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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: August, 2018
Aug 28, 2018

Welcome to The Speaker Lab for a very special milestone: episode 200! Whether it's your first time here or you've been with us for all 200 shows, thank you for listening.

On today's episode we are doing something different - we've reached out to our speaker friends and other people in the speaking industry and asked them to share their best speaking tip. It could be related to connecting to the audience, building your business or the craft itself.

About 20 some speakers chimed in with their #1 tip and you're going to hear it when you listen in to episode 200 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • Why should you throw away half of your best presentation?
  • What is a contextual model and why should you have one?
  • Why you should stop seeing others as competition and start learning from them instead.
  • Three ways to take full advantage of the ecosystem around your speaking engagement.
  • How do you get your audience to share your talk?
  • What three things do you need to have a sustained, successful speaking career?
  • Why you want to niche down as far as possible.
  • What is the one question you can ask to create more sales?
  • And so much more!

EPISODE RESOURCES

 

Aug 21, 2018

By now you know publishing is a great way to solidify your reputation in your niche. But did you know you can also grow your speaking revenue through publishing? You can and our friend Jeff Goins is here to share exactly how.

Today is a different type of episode, it's actually an interview taken from our upcoming course Beyond The Stage. Our conversation focuses on all things publishing: self-publishing, traditional publishing or a hybrid of the two we are covering it.

There's a lot of great stuff on this show so please join me and Jeff Goins for a preview of Beyond The Stage right here on episode 199 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • Why getting a traditional book deal isn't necessarily going to make your career.
  • Did Mark Twain self-publish his books?
  • How are book advances determined?
  • When does it make sense to get a traditional book deal, and when not?
  • How do you know if your platform qualifies as a "big" platform?
  • What is hybrid publishing and how does it work?
  • When does a hybrid deal make sense and when does self-publishing make sense?
  • What are your "subrights" and why should you keep your audio rights?
  • And so much more!

EPISODE RESOURCES

 

Aug 14, 2018

You know a speaker only makes money when they speak - unless they build their business beyond the stage. And today we are exploring one of the ways to do just that with the one and only Mr. Pat Flynn.

Pat is an entrepreneur and renowned public speaker who runs a site called Smart Passive Income. Even though he and I could geek out on speaking all day long we have a different focus for this show: affiliate marketing.

Pat has built a significant business going this route so I brought him on to share what he's learned along the way. If you're interested in building your speaking business beyond the stage you'll want to check out this episode along with our free live training here. Be sure to join us for the training and for episode 198 of The Speaker Lab.

  THE FINER DETAILS OF THIS SHOW:   

  • Are there any types of products or services that lend themselves better to affiliate marketing?
  • The one question to ask yourself to determine which affiliate products to offer to your audience.
  • Why do you have an advantage in affiliate sales in your role as a public speaker?
  • What is the purpose of demo videos and how do you use them?
  • Can you ever get a higher commission rate?
  • What can you do if a product you like doesn't have an affiliate program?
  • Why would a company ever offer 100% commission rates?
  • What rules should you be aware of when offering affiliate sales?
  • And so much more!

EPISODE RESOURCES

 

Aug 7, 2018

Wouldn't it be great if you knew how to never lose a customer again? Absolutely! To give us insights is the man who literally wrote the book on this subject: Joey Coleman.

Joey is a full-time speaker who talks to companies about what they can do to keep their customers, especially in the first 100 days of a new customer's journey and how to keep that customer coming back for more.

We dive into those topics as well as his one tip for providing an exceptional experience for your speaking clients. Hear what that tip is and much more on episode 197 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • What percentage of customers stop doing business with a company before their 100 day anniversary?
  • How did he double his speaking fee with one gig?
  • How did he rack up over 4,000 hours of speaking before he gave he became a full-time speaker?
  • While speaking why does he give examples of both big clients and small clients?
  • Do you need to tell your audience you are a professional speaker?
  • Did he actually close his agency in under a week to become a speaker?
  • Why you should prep one hour for every minute you are speaking.
  • How much of a keynote should be customized so your audience feels your speech has been written for them?
  • And so much more!

EPISODE RESOURCES

 

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