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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: March, 2018
Mar 27, 2018

Publicity isn't just for actors and celebrities! Learning how to grow your speaking career with publicity can be one of the fastest ways to grow your brand and your speaking platform. And to explain how is none other than publicity and media ninja, Selena Soo.

Selena is the resident expert on public relations, having worked with notable names such as Ramit Sethi, Derek Halpern and Kimra Luna. She's also helped her clients secure coverage in media outlets like Forbes, Inc., and O, The Oprah Magazine.

Today on The Speaker Lab, Selena stops by to explain why public relations and publicity matter so much to your speaking career, along with a step-by-step breakdown of the pitch process. She also shares how to leverage the media coverage you get from those pitches.

We always strive to bring you the best of the best here on The Speaker Lab, and Selena is no exception! Get your notepad ready and tune in for my conversation with Selena Soo on this edition of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • How did she build relationships with thought leaders early in her career?
  • What is the secret to getting people interested in you?
  • Do you have to have something "big" to give your favorite influencers?
  • How are different types of media good for different types of goals you have?
  • What is the publicity pyramid, and how do you use it?
  • Why the right audience is more important than a large audience.
  • Why a little bit of homework can go a long way when sending out media pitches.
  • What should you do after you've received media coverage?
  • And so much more!

EPISODE RESOURCES

 

Mar 20, 2018

"How can I speak to the military?" is a question I am asked on a regular basis, and you will uncover the answer on today's episode!

Our guest is Mike Domitrz, international speaker and founder of the Date Safe Project. In his role as founder and leader, Mike travels the world working with universities, military installations, corporations and organizations to create a culture of consent and respect.

On episode 177, Mike tells us how his sister's experience led him to become a speaker which in turn led him to found the Date Safe Project. He also goes into detail on how to speak to the military, what you need to know about this unique niche, and also how he has kept his topic fresh and relevant both for himself and his audience for over 25 years!  

THE FINER DETAILS OF THIS SHOW:   

  • Why was timing a critical factor when he first started speaking?
  • What is the key to finding the ideal conferences for your topic?
  • What kept him going when times were really tough?
  • How do you know you have a good business?
  • What serving your audience looks like after your speech.
  • How has he kept his topic fresh and relevant for 25+ years?
  • The question to ask yourself if you want to speak to corporations or to the military.
  • The military is hiring speakers for which topics?
  • And so much more!

 

EPISODE RESOURCES

 

Mar 13, 2018

Ever wonder how to speak to the education market? Are you interested in making a career out of touching the lives of students, teachers and the parents of students? If so you are in the right place!

Joining us for this show is my friend, Scott Backovich, one of the leading speakers in the youth market. Scott may look young but he has plenty of experience and wisdom on this topic, and he shares it all with us today.

On episode 176, we talk about about how he finds and books school assemblies and school leadership conferences, and who to contact at schools depending on the region of the school. He also explains how to transition from free speaking gigs to getting paid, and more on today's edition of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • How did he network and find other speakers to learn from early on in his career?
  • Is being great on stage the best marketing strategy?
  • Why isn't constant communication from a speaker a good thing?
  • Where do you start if you want to speak to school audiences?
  • Why did he intentionally not have a presence online at one point in his career?
  • What are the most common topics speakers are hired for in the education market?
  • What four groups are eager to book speakers - even those with no experience?
  • What is HOBY and why does he speak at two of their events each year (for free)?
  • And so much more!

 

 

EPISODE RESOURCES

 

Mar 6, 2018

One of the most important things you can for your speaking career is to find out how to position yourself as an expert. And I could think of no one better to describe and demonstrate this topic than my good friend Chris Ducker.

Chris is an internationally-recognized expert on all things personal branding. He's also a best-selling author, globe-trotting speaker, and successful business mentor. He knows more than a thing or two about standing out as an expert!

On today's show, we're talking about his latest book, Rise of the Youpreneur as well as the origins of Chris's speaking career and his personal brand. He also explains why you should want to become someone's favorite and how to grow your personal brand beyond the stage. Listen to those great topics and more with me and Chris Ducker today on episode 175 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • How do you figure out who you serve and what problem you are solving?
  • What is the Youpreneur self-awareness test?
  • Why being different is better than being better!
  • How do you build a business that is 100% original?
  • Why is a book one of the best expert positioning strategies?
  • What percentage of your audience is likely to become a client of yours?
  • What NOT to do when you finish speaking!
  • Where are some of the best relationships forged and the best business deals made?
  • And so much more!

EPISODE RESOURCES

 

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