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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: July, 2017
Jul 25, 2017

If you like to record video content but you know your audience is on Facebook, what should you do? Here to answer that question, and so much more about content creation for speakers is our very own Maggie Rowe!

Maggie is a friend of mine and is also a member of the support team at The Speaker Lab. Behind the scenes she's been helping us create our content, including our blog posts, emails and other projects. She's an expert at writing for speakers, and content creation in general.

On this edition of The Speaker Lab Maggie will be sharing how to write your speaking bio, how to create the most impactful titles for your speeches and descriptions as well as how to choose which platform to connect with your audience and why you should meet them wherever they are online. Join us to hear all of those great nuggets from Maggie today on The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Which aspects of your bio are most important?
  • What is the cardinal sin most people commit?
  • What communicates credibility to a potential decision-maker?
  • What are the three aspects necessary for an engaging talk title?
  • What should be included in your talk description?
  • How important is it to get feedback from your actual target market?
  • What is best: to be on a platform you like or a platform your audience uses?
  • How often should you communicate with your audience?
  • And so much more!

 

EPISODE RESOURCES

Jul 18, 2017

If negotiating your fees has ever been difficult for you our guest will solve that problem today! Liz Saunders is an expert on booking speaking gigs, including how and when to negotiate your fees.

On episode 142 of The Speaker Lab, Liz shares her background as an event coordinator and road manager, and how she created The Tivich Group, an independent booking agency for speakers. She even walks us through a typical sales call for one of her clients, including the all-important fee discussion.

Liz also explains how and when to build your fees around your clients' priorities, and how to know when to lower your fees without shooting yourself in the proverbial foot. Whether you've been booking your own speaking gigs for decades or you're just starting out, Liz's information will be valuable and eye-opening. Join us to hear it all on today's edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Should you do your own bookings when you're starting out?
  • What are the pricing clues to listen for in a conversation with a potential client?
  • How to transition to talking about your fees.
  • What is the most awkward part of the conversation with a potential client?
  • How to keep your pricing from being seen as arbitrary.
  • Why to shut up after naming your fee!
  • What's the one step that has led to many bookings for my business?
  • What does her follow up process consist of?
  • And so much more!

 

EPISODE RESOURCES

Jul 11, 2017

If you've ever worried that narrowing your audience and your target market will hurt your speaking business, you'll want to listen to today's guest. Jill Christensen has grown her speaking business by leaps and bounds simply by focusing on one type of audience.

On today's edition of The Speaker Lab, Jill shares how being a member of Booked And Paid To Speak has helped her narrow her target market, why doing so has been tremendously successful for her and her advice for creating that same level of success.

We also talk about why some speakers don't get traction, the importance of hard work and what to do if you find yourself stuck. Check out that and much more on episode 141 of The Speaker Lab with Jill Christensen!

THE FINER DETAILS OF THIS SHOW:   

  • How did she choose her target audience and create her signature keynote?
  • What aspects of her research does she outsource, and why?
  • According to Jill what are conference planners really looking for in a speaker?
  • Why being a published author really helps grow your business.
  • How to make yourself stand out from hundreds of other quality speakers.
  • When has she spoken for free, and does she ever now?
  • What is the definition of an expert, and how do you know if you are one?
  • Why it's important to "pick a lane".
  • And so much more!

 

EPISODE RESOURCES

Jul 4, 2017

Could public relations (PR) help you get more speaking gigs? This isn't an area I've paid much attention to but our guest for episode 140 changed my tune. Janet Murray is an author, speaker and PR wizard with 16 years of experience  working with publications like The Guardian, The Telegraph and Huffington Post.

On today's edition of The Speaker Lab, Janet joins us to talk about why PR will help you grow your personal brand, your audience and get you more speaking gigs. She also shares her thoughts on quality versus quantity: is it better to be featured in a lot of publications, or a few select outlets?

You'll hear the details on those topics as well as how she started her current work helping entrepreneurs and business owners become featured in the press. Listen in to hear her thoughts plus her lovely British accent on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • The two ways PR helps your credibility.
  • Are high profile media outlets still effective?
  • Is it better to write a freelance article, or to be featured by someone else?
  • What social media outlets are journalists active on?
  • How to do the necessary research before pitching your ideas.
  • How much of connecting with the media is based on relationships?
  • Should your approach vary depending on the medium?
  • Is it better to be in the New York Times or to be in a specialty magazine?
  • And so much more!

EPISODE RESOURCES

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