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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: October, 2017
Oct 31, 2017

Do you know how to overcome Impostor Syndrome, that voice inside that doubts you? It's that voice that says you don't belong on stage, you aren't good enough, etc. Nearly everyone has that voice, but there are ways to conquer it and our guest today shares some of them.

Laura Gassner Otting is relatively new to speaking, but she has 25+ years of CEO and entrepreneurial experience that she draws from on stage.

She is also an executive coach, a writer, and a consultant. Her work stems from her belief in Martin Luther King Jr.'s philosophy that we all have the ability to be great because we all can serve.

Today we focus on how she differentiates herself from other speakers in her niche, why she's added live coaching to her talks, and why it's okay to be an introverted speaker.

You'll also hear how she joined former President Clinton's presidential campaign, and how she mentally prepares for her speaking gigs.

Be sure to join us for that and more on episode 157 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • How running the Boston Marathon led to a TEDx talk for her son.
  • What is the myth of self-importance?
  • What is the loudest sound on Earth?
  • What advice did Scott Stratten give to her about speaking?
  • What's the difference between price and value?
  • Does your audience want you to succeed?
  • How to establish common ground with your audience.
  • Why you should surround yourself with smart people.
  • And so much more!

EPISODE RESOURCES

 

Oct 24, 2017

Ever wonder how to know if you're worth charging higher speaking fees - and be confident when you quote your fee? Our guest for this episode does, and he spills all the beans on episode 156!

Ian Altman is a sales expert and the go-to authority on integrity-based selling. He's also a sought-after keynote speaker who now earns $20k for his speeches. Today we're talking about how he rose to that level of speaking fees, how to determine your correct audience and why it's important to be sure you're speaking to the right people.

We also talk about how to sell yourself as a speaker and be confident when quoting your fees. He has so much wisdom to share on today's show, be sure to join us on episode 156 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Why it's important to be a subject matter expert who speaks, rather than a speaker.
  • Why he never holds back his best content.
  • How do you know if you are speaking to the right people?
  • Does the size of your audience matter?
  • Why you must know the symptoms or problems you solve for your audience.
  • What are the two trigger points for selling yourself as a speaker?
  • Why you can never charge a penny more than you think you are worth.
  • Is there a lot of opportunity for speakers charging under $5k?
  • And so much more!

EPISODE RESOURCES

 

Oct 17, 2017

Do you know how to bring humor into your speeches, and do it a way that amuses your audience but still conveys your message? Our guest for episode 155 does, and he tells all today.

On today's show, Patrick Henry and I talk about how to use humor in your speeches, build relationships with other speakers, and why it's important.

Patrick Henry is an author, songwriter, and performance keynote speaker who partners with meeting planners to make meetings memorable.

As a former Nashville songwriter and humorist on the SiriusXM Radio Family Comedy Channels, Patrick brings a unique blend of humor, music, and message to his audiences to create an event that is full of energy and actionable ideas.

His Book The Pancake Principle: seventeen sticky ways to make your customers flip for you was released in 2013 and he will soon be featured on a comedy album alongside Jeff Foxworthy, Steve Martin, Larry the Cable Guy, and Jeanne Robertson.

One of Patrick’s audience members best described him as “what happens when, keynotes, comedy, and concerts collide.”

Patrick also tells the story of why he thought his first speaking gig as a performance! It's a fun tale you'll want to hear on episode 155 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Where are the best speakers born? Hint: There are only two.
  • When does Patrick advocate speaking for free?
  • Why you should give 100 speeches before you start charging.
  • How many new bookings should you get from giving one good speech?
  • Two reasons why you aren't getting as many gigs as you'd like.
  • Why bureaus should only be a slice of your speaking pie.
  • How to start networking with other speakers.
  • What's the best way to form your own mastermind group?
  • How can you get your foot in the door with a speaking bureau?
  • And so much more!

EPISODE RESOURCES

 

Oct 10, 2017

Would you like to make a living speaking in the education market? Does the idea of helping educators light you up? If you said yes then you will love our guest on today's episode of The Speaker Lab!

Ryan Giffen is a booking agent in the education and the university industries. He has booked speakers for several thousand events in his time with Premiere Speakers Bureau.

Today we talk through common events speakers are hired for in the K-12 and university industries,  how to determine who the decision makers are, and why the idea that schools and universities don't have money for speakers is a myth.

If you want to speak to students, universities and colleges, then tune in to episode 154 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • Do you have to have formal teaching training to speak in the education world?
  • What is the difference between life dollars and profit dollars?
  • Why speaking to the education world requires a different mindset than other industries.
  • What are the most common speaking opportunities in the university space?
  • How do you know if you are talking to the wrong person at a school or organization?
  • Why offering more than just a talk for teachers is the greatest idea possible.
  • Who are the three groups of people in the K-12 education world and why do they matter?
  • What is the range of fees speakers can expect from school districts and from universities?
  • How volunteering and long-term relationships can be important to your success in this market.
  • And so much more!

 

EPISODE RESOURCES

 

Oct 3, 2017

Do you know how to share your story to connect with your audience in a way that conveys your message while still helping them? Do you fully understand how your unique story can skyrocket your speaking career? The man to answer those questions is here today, Mr. Nick Morgan.

Nick is an acclaimed international, keynote speaker and a best-selling author. He also coaches other speakers and executives on how to communicate more effectively.

Today we cover how most speakers drop the ball in their presentation and delivery, and three mistakes speakers make at the beginning of their speech. We also dig into why the beginning of your speech is valuable real estate, and the power of telling your own story as a speaker on episode 153 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • How did Nick become the speechwriter for the governor of Virginia?
  • Who is responsible for the message of any speech: the audience or the speaker?
  • What are the three classic mistakes speakers make to lose their audience's attention?
  • What should you be doing in the first minutes of your speech?
  • Why you have to "kill your babies" to become a better speaker.
  • Why narrowing your focus is actually a way to increase your reach.
  • How to balance sharing your story while still making your speech about your audience.
  • Where should you focus if you are in the early stages of your business?
  • Why there has been a big increase in public speakers, and how that can benefit you.
  • And so much more!

 

EPISODE RESOURCES

 

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