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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: January, 2021
Jan 26, 2021

How to focus and adapt as a speaker is one very important lesson everyone can learn, especially during a pandemic. Curt Steinhorst is an expert on focus and attention, and he's become adept at adapting thanks to the Covid-19 restrictions.

Curt speaks, writes and coaches on the science of attention. Specifically, he helps organizations and teams create a culture that fosters focus and attention. On today's The Speaker Lab, he tells us how he chose this area, he's pivoted and adjusted his speaking and other revenue streams during 2020, and what he plans to do in the near future.

You'll hear all of those topics and more on this edition of The Speaker Lab!

 

THE FINER DETAILS OF THIS SHOW:

  • How to balance what people are hiring for and what you want to talk about.
  • What kind of emotional prep can help you with the ups and downs of building a speaking business?
  • How can you utilize your past accomplishments as a foot in the door for speaking opportunities?
  • What did he do when 90% of his revenue disappeared in one week?
  • Why did he take an extra month off in the middle of the pandemic?
  • How does virtual speaking fit into his business now and going forward?
  • When did he hit his groove with speaking online?
  • How far in advance are people booking speakers right now?
  • And so much more!
EPISODE RESOURCES
Jan 19, 2021

A great way to land more speaking gigs is through event planners, and here to tell us how to work with event planners is Roy Cevallos.

Roy is an event planner and program manager for the Northwest Public Power Association. He works with a lot of speakers so we'll talk about what he looks for in new and existing speakers for his events, plus what things look like in this new, strange virtual world of speaking.

Join us to hear all of that and more on episode 325 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • How can you be persistent without being annoying?
  • Where does he find most of his new speakers?
  • Why it's important to tap into your own network, and how to do it effectively.
  • What is the biggest roadblock he's experienced with speakers?
  • Why finishing your speech on time is critical.
  • What is one thing you can do to make an event planner's job easier?
  • How can you continue to evolve and polish your presentation?
  • Are we going towards a hybrid of live and virtual events, even when the pandemic is over?
  • And so much more!
EPISODE RESOURCES
Jan 12, 2021

2020 was a year like no other so it's natural for speakers to wonder about the future of live events. And our guest for today's edition of The Speaker Lab is going to weigh in with his wisdom.

Brandon is the Vice-President of Premiere Speakers Bureau and, prior to the pandemic, his job was to ensure their yearly 2,000 live events were all going off as planned. March of 2020 changed all of that and on today's show he shares what this year has been like at his agency. He also gives us his views on the future of live events and whether or not this is a good time to get into the speaking industry.

Join us to hear the details on episode 324 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • Where has he found pockets of business during the pandemic?
  • What is the average difference in fees for virtual speaking versus live?
  • Is virtual a real option for the long term?
  • Why aren't keynotes working as well for virtual and what is?
  • Will virtual be a live add-on for the future?
  • How can you capitalize on virtual for more opportunities in the long-term?
  • What factors influence virtual speaking fees and how can you ensure you're on the upper end?
  • How soon does he think speaking events will be happening live again?
  • And so much more!
 
EPISODE RESOURCES
Jan 5, 2021

Speaking has changed because of COVID-19 and here to share about pivoting during a pandemic is our friend and yours Karen Harris of CMI Management.

Karen is a return guest, previously joining us on episode 210 of The Speaker Lab to share about speaking management. But today we're looking at how speaking has changed in light of the global pandemic, what the future holds and the differences between the speakers who are succeeding and those who aren't during this unprecedented time.

Join us to hear those details and more on the 323rd edition of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • How did they pivot hundreds of their events because of the pandemic?
  • What was a catalyst for stronger movement in the industry?
  • What are the big milestones that will make people more comfortable with in-person meetings?
  • Does she think virtual speaking is here to stay?
  • What are shifts speakers have made to be successful in this new environment?
  • Why it pays to diversify your offerings.
  • What areas are doing well right now and will continue to do so?
  • How can speakers make virtual as impactful as possible?
  • And so much more!
EPISODE RESOURCES
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