Info

The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
RSS Feed
The Speaker Lab
2019
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: October, 2019
Oct 29, 2019

What does it mean to be a self-reliant entrepreneur? Our guest today is here to tell us; he has literally written the book on the subject!

John Jantsch is a phenomenal speaker and author, and today we're talking about how he uses speaking for lead generation for his business and how he has created longevity and relevancy as a speaker for over 30 years.

We wrap up with his latest book, The Self-Reliant Entrepreneur and we do something that we've never done before on any show. Stay tuned for that and much more on today's edition of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW

  • How did he quadruple his speaking fees?
  • The importance of being able to evolve your message.
  • Why did he start his podcast?
  • How do you ultimately build the strongest business eco-system?
  • Speakers who get a lot of referrals do this one thing: what is it?
  • Can you determine if you are referable?
  • Why trusting yourself is key to being a speaker and an entrepreneur.
  • What is one of the key markers to success?
  • And much, much more!  

EPISODE RESOURCES

 

Oct 22, 2019

How do you know if your speaking topic is financially viable or if your audience will actually pay to hear what you have to say? The man to answer those questions and more is your friend and mine, Clay Hebert.

Clay was here way back on episode 5 of The Speaker Lab and today he is back. We have a fun conversation about several topics including how to figure out if your audience or target market can actually pay speaking fees, the best way to respond to the question of what do you do and why you need to work on your personal brand while also working on your craft.

Tune in to hear the details on episode 260 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW

  • Why certain talks don't pay but can still build your brand and change your career.
  • What three entities pay for speakers?
  • What's one of the big untold secrets in the speaking industry?
  • Why it's important to work on your personal brand while you're also working on your craft.
  • Is it true that winners quit all the time?
  • When does a talk become great?
  • Why do speakers some times choose safe topics?
  • Success leaves what?
  • And much, much more! 

EPISODE RESOURCES

 

Oct 15, 2019

Scott Stratten is a phenomenal professional speaker who has been in the business well over a decade, and today he tells us what he's learned about how to stay relevant as a speaker.

We also talk about Imposter Syndrome why even the most accomplished speakers are not immune, and his latest book, The Jackass Whisperer.

This is a fun conversation full of Scott's trademark honest wisdom so join us for episode 259 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • Do you have to be the expert on something before you speak on it?
  • Why it's not keynote or bust in the speaking world.
  • What it means to follow your grain.
  • Why did he have to focus on non-Canadian markets at a certain point?
  • What is his advice for people who think they'll "make it" once they sign with a bureau?
  • Why is he pivoting with his next book?
  • What is his biggest issue with the speaking world?
  • How and when does he say no?
  • And so much more!

 

EPISODE RESOURCES

 

Oct 8, 2019

How can you create a really great event? One person who knows is Chris Mefford.

Chris knows the 5 parts to a successful event and he's going to tell us what they are on today's episode of The Speaker Lab. As the former VP of Development with Dave Ramsey and a business coach and consultant today, Chris has a massive amount of experience when it comes to putting on events of all sizes.

Today he tells us how to think about, plan and program events. He has a lot of tricks of the trade and you'll hear them all when you listen to episode 258 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • These are the two things you must-have for a successful event: what are they?
  • Where do you start when planning your event?
  • Why it's ok to think small!
  • How do you calculate the costs involved?
  • Can you launch too early?
  • Should you have multiple tracks or just one?
  • When do you send out your post-event survey?
  • What are the three ways to make money from an event?
  • And so much more!

EPISODE RESOURCES

 

Oct 1, 2019

How to create a speaking pipeline might be one of the most important differentiators between those who speak full-time and those who wish they did!

On today's The Speaker, we will be diving headlong into how to create, develop and manage a strong and healthy speaking pipeline. We each share how this one strategy has helped both of us build successful speaking businesses.

Get ready to take some notes when you join us on episode 257 of The Speaker Lab.    

THE FINER DETAILS OF THIS SHOW:   

  • What is a pipeline exactly?
  • The two reasons it is important to have a system.
  • What three key areas are needed when you create your pipeline?
  • Why your pipeline must have a trigger.
  • What stages should you have for your contacts?
  • Why is it better to take someone's business card versus giving out yours?
  • When do you need to check your metrics and update them?
  • How long should you work your pipeline system to know it's working?
  • And so much more!

 

EPISODE RESOURCES

 

1