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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: June, 2017
Jun 27, 2017

Have you ever considered running ads on Facebook, YouTube or Google to get more speaking gigs? If not then you'll reconsider after hearing today's guest, Rick Mulready. Rick is an expert who has been in this world since the days of AOL and dial-up! He's worked with companies like AOL, Yahoo, and Funny or Die.

Today on The Speaker Lab he talks about how this whole online advertising thing works. You'll come away with an understanding of the basics of each online platform, and which is the easiest to start with.

You'll also learn about how to use online advertising to better automate leads on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • The pros and cons of the different online advertising platforms.
  • Are there really over a billion people on Facebook?
  • How much should you spend on your ads?
  • What are the keys to a successful online advertising campaign?
  • Why reverse engineering is necessary when creating your online ads.
  • Is YouTube a beneficial place to run ads for your speaking business?
  • What is a lead magnet and how do you use it most effectively?
  • How to use online advertising to position yourself as an expert.
  • And so much more!

 

EPISODE RESOURCES

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Jun 20, 2017

When you think of improv do you think of sketch comedy, Saturday Night Live or do you think of becoming a better speaker? It can be all of the above! So says our guest for episode 138 of The Speaker Lab, Mike Ganino.

Mike is a former self-proclaimed restaurant guy with an intereste in theatre and in improv. After leaving the restaurant biz he became a consultant and learned to use his improv skills to help his clients become leaders. Soon he found his niche speaking about building organizations for the present and the future, and working with public speakers with Michael and Amy Port.

On today's show we dive deeper into his personal story, as well as how to use improv to improve your speaking skills and why improv doesn't always mean funny. You'll learn about that and more on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What is blocking, and why should you avoid it?
  • How much improv training should you take?
  • Why improv isn't the same as "winging it".
  • A few things you can do to practice by yourself.
  • What's the only cure for bombing on stage?
  • What is the "last word first word" technique?
  • Why the time you put into rehearsal is so critical to your success on stage.
  • Is improv always funny?
  • And so much more!

 

EPISODE RESOURCES

Jun 13, 2017

Many of you have been asking about the mastermind I'm in and how to start and run a mastermind of your own. To fill you in on all the details I've gathered the other three members for episode 137 of The Speaker Lab.

On today's show you'll hear from me, Jeff Rose, Bryan Harris and Joe Michael. The four of us will chat about how we got started, what our format is and how we run the group - including our inside jokes! You'll also hear how the group has evolved and changed over the years, what advice we all have if you're not yet in a mastermind but want to be.

I guarantee you a funny, lively and educational conversation so tune in and check it out on episode 137 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What is a mastermind exactly?
  • How each of us have benefited from being in a mastermind.
  • How do you find, form and/or create a group of your own?
  • How should you structure your mastermind?
  • Is it okay to change your format of your group over time?
  • How should you communicate with your mastermind: Slack, retreats, phone calls, or something else?
  • What does BAAS stand for and how do you use it?
  • How and when to leave a mastermind.
  • And so much more!

 

EPISODE RESOURCES

 

Jun 6, 2017

A lot of speakers want to write books and be recognized as best-selling authors - but not many speakers call themselves a writer who happens to speak. But our guest for episode 136 of The Speaker Lab does!

Scott Berkun, author of Confessions of a Public Speaker and his latest book, The Dance of The Possible, joins us to talk about why his books drive his speaking career, how his career has evolved over the years, and how he chooses his book topics.

Scott has authored 7 books in the last 12 years and in that time his speaking career has evolved from workshops and consulting gigs to lectures and keynoting conferences. You'll hear how he did this, where his speaking career began and how to develop your expertise in one area. You'll even hear his worst speaking moment! Join us for that and more on today's The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • How much of his income is from speaking vs book sales?
  • The two ways he narrowed down his speaking topic and his audience.
  • What does he recommend to speakers just starting out?
  • Do you need to publish a book in order to be a speaker?
  • Does he ever speak for free today?
  • Why did he write Confessions of a Public Speaker?
  • What Steven Soderberg can teach you about creativity and profitability.
  • What is the test of whether or not an idea is valid?
  • And so much more!

 

EPISODE RESOURCES

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