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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: April, 2018
Apr 24, 2018

If you are wanting to learn how to speak effectively in two different markets our guest today is your source! Typically I tell people not to speak to two markets but John Michael Morgan has done it quite successfully.

On this episode of The Speaker Lab, John tells us how he speaks in the business and faith-based markets, how he does it effectively and how he uses speaking in different markets as a way to stand out from the crowd.

While I'm typically not a fan of having a foot in more than one market, John is a master at doing this. He started out focusing on speaking to leaders which led to his initial start in the business world. Originally he was focused on staying in that lane. But over time he realized he wanted to touch people in the faith market, and take his message to a more global audience. Today you'll hear how he did it and much more on episode 182 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • How did he approach his first speaking gigs in the faith world?
  • What role does emotion play in business speaking settings versus in church/faith settings?
  • What is a mistake he often sees speakers make?
  • Why can he afford to pick and choose gigs or miss out on some all together?
  • What does he say when potential clients ask if he is right for their event?
  • Why does he put his "marketer hat" on when speaking in some faith situations?
  • What does he suggest if you are in one market and want to start speaking in another?
  • Did the faith world come to him, or did he go to them?
  • And so much more!
     

EPISODE RESOURCES

 

Apr 17, 2018

How to use systems to build your business is one of the keys to creating a lasting speaking career. No one is better at this then my friend Andrew "Drew" Davis.

Drew is a master at implementing  processes and procedures to ensure he makes the most out of every lead.

Today on the Speaker Lab we'll cover each and every step of his system along with why you should track certain metrics in your business, how to use that data and why a quality system is important to becoming a high-paid successful speaker.

There's so much good stuff on today's show so get ready to take notes when you join us for episode 181 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • What are the three types of stage-side leads?
  • Why you should have a loss rate of 50%, not higher nor lower.
  • Why does he always start with a phone call for any inbound lead?
  • When does he turn down events?
  • Why responsiveness always trumps overthinking.
  • What does he include in his initial email and how often does he follow up after?
  • How does he approach gigs in which committees choose the speaker?
  • What one thing increases your likelihood of getting a gig?
  • And so much more!

 

EPISODE RESOURCES

 

Apr 10, 2018

The true key to your speaking business is knowing how to expand your business beyond the stage, and applying what you know. David Loy is going to share that knowledge with you on today's show so you can apply it after you listen!

David has been involved in speaking industry in many capacities for over a decade. Today much of his time is devoted to managing the career of Andy Andrews, the author of The Traveler's Gift.

In fact, that book is what propelled David into the speaking industry. After reading it David was so moved he reached out to Andy's team. That email would lead David to his first job as an agent with Premiere Speakers Bureau and eventually to his role today managing Andy's career.

On this episode of The Speaker Lab, we talk more about that story, and also how David has helped Andy expand his business from speaking and consulting to online memberships. David gives us a breakdown of Andy's revenue from speaking, coaching, books, online memberships, etc.

You'll also hear him give his advice on the next steps to create additional services and products beyond speaking.

Join us for that and more on the 180th edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:   

  • Why is speaking a high-paying manual labor job?
  • What are the two ways to maintain or grow your revenue without adding more speaking gigs?
  • How can you capitalize on the people in your audience?
  • How best to position yourself as both a speaker and a consultant.
  • What questions should you be asking prior to your keynote?
  • What is a "noticer" and why should you want to be one?
  • How have Andy's books opened doors for him that otherwise would have been closed?
  • How to avoid being a speaker who speaks only to sell your own products.
  • And much more! 

EPISODE RESOURCES

 

Apr 3, 2018

As a speaker you want to leave a good impression, but do you know how to craft an experience for your audience during your speech? Our guest, Stephen Shapiro, is a master at doing this and he's here to tell us how on today's episode of The Speaker Lab.

Stephen began his career with Accenture where he spent 15 years and created a 20,000 person practice around process and innovation. As a result he was charged with speaking to this group and soon found himself giving over 100 speeches a year. He realized he loved it, and he wanted to do it as his own full-time business.

Also on this episode, Stephen explains how he got his start, how he has built momentum and how he differentiates himself as a speaker through experiential keynotes and two specific ways he uses technology. You'll hear what those ways are and much more when you join us on episode 179 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Does it really take 10 years to build a solid speaking business?
  • What does he do today to get bookings that is different from when he started out?
  • Should you pursue a relationship with a speaking bureau - why or why not?
  • What is personality poker and how can you use it in your presentations?
  • How to experiment with different experiential techniques while speaking.
  • What does a brick have to do with his keynotes?
  • How can you help your audience retain your information 10% better?
  • How does he use technology to keep his participants engaged after his speech?
  • And so much more!

 

EPISODE RESOURCES

 

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