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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: August, 2017
Aug 29, 2017

Do you want to hire a virtual assistant (VA), but don't know where to start? Or have you been disappointed when you tried to get further in your speaking career with virtual support? In either scenario, Trivinia Barber is here to help on episode 148 of The Speaker Lab.

Trivinia is the founder of Priority VA, a virtual staffing company that matches high-level entrepreneurs with talented virtual support. Prior to starting her firm, she worked as a VA for entrepreneurs like Michael Hyatt and Amy Porterfield. Soon her demand grew and her availability shrunk - so she built a company of talented people like her. Four and a half years later she has a staff of 83 VAs!

Today we'll talk about how to utilize virtual staff to help grow your speaking career, the pitfalls to watch out for when hiring, some simple steps to take to ensure you find a good match and why you can start delegating to a VA with just one or two small tasks. Trivinia is a wealth of knowledge so be sure to tune into this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • How to know if you're ready for virtual support?
  • Why you need help if you plan to get farther than you are right now.
  • What are the primary reasons entrepreneurs don't hire someone?
  • Where to start if you struggle to give up control in your business.
  • One exercise to find tasks you can and should outsource.
  • Why you should outsource for outcomes and NOT tasks.
  • What are common things a VA can do for you in your speaking business?
  • When do you need a domestic VA versus an overseas VA?
  • The three Es to build a long-term lasting relationship when you find a great VA.
  • And so much more!

 

EPISODE RESOURCES

 

Aug 22, 2017

Learn how to scale your business, pitch and validate your ideas without losing time or money getting to the next level. Fast-track your success now.

Jill Christensen, Human Resources professional, and repeat guest on The Speaker Lab podcast, helps senior executives re-engage their workforce.

She had so many great insights during our first chat that we ran out of time. Today, we expand on more ways to scale and grow your business, how to create and validate your ideas before investing time, money and effort.

There's a lot to unpack so be sure to leave a comment or send me a tweet about the one thing you learned and will apply in your business today.

THE FINER DETAILS OF THIS SHOW:   

  • How to choose a business partner.
  • The different ways to pitch your product depending on who the audience is.
  • How to choose a business partner.
  • When are webinars a great medium for a course?
  • How selling a course can position you as an expert and spokesperson.
  • The pros and cons of working with affiliates.
  • How to validate your idea before investing tons of time and money.
  • How to create what your audience needs to ensure they will buy from you.
  • How to target people through Facebook advertising?
  • And so much more!

 

EPISODE RESOURCES

 

Aug 15, 2017

If you're struggling to gain traction or just get started speaking today's guest is here to help.

Dr. Sue Ettinger is a veterinarian who joined one of our programs about a year ago because she wanted to book more speaking gigs. She has been rocking it ever since!

Today we talk about how she finds gigs, why she's still nervous to quote fees, and how The Speaker Lab podcast and our program, Booked and Paid to Speak, have both helped her.  We wrap up the show with a valuable teaching/coaching lesson about how to build and expand her brand, it's useful information that will also apply to you.

You're going to get a lot out of today so get ready to take some notes and then join us on episode 146 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Why did Dr. Sue become interested in pursuing public speaking?
  • What is her long-term goal with speaking?
  • How is she landing gigs so consistently?
  • How speaking gave her and her family the trip of a lifetime.
  • How to begin with the end in mind.
  • How to communicate when your audience is two distinct markets.
  • Why growing your speaking business really is a marathon, and not a sprint.
  • Is it really all about your talks?
  • And so much more!

 

EPISODE RESOURCES

Aug 8, 2017

Whether you are a newcomer or a veteran listener, I'm glad you are here! Thanks for joining us on episode 145 of The Speaker Lab. Today we have THE go-to expert for memberships, Mr. Mike Morrison of The Membership Guys.

As you might imagine, we'll be talking about memberships! We dive into what they are, why they matter and why you as a speaker should pay attention to them. We also cover what memberships should look like, and what tools and tricks of the trade to use when building membership communities and content for those communities.

You're going to like what we have to say today so get ready and join me and Mike Morrison on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Are Amazon Prime Video and Netflix examples of membership sites?
  • What are the pros and cons of having a membership site?
  • Do some topics and industries lend themselves better to memberships?
  • Why it's not a "set it and forget it" business model.
  • Why you don't have to have the "most stuff" to provide a valuable membership site.
  • Can you deliver value just by participating in your community?
  • How can you validate your membership idea?
  • The early mistakes most people make and how you can avoid them.
  • And so much more!

 

EPISODE RESOURCES

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Aug 1, 2017

Can you imagine how you'd feel if your first speaking gig was in front of 6,000 people, and Dr. Phil was speaking at the same event? You'll hear how today's guest on The Speaker Lab felt because that's exactly what happened the first time he took the stage as a speaker!

Mitch Joel is an international speaker, author and CEO who works with major companies like Wal-Mart, Google and Starbucks. He joins us for this show to walk us through his early career days, including whether or not he rocked his first gig or he bombed. We also discuss his recommendations for becoming a premiere speaker who charges $10k, $20k or more.

And we wrap up with the three different types of speakers, examples of each and which one you should be if you are a beginning speaker. Tune in for that and so much more on episode 144 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What is your content center of excellence, and how do you find it?
  • Who are examples of great speakers who have gone from $5k speaking fees up to $50k?
  • What is an SME and how can you be one?
  • What three criteria must you meet to be considered someone with a "significant platform"?
  • How do you know if you are killing it or not as a speaker on stage?
  • Why being memorable is better than being funny.
  • Do you have to have a large social media following to charge $15k or more as a speaker?
  • What is the Louis CK model of public speaking?
  • And so much more!

 

EPISODE RESOURCES

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