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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: December, 2017
Dec 26, 2017

Do you know why and how to diversify your revenue streams? Our guest for today does and she's here to tell all. Dorie Clark is a marketing strategy consultant, executive coach, author and professional speaker who has 8 different revenue streams!

Today she shares how she evolved her business to include speaking and diversified to have 8 different revenue streams. We also touch on how she's built those revenue streams over time, how she's positioned them to all feed into each other and how you as a speaker can find and create other revenue streams to add to your business.

Whether you are just starting out or are a long-time veteran of the speaking world, you'll learn something new to enhance your speaking career in episode 165 of The Speaker Lab with Dorie Clark.

THE FINER DETAILS OF THIS SHOW:   

  • What is Clark's Law of Professional Speaking?
  • Why and how to raise your profile to help your keynote speaking career.
  • The three key components to being seen as an authority and recognized expert.
  • What type of content is most valuable for speakers who want to raise their marketability?
  • What is one of the most powerful forces in networking?
  • How does she manage 8 revenue streams, and how long did it take her to develop them all?
  • Which revenue streams should you add and when should you add them?
  • Why speaking is tied to the economy, and how to ensure your bottom line is not.
  • And so much more!

 

EPISODE RESOURCES

 

Dec 19, 2017

If you were creating your greatest competitive advantage what would it be? Our guest for today has discovered his and he's here to share what it is and how he found it.

Vinh Giang is an international speaker and magician who is known for his ability to educate, entertain and enlighten his audiences. He joins me on this episode of The Speaker Lab to talk about the tireless dedication and work ethic needed to catapult him to such a high level of success.

He also explains how his TEDx talk changed the trajectory of his career and how he leveraged it to grow and expand his business. We wrap up with how he uses magic in his presentations without being labeled as a magician and discuss why his demo video is so critical to his success.

You'll hear all of that and more when you join us on episode 164 of The Speaker Lab with Vinh Giang.

THE FINER DETAILS OF THIS SHOW:   

  • What is his greatest competitive advantage?
  • What is the other language we all must learn to speak?
  • How many years did he do gigs for free?
  • Why he continues to invest in professional feedback on his speeches.
  • How many books did he read about speaking when he first started?
  • Why did he spend a year on his TEDx talk before giving it?
  • How did he go from speaking for free to being paid $12,000 per gig?
  • Why you have to be willing to create something no one will stand in line for.
  • And so much more!

 

EPISODE RESOURCES

 

Dec 12, 2017

The key to repeat business and staying booked solid is learning how to stay top of mind with potential clients. And one man who knows exactly how to do this is Brandon Edmonson of Premiere Speakers Bureau.

Brandon is an agent with the bureau and in his role he books hundreds of gigs each year. He's gained a lot of insight in the process, all of which he shares today.

On this episode of The Speaker Lab, we talk about how he finds and books engagements, how he stays top of mind with his potential clients as well as what common topics associations and companies are booking for and how you can position your material on those topics.

We wrap up with a chat about what it's like working with celebrities, including a really great story of working with a late night talk show host! This is a fun and informative session with Brandon you won't want to miss so listen in to episode 163 of The Speaker Lab now.

THE FINER DETAILS OF THIS SHOW:   

  • Why you need to have 3 actionable items for your audience.
  • What is the #1 marketing asset all speakers need to have?
  • How do you narrow down a broad topic to pursue a specific market?
  • What will always be a requested topic for speakers?
  • What do the bureaus do during "dead" months?
  • How does he balance staying top of mind without being a bother?
  • Why you should create a documentary-style video as part of your marketing effort.
  • How important are your website and your one sheet?
  • And so much more!

 

EPISODE RESOURCES

 

Dec 5, 2017

If you want to know how to land 100 speaking gigs a year, or even a fraction of that number, you will love today's guest!  

Ty Bennett first found his passion for speaking and training when he and his brother built a $25 million a year direct sales business together. As part of growing that business, he did a lot of speaking and training for their sales teams.

In 2010, he decided to make speaking his top priority after he published his first book. He sold his half of the business to his brother and focused solely on speaking and writing. Currently, he gives about 100 keynote speeches a year for corporations and associations.

Today he joins us to share sound advice for speakers of every level, including the two most important aspects of ability, how to build a platform when starting from nothing and what his marketing efforts look like. Whether you're an up-and-coming speaker or established veteran you're going to learn so much from this episode 162 of The Speaker Lab with Ty Bennett!  

THE FINER DETAILS OF THIS SHOW:   

  • Why are his keynotes based on three of his books?
  • Where does he primarily spend his outbound marketing time, and why?
  • What are the three things every speaker needs, according to Ty?
  • The one honest question you have to answer to be hired as a speaker.
  • What is the true test of your ability as a speaker?
  • These are two areas all speakers can improve on - what are they?
  • What technique has a unique ability to connect you with an audience?
  • Why does Ty study comedians so much?
  • And so much more!

 

EPISODE RESOURCES

 

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