?
  • Are videos better shown in small chunks or one longer clip?
  • What can we learn about marketing from the latest Mission Impossible movie?
  • Why should you have multiple YouTube channels and what should each of them be?
  • What are the top two topics event planners are booking for right now?
  • What works well to book gigs when you are a new or emerging speaker?
  • Do you always have to do "exposure opportunities"?
  • Why you must take a video down if it's more than a year old.
  • And so much more!

 

EPISODE RESOURCES

 

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