Info

The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
RSS Feed
The Speaker Lab
2019
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: March, 2019
Mar 26, 2019

Ever feel like your topic should be heard by everyone? If you said yes today's show is perfect for you. Our guest is facing the same dilemma many speakers have faced: how to narrow your speaking audience.

To address this common challenge on today's The Speaker we are joined by Rocco Cozza. Rocco is a successful businessman who wants to do more speaking and today we're going to help him accomplish that goal by narrowing his audience.

Join us to hear exactly how to do this and so much more on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Why is kindness the most important thing in business?
  • Why a message for everyone is a message for no one.
  • When you pick a lane does that choice have to be permanent?
  • How to determine if there is a market for your topic.
  • How you can trojan horse your topic into existing speaking needs.
  • What should you do if you have doubts about your speaking fees?
  • How do you determine if a free speaking gig is valuable to you?
  • What is one of your best marketing tools?
  • And so much more!

 

EPISODE RESOURCES

 

Mar 19, 2019

Hugh is one of our rare 3-peat guests and he's back to tell us how to use blogging to book speaking gigs.

On today's edition of The Speaker Lab, Hugh specifically explains why you should blog to grow your speaking business including how often you should blog, what you should blog about, how long your blog posts should be, and where you should promote your blog.

In addition to being a keynote speaker and best-selling author, Hugh runs a business called BlogWorks. BlogWorks is a company devoted to helping speakers book more speaking gigs through the art of blogging.

Hugh shares his wealth of knowledge and more so join us to hear it all on episode 229 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • How often should you post to ensure you're relevant?
  • Why more is not necessarily better.
  • The three steps to take after you write every blog post.
  • Should you write your blog for your audience or people who hire speakers?
  • What are the two ways to know if your blog post resonates with your audience?
  • What should you do if you have run out of topic ideas?
  • Is there a standard format you can use for your blog posts?
  • What four statistics should you focus on?
  • And so much more!

 

EPISODE RESOURCES

 

Mar 12, 2019

Do you know how to network and get more keynote speeches as a result? Our guest is here to find out, and you'll hear too when you listen to today's episode of The Speaker Lab.

Lea Pica is part of our elite coaching program and she is looking for ways to turn her existing speaking opportunities into additional paid keynote engagements. Lea is a data storytelling evangelist who teaches digital analysts and internet marketers how to look at the data from their programs, tie it to the success of their organizations or clients and then tell that story.

During episode 228, Lea tells us how speaking fits into her current business model, what she is doing right now to garner more gigs and what type of follow has worked and hasn't worked for her. We dive into all of that and more on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What options is she considering to boost her keynote opportunities?
  • Do you have to be outgoing and extroverted to be a good networker?
  • Why direct conversations translate to the hottest leads.
  • What are the two ways to promote yourself while you're speaking?
  • Why do you want to be the one to follow up, not vice versa?
  • Why it's easier to get more gigs the more you speak.
  • Why should you do your keynote before your workshop when you're doing both at a conference?
  • How to use video to follow up with stagnant leads.
  • And so much more!

 

EPISODE RESOURCES

 

Mar 5, 2019

Is getting paid to speak on creativity really a viable option? Is that a topic to build your business around? Here to explore those questions is one of our Elite coaching students, Beth Inglish.

Beth is an artist who speaks to other artists and leaders in the community to help them rediscover their creativity. Of late, she's been speaking to leaders in corporate America about how to be more creative and how to lead with a creative mindset.

On today’s The Speaker Lab, we talk about what changed for Beth that made her want to pursue speaking as a business, how to go from doing free gigs to paid gigs and how to know if you can make a living speaking to a particular audience. Join us for those topics and more on today’s edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What are questions to ask if you are struggling to find your target audience?
  • How do you know if your potential audience is viable?
  • Why you need to keep your big picture goals in mind.
  • Does everyone have creativity inside of them?
  • How can you narrow down who you speak to?
  • Why it's important to spread the word that you are a speaker.
  • How can you find subgroups and other events/opportunities within the same company?
  • Why having someone vouch for you can be a win-win for you and your client.
  • And so much more!

 

EPISODE RESOURCES

 

1