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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: January, 2019
Jan 29, 2019

Mike Kim is one very smart man who knows marketing and branding, and he is here to share his 7 step process for creating your speaking brand. This is the same process he has used with his clients, including well-known thought leaders like John Maxwell, Donald Miller and Suzanne Evans.

On this episode of The Speaker Lab, he walks us through those 7 steps and what they entail. We also talk about why positioning determines so much of everything else you do in your business, how to price yourself as a premium speaker while still being able to negotiate and take lower-priced gigs.

Whether you are new to speaking or are a long-time veteran, this is a great episode chockfull of helpful recommendations and frameworks to help you. Without further adieu take a listen to Mike Kim and I on today's The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What is the most unique selling proposition that any of us have?
  • Who should your marketing materials be speaking to?
  • Which platform is best for you?
  • Why you should position yourself towards the high end of the market.
  • How do you know what kind of product you are offering?
  • What is the best way to pitch and sell yourself?
  • What are the three sub-identities to every brand?
  • Can you sell lower-tiered products while being positioned as a high-end brand?
  • And so much more!

EPISODE RESOURCES

 

Jan 22, 2019

Some people do it all and our guest today is one of those people! Alli Worthington joins The Speaker Lab to tell us all how to write, speak and host conferences.

Alli is a speaker, author, business coach and conference host who fell into speaking the same time she hosted her first event, an interesting story she shares with us today.

We also talk about how having a book has impacted her speaking career, what you should do if you want to speak to female entrepreneurs, and how she chooses which speakers to hire when she is hosting her conference, Blissdom.

You'll hear all of those topics and more - there is a LOT to learn from Alli Worthington on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Why she hosted her first event before she had ever been to a conference!
  • What did Scott Stratten say that shifted her mindset about being nervous?
  • Does she consider herself an author or speaker first?
  • When is it worth speaking for free?
  • What is the perceived value in having someone else handle your calendar?
  • Is there a connection between the quality of your writing and the quality of your speaking?
  • What advice does she have for women about fees?
  • When should you say no to an opportunity?
  • And so much more!

EPISODE RESOURCES

 

Jan 15, 2019

If you are just starting out your main concern might about how to get started as a speaker. Our guest on this episode of The Speaker Lab is here to tell us how he did it.

Today Jason Hewlett is a professional speaker and entertainer, but like many people he had no idea where to start. He had the dream and the desire, but he needed a plan.

On today's episode we talk about how he got a plan in place and took action. We also discuss how he went from performance-based speaking with impressions and impersonations to more serious keynote speeches. You'll hear his tips and ideas on those topics and more on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Why does he prefer the keynote closing session?
  • How did following up after gigs help build his business from scratch?
  • Why event planners are in the risk-mitigation business, and how you can help.
  • How did he keep integrity with his fees?
  • What advice does he give to people moving from one niche to another?
  • Why speaking is a humbling business.
  • Why he always takes a selfie with a client, and what he does from there.
  • What's the value of having relationships with other speakers?
  • And so much more!

EPISODE RESOURCES

 

Jan 8, 2019

Justin is a unique guest who is unlike any other guest we've had before on this show: he's here to explain what magic can teach us about speaking.

As a magician, Justin is an amazing entertainer who speaks and performs from stage. On episode 219, Justin tell us when he knew he wanted to pursue a career in magic, how he strategized which markets to focus on and what his business look like today.

We dig into those topics and more so join us on today's edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • How to deal with a topic that needs to be explained to your potential clients.
  • How did he get on The Ellen DeGeneres Show?
  • What would he do if he were starting over today?
  • Why there is no silver bullet to content marketing.
  • How did doing one event for free lead to a book deal with Wal-Mart and an international ad campaign for Coca-Cola?
  • Does he customize his magic presentations for each client?
  • Where does he get his ideas for new material?
  • When does he know a bit is ready for stage and how does he test it?
  • And so much more!

EPISODE RESOURCES

 

Jan 1, 2019

As we kick off the new year resolutions are in the air! Is writing a book one of yours? If writing a book is your way of running down a dream then there's no one better to help you on your path than our guest today, Tiim Grahl.

Tim is a book marketing expert who has been in the industry for 10+ years. He has worked with everyone from Dan Pink to Barbara Corcoran of Shark Tank, and many other names you'd recognize.

Today on episode 218 of The Speaker Lab, he tells us what it takes to make a book successful. He also talks with us about his latest book, Running Down A Dream, how you can overcome doubts, fear and insecurities about running down your own dream and how to find time to build your speaking business no matter how busy you are.  

THE FINER DETAILS OF THIS SHOW:   

  • Why shouldn't you focus on social media?
  • Why just having a book out on the market can build your platform.
  • How many years should you continue to promote your book?
  • The one exercise to find the truth about how much time you actually have.
  • Where did the idea for Running Down A Dream come from?
  • Why don't most people run down their dreams?
  • How to know when to course correct your path.
  • What is the difference between coasting and settling?
  • And so much more!

 

EPISODE RESOURCES

 

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