Info

The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
RSS Feed
The Speaker Lab
2019
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: April, 2017
Apr 25, 2017

Have you ever found yourself tongue-tied when a potential client has asked about your speaking fees? If you have today's guest will help you solve that problem in the future!

Joy Groblebe is an entrepreneur who helps speakers and other entrepreneurs overcome the chaos of their busy minds, busy businesses and busy lives.

On this episode of The Speaker Lab, Joy talks about her switch from working for KMOX in St. Louis to becoming an entrepreneur after the birth of her first son. She shares the journey she's been on and how she's created the business she has today.

You'll also hear her backstage view of the publishing and speaking world. And you'll learn the steps she takes to get the most out of any potential speaking deal for her clients, and how you can fill your speaking calendar following her guidance. Listen in to hear that and more on today's edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • Why you shouldn't answer your own speaking calls.
  • Should you speak for anyone who asks you to when you're starting out?
  • Why you need to respond to an inquiry within 24 hours.
  • The secret 4 word sentence to booking: what is it?
  • What to do when your potential client doesn't have the budget for your fees.
  • The two ways to follow up after speaking for a client.
  • When should you change your high-bar fees?
  • Why you can never be too generous nor too grateful.
  • And so much more!

 

EPISODE RESOURCES

Apr 18, 2017

Ready for another one?! Today on The Speaker Lab we have two more questions from listeners just like you. Stephanie sent a voicemail asking about the proper strategy for thanking clients after a speaking gig. She wondered if it's okay to send gifts, or what other approaches are acceptable to say thank you to a client.

We have a second and equally interesting question from John. He is getting into speaking and starting to build his platform. He has written a book and intends to write more, and he plans to give away some of those books. John asks if he needs to be a non-profit, or if he can still operate as a for-profit business.

Listen in to hear the answers to both of those questions and then apply them in your speaking career! It's all here on episode 129 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • The four reasons to give thank yous to your clients after an event.
  • Which should you go after: relationships or gigs?
  • What is something most speakers don't do (but should)?
  • The 5 ways my team and I show appreciation after an event.
  • Who should you give handwritten thank you cards to?
  • What types of thank you gifts can you send?
  • Do you need to operate as a non-profit to make donations?
  • Why it's okay to receive money for helping people.
  • And so much more!

 

EPISODE RESOURCES

Apr 11, 2017

Welcome back to The Speaker Lab! This week we've got another episode of listener Q&As. We have one question from Cathy about the absolute essentials to pitching yourself.

We also have a question from Greg who asks about using past media appearances that are notable but not related to his current line of work. Can he do it and if so, how should he do it?

Tune in to hear the answers. And if you'd like to ask a question of your own go to the Ask Grant section here and ask away!

A big thank you to Cathy and Greg for chiming in, and thanks to you for listening to episode 128 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • What is the point of a demo video?
  • What is a topic menu and why do you need one?
  • How many different topics and talks should you initially offer?
  • Do you need testimonials and recommendations to pitch yourself?
  • Why it's good to have multiple pricing options for your talks.
  • Why you need a follow up system in place.
  • Can you use media appearances and exposure from different industries?
  • What is topic authority and human credibility, and why do you want them?
  • And so much more!

 

EPISODE RESOURCES

Apr 4, 2017

Have you ever wanted a guide or a road map to help you along your speaking journey? Today I'm giving you exactly that!

On this listener Q&A show, Clayton Watson called in to ask what his next steps are to get bookings. Clayton is from Calgary in Alberta, Canada and runs a site called Coaching Caregiver. He also has written a book, and is now wondering what to do next to land paid speaking engagements.

When you listen to this episode, you'll hear my answer to Clayton's question as I lay out the five pieces of the speaker road map puzzle. I explain what each step is, why it is important and how to implement it in your journey.

Today you'll also hear my answer to another listener's question about whether YouTube videos of your speeches can help or hurt your chances of getting hired as a speaker. Listen in to hear the details on episode 127 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • What are the 5 steps of the speaker success road map?
  • Why you are in the problem-solving business as a speaker and entrepreneur.
  • What is the topic trifecta and how do you use it?
  • What are the 7 primary speaking industries?
  • What are the two main tools you need to establish yourself as an expert?
  • What is the simplest way to find paid speaking gigs?
  • Can having YouTube videos of your talks hurt your chances of getting paid speaking gigs?
  • How to protect your talks in your contract with clients.
  • And so much more!

 

EPISODE RESOURCES

1