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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: February, 2018
Feb 27, 2018

Should you ever speak for free or accept a lower fee? Today my co-host Melanie Deziel and I are answering both of those questions for you.

We specifically talk about why money isn't the only reason to speak, and what the other benefits and non-monetary perks are which you can negotiate as a speaker.

We'll also cover how to build your business beyond the stage, speak to build your credibility and your visibility, and give examples of when we've both been willing to speak for a reduced fee or even for free.

Join us for those topics and more. And when you're done let us know if you like this co-host format on episode 174 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • How to know if the audience you're speaking to has the potential for spin-off business.
  • What is pay to play and why should you watch out for it?
  • How can you sell from the stage without being pushy?
  • What travel perks can you negotiate?
  • What should you do if an organization doesn't have a budget or cannot pay your fees?
  • A free tool to find out how much you should be charging.
  • How can you volunteer with your speaking talents?
  • When is speaking for exposure a good idea, and when is it not?
  • And so much more!

 

EPISODE RESOURCES

 

Feb 20, 2018

Inevitably you'll run into some issue before, during or right after you give a talk. Do you know how to prepare for when things go wrong as a speaker? Both my co-host and I do and that's what we're talking about on today's show.

Our co-host Melanie Deziel is back for her 3rd segment: the blooper reel. On episode 173 we talk about how to respond to any number of potential scenarios and pitfalls as a speaker.

You'll find out what to do if you are running late or having travel issues or if you are feeling sick. we'll discuss how to handle tech issues, if your time is cut short or if you have a difficult audience member.

Today we'll pull open up the curtain to share our best and worst stories, buckle up and join us because there's plenty to learn on episode 173 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • Why to avoid traveling the day of your speaking engagement.
  • How to think two steps ahead and always have a Plan B in place.
  • How do you know if you should go on stage when you're sick?
  • Why keeping the same routine is just as important on the road as it is at home.
  • What are the two technologies that never work for speakers, and how can you avoid using them?
  • Why shouldn't you apologize from stage?
  • What do you do if someone heckles you or shows off from the audience?
  • Should you call out the elephant in the room when you're speaking?
  • And so much more!

 

EPISODE RESOURCES

 

Feb 13, 2018

Once you've given your speech the next step often becomes how to get the most referrals and testimonials after you've given a speech. Today we're going to walk you through the best ways to do this.

On episode 172 of The Speaker Lab, I'm joined by my co-host Melanie Deziel again. In case you missed our introduction of Melanie last week she's a successful speaker who came over from the corporate world after discovering her love of public speaking.

Today she speaks and consults full-time and is also a coach for students in The Speaker Lab programs. As a former TSL alum she is the perfect person to help other budding speakers gain their chops.

On this edition of the show we're covering what to do after your speech, how to request feedback, how to ask for testimonials, referrals, videos, pictures and other marketing materials you can use to promote yourself. Join us for insights on all of these topics and more today on The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • What's the first thing you have to do after giving your speech?
  • What are the different ways to show appreciation after speaking?
  • In addition to your client contact, who else should you thank?
  • How do you ask for positive and negative feedback, and why should you get both?
  • When is the best time to ask for a testimonial?
  • What type of testimonial is most effective?
  • How do you get marketing assets like photos and videos of you speaking?
  • What are the two ways to ask for referrals from clients and from other speakers?
  • And so much more!

EPISODE RESOURCES

 

Feb 6, 2018

One of the common questions I get asked is what you need to know before signing a contract. To answer this question we are joined by Melanie Deziel today. But unlike our usual format Melanie isn't a guest today, she's our first co-host!

Melanie was a student who has gone through our training programs and has become one of our coaches. Before branching out on her own in the speaking world, Melanie worked in a corporate environment. She helped brands think more like journalists and tell better stories.

She shifted into speaking when she realized how much she enjoyed the speaking gigs she was doing to represent her team. She took a course with The Speaker Lab and for the last two years she's been speaking and consulting full-time.

To keep things interesting and extra fun, I invited Melanie to join me as a co-host for the next four weeks. Today we're talking about a common question we get at the speaker lab: what do I need to know before signing a contract? We'll dig into that answer today on this edition of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • The two reasons to ask potential clients about the length of your speech.
  • How to be the hero for your event organizer.
  • What can you ask to find out details about your audience?
  • Why does it matter to you and your contract who the other speakers are at the event?
  • What is the one question to ask so you know what success looks like to your client?
  • What is a rider and how can you use one for logistics like travel and technology?
  • Why should you find out specifics about the venue beforehand?
  • Why does dress code matter?
  • And so much more!

 

EPISODE RESOURCES

 

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