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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: April, 2016
Apr 30, 2016

Have you ever wondered if you could grow your email list even when you're speaking live? There is a way and our guest, Tim Paige of LeadPages, is here to talk about it. Tim is an expert on email lists, including how to add people even when they aren't at their computers.

If you haven't heard of LeadPages they are a company that creates online tools based on the latest and greatest of what's proven to be working in marketing. They are best known for their opt-in pages but they have also created LeadDigits and are committed to finding the best ways to get more leads and customers for their clients.

Tim shares more about that today on this episode as well as how to get started growing your list and why your social media following matters to getting more speaking gigs. Listen in to hear all of that and so much more on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

•    Why does an email list matter? Tim explains.

•    What is the most effective type of following?

•    What are ways to build your list offline?

•    Why you want to force your visitors to make a decision.

•    The simplest way to share the slides from your speech with your audience.

•    Why you should create multiple "buckets" for your email list.

•    What two types of people are typically in the audience for your speeches?

•    How many lead digits does he have working right now?

•    And much, much more!

EPISODE RESOURCES

Apr 29, 2016

We're coming down to the final few episodes of our 30 shows in 30 days. In fact this is 27 of 30 and it's another good one courtesy of a listener like you.

Joe Sanok left a voicemail for me and asked the following brilliant question: Which of these two things has a greater impact on a person's speaking career: doing a podcast or hosting a live event?

I love this question and can't wait to share my answer with you. Check out my thoughts on episode 57 of The Speaker Lab.

EPISODE RESOURCES

Apr 28, 2016

Whatever level of speaking expertise you have you know the importance of a good demo video. But do you know what actually constitutes a good demo video and how you can create one? After this episode you will!

On today's edition of The Speaker Lab, Wes Wages joins us to answer those questions and more. I brought Wes on to the show because he does all of my video content!

He is an accomplished videographer who began his career by shooting weddings with his wife. After growing tired of endless weekend work he moved into helping entrepreneurs with their video needs.

Today, Wes shares his expertise on how a great demo video can advance your career, what exactly should be included in your video and how long it should be. He also shares his advice on including audience reaction in your demo video, how to incorporate a good "hook", and how long a video can be before losing the audience's interest.

Listen in to hear all of that and so much more on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

•    Wes shares why having a demo video is truly important.

•    How to avoid "selling yourself" and instead showcase what you do.

•    What can you do to personalize your demo videos?

•    How to professionally include your contact information.

•    What types of conferences should you focus on?

•    Wes' 9 tips for an enjoyable experience with your videographer.

•    What is a "raw file" and why do you need to request a copy of it?

•    How to shoot a video without a videographer.

•    And much, much more!

EPISODE RESOURCES

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Apr 27, 2016

Do you have different topics you would like to speak about? Do you have expertise in multiple areas and want to know how (or even if) you should give a speech for each area?

Those are the questions being asked and answered on this episode, thanks to webinar viewer Marti who raise the topic originally.

Join me as I dig into this rich subject on episode 55 of The Speaker Lab!

EPISODE RESOURCES

Apr 26, 2016

As a speaker it's our privilege to share what we know and impart our wisdom on others. And it's also our privilege to get paid to do so!

On episode 54 I'll be answering specific speaker fee questions from listener Danny. He wants to know if speaking fees should be priced per employee and if those fees should be available on your web site.

Check out today's edition of The Speaker Lab to hear my answers and get the scoop on speaking fees!

EPISODE RESOURCES

Apr 25, 2016

Today's question is coming from our friend Joe. Joe called in wanting to know if it's better to speak at other people's events, or host your own and speak at it?

What are your thoughts - when should you speak at other people's events and when would you be ready to host an event on your own and be a speaker on the agenda?

I'll give you my thoughts and experiences on this matter. Listen in to episode 53 of The Speaker Lab to hear my advice.

EPISODE RESOURCES

Apr 24, 2016

With the advent of the Internet there are third party sites cropping up for everything, including booking speaking gigs.

Should you use these to book a gig for yourself? That is the question someone asked on Facebook and I'm sharing my thoughts with you here.

Check out my answers today on episode 52 of The Speaker Lab.

EPISODE RESOURCES

Apr 23, 2016

On today's episode of The Speaker Lab, I have the privilege of talking with one of my very own Booked and Paid to Speak students, Melanie Deziel.

Melanie is currently beginning her speaking business, and offers a unique perspective as she starts her journey. She's as adventurous in beginning a new speaking career as she is in other aspects of her work - she is preparing to go to New Zealand for a job! She shares about that too on today.

On this edition Melanie also shares how speaking fits into her current position as a content strategist, what her first speaking experience was and how it sparked her interest in making a career move into more speaking opportunities.

In addition she offers her guidance on how to tweak small aspects for each client, and why she enjoys speaking even though she's introverted. Listen in to hear all of that and so much more on this episode of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW

  • How Melanie got her first speaking job.
  • How much time should you spend researching your content?
  • What can you do to make each presentation individual to the clients?
  • How to transition into paid speaking jobs.
  • What types of conferences should you focus on?
  • How can you use acronyms and simple imagery to your advantage?
  • The importance of being able to gauge the crowd before your talk.
  • How to balance a full-time career and speaking on the side.
  • And much, much more!

EPISODE RESOURCES

Apr 22, 2016

Have you wanted to speak at a school but didn't know how to reach the right person on staff? If you said yes you are not alone.

Mettie asked this question on Facebook and I wanted to share my answer and my thoughts with you on this episode because it's an important topic for all speakers.

Listen in to hear my insights on how to find the right person to contact at any school on episode 50 of The Speaker Lab!

EPISODE RESOURCES

Apr 21, 2016

A common topic discussed among speakers is whether or not to speak for free in the early days of your career.

On episode 49 of The Speaker Lab I'll give you my thoughts as I answer the question of whether to speak for free, and when (if ever) it's appropriate to do so.

I'll be diving deep on this, listen in and join me on today's edition of The Speaker Lab!

EPISODE RESOURCES

Apr 20, 2016

Something you may not know is how much overlap there is between how to get sponsorships, and how to land speaking gigs. The art of finding, connecting and working with the right people is critical to success in both arenas.

And a man who has succeeded in both of those areas, landing sponsorships and speaking gigs, is our guest for today's show. Mr. Jason Zook joins us to talk about the early days of his speaking career, why he's put that part of his career on hold right now and everything you could possibly want or need to know about securing sponsorships for your business.

On episode 48 of The Speaker Lab, we distill the immense wisdom Jason has gained in 8 years and pass as much of it as we can on to you during today's show. From sponsorships to speaking to finding oddball size shoes, it's all here so sit back and enjoy.

THE FINER DETAILS OF THIS SHOW

  • How big are his shoes and where does he have to order them?
  • When did he first venture into speaking?
  • Why you don't have to get paid to speak, and you can still make money.
  • How he made $35k from one email introduction - and what that means for your business.
  • Why does following up work so well?
  • How to surprise and delight every client you work with.
  • Three great hacks to finding the right person in a company you want to work with.
  • And much, much more!

EPISODE RESOURCES

Apr 19, 2016

There are many speaking groups out there but one of the most popular is Toastmasters.

On episode 47 of The Speaker Lab I weigh in on whether you should join your local Toastmasters, and whether it's relevant to you and the success of your speaking career. Intrigued?

Good! Lend your ears a few minutes to hear this edition of The Speaker Lab!

EPISODE RESOURCES

Apr 18, 2016

Welcome to another edition of The Speaker Lab! This is number 46 for those of you counting at home.

Today our topic is how and where to find a speaking agent. This is a question I have heard many people ask over the years, and it's a relevant one for anyone with a speaking interest or career.

To find out the answer check out this episode of The Speaker Lab!

EPISODE RESOURCES

Apr 17, 2016

Have you ever gotten on stage and told a joke, only for it to fall flat? Or maybe you've avoided cracking a joke from stage because you're worried you'll hear the proverbial crickets chirping in the audience!

Here to talk about how to integrate comedy into your speaking gigs is Ron Tite, a hilarious and accomplished businessman. Ron certainly keeps himself busy: he works in several different areas while still speaking regularly about marketing and other aspects of business.

On episode 45 of The Speaker Lab Ron shares how he became a speaker, and how that skill has afforded him the unique opportunity to drive business revenue. In addition Ron also shares his guidance on speaking bureaus, how he began his comedy career, and how to position yourself as an engaging speaker. Listen in to hear all of that and so much more on this episode of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW

  • What most appealed to Ron about speaking?
  • How a speaking bureau can help advance your speaking career.
  • Ron shares what it's really like in the world of comedy.
  • Why it's important to create relevant and engaging content for your audience.
  • How to balance being funny and being effective.
  • How can you incorporate comedy in your speaking if you're not a comedian?
  • What to do when your jokes fall flat.
  • And much, much more!

EPISODE RESOURCES

Apr 16, 2016

Thank you for joining us on episode 44 of The Speaker Lab, so glad you're here!

Avid listener Hector asked the question that is the focus of this show: he wants to know what a speaker one sheet is and if he needs one.

To hear the answer to Hector's question sit right there and hit the play button on episode 44 of The Speaker Lab!

EPISODE RESOURCES

Apr 15, 2016

Welcome to episode 43 of The Speaker Lab! We are on a roll with our 30 shows in 30 days, and today we keep on rollin'.

The topic for today comes from a listener, Kevin, who wants to know when you should create your first product. How long into your career should you be before creating and selling your own products?

That is the question of the day! So listen in to hear the answer on episode 43 of The Speaker Lab.

EPISODE RESOURCES

Apr 14, 2016

You know how important email lists are, but do you have a marketing funnel set up to grow that list? And if you have a funnel set up how do you know if it's the right one and it's doing what it is meant to do?

Whatever state your email list and marketing funnels are in our guest for today's show will help you tremendously.

Scott Oldford is stopping by to share what he has learned in his 12 years of online marketing. We talk about all things related to marketing funnels and email lists. Specifically Scott and I deep dive into the three types of leads and how to speak to each of them with different marketing funnels, and how to leverage your audience and serve more people.

There's all of that and so much more on this 42nd edition of The Speaker Lab! Sit back, listen in and prepare to expand your marketing funnels knowledge.

THE FINER DETAILS OF THIS SHOW

  • Why it's important for your bottom line to build an audience.
  • What are the three types of marketing and how do they work together?
  • Why do you want to "own the relationship" with your audience?
  • What are the three mindsets your audience has and how can you respond to each?
  • Why being relevant allows you to not sell to your target group.
  • What is the #1 reason entrepreneurs don't have a marketing funnel?
  • How to adopt and adapt according to where your audience is in their journey.
  • And much, much more!

EPISODE RESOURCES

Apr 13, 2016

Welcome back for another edition of The Speaker Lab!

Today is episode 41, and it's courtesy of a listener like you. Pamela wants to know any recommendations for narrowing down her target market.

This is a valuable lesson you'll want to listen in for, check it out on episode 41 of The Speaker Lab!

EPISODE RESOURCES

Apr 12, 2016

Welcome to today's edition of The Speaker Lab, thanks for joining in!

Episode 40 is about your demo video. It's brought to you courtesy of Ronald, he wrote in to ask if he needs to include any video from non-church speaking engagements when creating a demo to land corporate gigs.

This is an intriguing question you should know the answer to, and it's on this episode of The Speaker Lab!

EPISODE RESOURCES

Apr 11, 2016

Welcome to the latest edition of The Speaker Lab!

On today's show listener Linda writes in to ask how to sell her book after speaking. Are back of the room sales her only option or are there other ways to sell from stage?

Listen in to hear the answer to on episode 39 of The Speaker Lab!

EPISODE RESOURCES

Apr 10, 2016

Welcome to today's edition of The Speaker Lab, thank you for listening in!

Today's show is based on a question from a listener like you. Kevin is wondering how to set up his speaking business, and what legal entity is best to use (such as an LLC, etc).

This is another great question that any speaker needs to know about, listen in to episode 37 of The Speaker Lab for the answer.

EPISODE RESOURCES

Apr 9, 2016

On episode 37 of The Speaker Lab we're continuing to answer your questions, one by one!

Patty writes in because he wants to know if you should charge non-profits and churches, and if so how much should you charge?

Tune in for the answer on episode 37 of The Speaker Lab!

EPISODE RESOURCES

Apr 8, 2016

Welcome to today's edition of The Speaker Lab, thanks for being here!

Episode 36 is about a question Becky sent in: Becky is a regular listener who is already getting paid to speak, but she doesn't have a web site or blog. She wrote in to ask how to set up her first web site and where to get started.

This is a great question every speaker needs to know the answer to, listen in to hear my thoughts on episode 36 of The Speaker Lab!

EPISODE RESOURCES

Apr 7, 2016

Whether you've been speaking for decades or just weeks you've noticed some speakers are more at ease on stage than others. Today the renowned speaker and performer Matthew Kimberley is here to share how you can feel confident and at ease on stage no matter how much experience you have.

On this episode of The Speaker Lab, Matthew and I talk about how to avoid nerves while speaking, and how to best prepare for any type of speaking engagement.

We also dive into his sales career as well as his acting experience, and how both led him to become such an accomplished speaker despite living on a tiny island in the Mediterranean! Listen in to hear all of that and so much more on this episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW

  • How can you use an accent to your advantage?
  • Can confidence be taught in speaking?
  • How to always avoid being unprepared.
  • How to manage the transition from speaking for free to speaking for a fee.
  • The importance of avoiding an "informercial" talk.
  • Matthew's tips for being an excellent salesperson.
  • Why is it important to have a money-back guarantee?
  • How can you use urgency effectively?
  • And much, much more!

EPISODE RESOURCES

Apr 6, 2016

Welcome to today's edition of The Speaker Lab, thanks for joining in!

Episode 34 is about a topic one listener, Jeff, recently asked about. He wants to know how to balance comedy and content. How much comedy vs content do people look for from their keynote speaker?

An interesting question that you can hear the answer to on episode 34 of The Speaker Lab!

EPISODE RESOURCES

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