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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: June, 2019
Jun 25, 2019

Do you know how to make a good first impression? Have you thought about it? You will after you listen to this episode!

On The Speaker Lab today, Sylvie di Giusto talks with us about how to make a good first impression, something she speaks about in the corporate world. Specifically, she tells us the four people to consider when choosing what to wear, the 3 S's to picking out your onstage outfit and the ABCDs of your personal brand.

There's a lot of great content she brings to the show so join us and hear it all on episode 243 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What is confirmation bias and how does it work?
  • How did she land on the topic of first impressions?
  • Why your speaking topic evolves over time.
  • Why accents can be an asset and not a hindrance.
  • What are the first steps to making a good impression?
  • How do you find your signature style?
  • How does branding impact our everyday life?
  • What is your reputation based on?
  • And so much more!

 

EPISODE RESOURCES

 

Jun 18, 2019

What's the current state of the speaking market like right now? Our guest, Brandon Edmonson, has the answers and he is telling all on episode 242 of The Speaker Lab!

Brandon is the Vice-President of Premiere Speakers Bureau and today he'll share what they are seeing in the marketplace right now. We'll get into details like how far out clients are booking, what the fee range is and the different topics clients are booking.

That's just a small slice of what we cover so join us and listen in to episode 242 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What do all speakers need to have in their speaking video right now?
  • Brandon's rule of thumb for how much should you spend on your video.
  • How important is SEO for speakers today?
  • Where are their primary lead sources coming from?
  • Why being local is a value add for event planners and booking agents.
  • How far out are most events booking right now?
  • What's the financial outlook for the speaking industry?
  • How to manage the mental game of the speaking cycle.
  • And so much more!

 

EPISODE RESOURCES

 

Jun 11, 2019

How much does branding matter to a speaker's career? Quite a bit, and here to talk about creating your speaking brand is industry expert, Rick Clemons.

Rick is a former student now coach with our Booked and Paid to Speak program who worked in branding for several decades. He shares his personal as well as professional experiences on the topic today.

We also talk about branding: what elements go into making a brand, what it means to have your own personal speaking brand and what questions to ask if you are creating your brand. You'll hear us weigh in on those topics and more on today's The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • Why branding is more than just your logo and your color scheme.
  • How is a brand like a person?
  • What do you need to think through when creating your brand?
  • How much of branding is you defining the brand versus the market defining it for you?
  • What is the umbrella of your brand?
  • Do you need a company name?
  • How do values fit into your branding?
  • Why simplicity makes the sale.
  • And so much more!

 

EPISODE RESOURCES

 

Jun 4, 2019

If becoming a speaker in the international market is something you dream about then you'll love this episode of The Speaker Lab!

Our guest today has delivered 90+ plus events every year for the last 11 years, and has spoken in 57 different countries and has been paid to speak over 2500 times.

His name is Phil Jones and he spends the bulk of his time helping people sell with more confidence and more credibility while getting better results.

You'll hear how he does that along with what the markets are like in South America, Europe, Asia and Australia when you join us on the 240th edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Are there budgetary variations in Europe vs. South America vs. Asia?
  • Why you must allow yourself to go through periods of reinvention.
  • What two businesses should every speaker have?
  • If you are outside of the US, what are practical ways to break into that market?
  • The importance of getting clear on why you want to speak internationally.
  • Why should every speaker do simultaneous translation at least once?
  • What little things can and should you do when speaking to an international audience?
  • Why giving yourself permission to try, play and fail can create some of your best experiences.
  • And so much more!

EPISODE RESOURCES

 

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