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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: October, 2018
Oct 30, 2018

Have you ever considered how to develop your voice through speaking and writing? Whether you are a speaker who wants to write or a writer who has a book to promote writing and speaking go hand in hand. Here to tell us more about this is Ann Handley.

Ann is the Chief Content Officer of MarketingProfs, she's also a best-selling author and a speaker. Today on The Speaker Lab she and Melanie are talking about writing and speaking are intertwined, how to find and refine your unique voice and the importance of showing up authentically on stage and in your content.

Episode 209 is also a different kind of episode: Melanie Diezel is back as our interviewer. We've done this once before and you all loved it so much we decided to do it again. Let us know if you want another Melanie-run interview and a repeat visit from Ann after you listen to this latest edition of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • What is the essence of public speaking?
  • What is the dirty truth of being an author?
  • Can we develop a strong sense of our own voice, even if we aren't writers?
  • What makes the best writing?
  • Is writing something only a few special people have been gifted with?
  • How does content play into building your speaking business?
  • What gave her the feedback to know she needed to write her second book?
  • What is a baby step you can take right now to experiment with writing?
  • And so much more!

EPISODE RESOURCES

 

Oct 23, 2018

Some of the advice you'll hear most on this show is about how to narrow your audience. Yes your topic may appeal to a wide range of audiences, but how are you going to find the people perfect for you? By staying focused and going narrow.

Someone who epitomizes this is Rick Clemons, our guest for this episode. Rick has gone through The Speaker Lab elite coaching program and has made fantastic strides in the process!

Today we are talking about how he's worked to narrow down who his audience is (even though his topic could appeal to many different groups), why systems and structure have helped him to book more gigs and simple strategies to increase engagement when contacting potential clients. Join us for that and more on episode 208 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • When did he realize he's a storyteller who happens to speak?
  • How did he pivot so he could narrow his focus?
  • How to adapt your language to connect with potential clients.
  • What is a common mistake most speakers make?
  • How and why to get clear on the results you want.
  • Why he focuses on the six to eight states nearest him.
  • What is his email follow up system?
  • How does he utilize video to personally connect with potential clients?
  • And so much more!

EPISODE RESOURCES

 

Oct 16, 2018

Do you think if you get listed with a speakers bureau the gigs will just come pouring in? It's not quite that simple.

Marcus Sheridan joins us to share why speakers bureaus alone won't make you successful (and what will) on episode 207 of The Speaker Lab.

Marcus is a successful speaker who has built his business in an unconventional way. Today we break down and bust through myths he held, how his perception of speaking bureaus has evolved and changed, how he thinks about speaking fees and quantifying the value you offer.

And we finish with Marcus giving an answer he is certain I disagree with! Tune in to hear what that answer is and if I actually do disagree on this episode of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • Is a bureau pivotal to booking higher quality gigs?
  • Why bureaus should supplement your business, but not be the sole source.
  • Was it hard for him to ask for money for his own services?
  • Why success takes more than just getting on stage and speaking.
  • At what point did he start bringing in a team to help him?
  • Why does he think speakers have difficulty asking for higher fees?
  • Why people aren't paying you for your time, and what they are paying for instead.
  • How to take full advantage of the seeds of trust you have already developed.
  • And so much more!

EPISODE RESOURCES

 

Oct 9, 2018

Do you know what SEO stands for or how SEO can grow your speaking business? You're in luck because today's guest will answer those questions, and more. Brian Dean of Backlinko joins us for episode 206 of The Speaker Lab.

Brian's company is Backlinko, an SEO training company that teaches people how to rank in Google and YouTube. Most people know Backlinko as a blog, it gets 3 million visitors every year and is one of the top SEO blogs in the world.

If you're wondering what SEO is the term stands for search engine optimization, which means getting your site to rank higher on Google. The purpose of SEO is driving more traffic to your site from search engines, like Google and YouTube.

On this episode, we'll talk about why SEO (including blogging and YouTube) should be a part of your marketing strategy. Brian will also share techniques you can use, including where to begin, and much more on today's edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What does EAT stand for and why does it matter in your Google rankings?
  • What is the barbell strategy?
  • How do you know which keywords you should use?
  • How many keywords should you be targeting to be most effective?
  • What are the two ways Google reviews your site to rank it?
  • Why has he put so much effort into YouTube?
  • What is the 2nd biggest search engine in the world?
  • How long should your videos be on YouTube?
  • And so much more!

EPISODE RESOURCES

 

Oct 2, 2018

You know it takes time, effort and energy to build and grow your speaking career; succeeding as a speaker means you also must know how to compete every day. Someone who embodies this is Jake Thompson. Jake's brand, Compete Every Day, is an apparel lifestyle brand based on the idea that life is worth competing for.

On this episode of The Speaker Lab, Jake will go into more detail on the evolution of his brand as well as how he's uncovered who his audience is, how he battles discouragement in this business, and how he hustles to expand his business without getting overwhelmed or spreading himself too thin.

We also get into some coaching before wrapping up with Jake's advice for hanging in there through the ups and downs of your journey. Join us for all of that on today's edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • When did he feel called to the stage, and why?
  • What is the goal behind his brand?
  • How has he gotten traction over the last six months?
  • What role has content played in helping people to find him?
  • Why it's easier to pivot from the wrong niche than it is to speak to a broad target market.
  • What can we learn from Kobe Bryant's basic drill exercises?
  • How is batching a variety content helping him grow his business?
  • Why you can do it all, just not at once.
  • And so much more!

EPISODE RESOURCES

 

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