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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: January, 2018
Jan 30, 2018

Because there is a right way and a wrong way to sell yourself, our guest is here to explain how to sell yourself with digital persuasion. Erin Gargan is a multi-entrepreneur who currently owns and operates an agency that specializes in social media for trade shows, conferences and events.

One day a client of hers was in a panic: they were a week away from the opening of their event and one of their social media speakers had canceled. Erin offered to help her client by filling in. Her speech went so well several audience members approached her about speaking for them, and asked for her fee. And so began her journey into public speaking.

Today on The Speaker Lab, Erin tells us who she primarily speaks to today, how to be different by focusing on others (rather than ourselves), and how to use the art of digital persuasion to create higher quality connections that serve others while also growing our own careers. Erin holds nothing back on this episode so be sure to join us and catch it all!  

THE FINER DETAILS OF THIS SHOW:   

  • How does she avoid falling into the comparison trap?
  • Why doesn't she watch other speakers before she takes the stage?
  • How much more persuasive in person are we according to the Harvard Business Review?
  • How can you be different than 99% of all cold outreach messages?
  • What does PUB stand for and how do you use it?
  • How to get a 60% higher response rate in half the time.
  • What is the ideal length of any email?
  • What is your next step after initiating contact with someone?
  • And so much more!

 

EPISODE RESOURCES

 

Jan 23, 2018

To be comfortable with your imperfections may not be a speaking goal you've set for yourself but our guest on today's episode of The Speaker Lab shares how doing so has made an impact on his career and an even bigger impact on his audience.

John Michael Morgan is a world-class coach, best-selling author and keynote speaker who has found just how powerful it is to be raw, vulnerable and real with his audiences. On this episode of The Speaker Lab he shares how he came to this discovery and how doing so helped him branch out from speaking on branding and marketing to also speaking about the power of mindset.

You'll also hear John's story of what he learned from interrupting Seth Godin at breakfast and how to create a distinct speaking brand even if you have a common name. This is a fun and illuminating learning session on the 169th edition of The Speaker Lab with John Michael Morgan!  

THE FINER DETAILS OF THIS SHOW:   

  • If you have a common name how can you create a distinctive personal brand?
  • How did he make the shift from talking about branding to speaking on mindset?
  • Why being raw made his speaking more relevant to his audience.
  • What is the purpose of influence?
  • How to put your oxygen mask on first.
  • What is the core strategy in all of speaking, in his opinion?
  • What are two common limiting beliefs speakers have?
  • Do you have to be an expert first in order to be successful?
  • And so much more!

 

EPISODE RESOURCES

 

Jan 16, 2018

If the true hallmark of a great speech is how many referrals it generates, how can you create the most referrals from your speeches? Our guest, Andrew Davis, knows exactly how to do it and he tells us on this episode of The Speaker Lab.

In the process of becoming an international keynote speaker, Andrew has discovered how to consistently generate a high number of referrals every time he speaks to an audience.

On episode 168 he explains how he does it, which industries and which events he focuses on and why and whether or not bigger events are the better events. Join us to hear that and more on this edition of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • How does he know he has given a great keynote speech?
  • Does he ever recommend doing industry gigs for free?
  • What is a kingpin conference?
  • How can content production help you speak at national conferences?
  • What is the audience influence pyramid?
  • Is everyone facing similar problems, regardless of their niche?
  • The three ways he evaluates new verticals, and why he focuses on one each year.
  • Why you must focus on the speech first.
  • And so much more!

 

EPISODE RESOURCES

 

Jan 9, 2018

Social media is part of our everyday lives, and it can be an effective business tool. But do you know how to use social media to land more gigs, while still being the real you? Our guest, Jon Acuff, does and he'll explain how in episode 167 of The Speaker Lab.

When Jon isn't speaking or writing best-selling books, including his latest book Finish, he is actively sharing his work and his life on social media.

Today we talk about how his social media platform and his online content have helped his business grow, plus the various strategies for each of his platforms. We also talk about how and why he learns about speaking from comedians, as well as the hows and whys of goal-setting for speakers. Join Jon and I as we explore these topics and more on the latest edition of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • What's the fastest way to get feedback?
  • How does he avoid becoming complacent with his success?
  • How did he use soft pitches to land more gigs and work with a speakers bureau?
  • What are ways you can establish authority (without overselling) while you're speaking?
  • How can social media help you and how can it hurt you?
  • Every gig is a chance to do what?
  • Why it's important to make your goals fun.
  • How many forms of income should you aim for as a speaker?
  • And so much more!

 

EPISODE RESOURCES

 

Jan 2, 2018

Whether it's the start of a new year or not, it's your job to stay healthy. Your health should be a top priority for you as a speaker. Which begs the question: how to stay healthy when speaking on the road? It can be challenging and here to offer some practical solutions is Shawn Stevenson.

Shawn knows all about speaking and staying healthy, he may be the healthiest person I know! I'm excited to share our conversation with you, we talk about his travel tips for eating healthy, staying hydrated and getting good, quality sleep.

Today we also talk about the origins of his online business and how he transitioned into it from a brick and mortar location. You'll hear that story plus many fascinating insights into how the human body works and what keeps us healthy! Join us for episode 166 of The Speaker Lab with Shawn Stevenson.

THE FINER DETAILS OF THIS SHOW:   

  • How do many of his speaking clients find him?
  • How does he plan ahead so he can eat healthy meals while on the road?
  • Does your metabolism slow down if you don't eat?
  • What is one of the biggest contributors to jet lag?
  • How much water should we drink, and what temperature should it be?
  • What exercise does he recommend when on the road?
  • Why it's important to exercise the first day you are home from a trip.
  • His weird recommendation for the best possible sleep.
  • And so much more!

 

EPISODE RESOURCES

 

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