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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: November, 2021
Nov 30, 2021

John Jantsch ---- author, speaker, marketing extraordinaire, and he’s here for Episode 370 of The Speaker Lab Podcast!

John just released his seventh book, The Ultimate Marketing Engine. When it comes to finding expertise on how to use book writing to grow your speaking business, John’s the one to give it. For decades he’s leveraged opportunities that fueled one another and created a growing platform for coaching, consulting, networking, writing and speaking. During our conversation, we cover the process of bringing a book to life, what it can do for your speaking career, and how to know when it's time to start writing.

So. --- if you’re intimidated by the idea of taking on more, but intrigued by what it takes to capitalize on meaningful opportunities, then this episode is for you!

 

THE FINER DETAILS OF THIS SHOW:

  • Expectations for virtual gigs
  • Why every piece of your business should be connected
  • Evaluating opportunities
  • Why you should have just a few primary keynotes
  • How to build a business and a lifestyle
  • Pricing presentations and book sales
  • Using your book as a marketing tool
  • Self-publishing vs. traditional publishing
  • Understanding the problem you solve
  • And much more!
Nov 23, 2021

Sharing in the excitement of our student’s success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.

Carrie Kerskie has been speaking for over 15 years to consumer groups about identity theft and helping victims of fraud. Through a variety of opportunities, she uncovered a passion for helping people develop their cyber intelligence. With the need to shift her perspective and learn how to land speaking gigs, Carrie found The Speaker Lab and everything changed!

She shares about finding her niche, learning to build a pipeline, create meaningful content, and how to tap into the pain points of your audience. Join Maryalice and Carrie for an energetic and encouraging conversation on what it looks like to work through our TSL Elite program!

THE FINER DETAILS OF THIS SHOW:

  • What is a cyber IQ?
  • Living in a cyber security culture.
  • Creating perspective with a keynote.
  • How to develop a meaningful workshop.
  • Why we need to change our habits?
  • Coaching during the Elite TSL program.
  • Why finding your niche matters.
  • Working with event planners.
  • And much more!
Nov 16, 2021

He’s refreshingly funny, incredibly honest, and 100% awesome.

It wasn’t all fun and games when Mike Goodwin first took the stage, but through hard work, determination, and a gift for making others crack a smile, Mike has made a way for himself as a comedian and speaker.

During our conversation Mike shares how he got his start, what led him to comedy, and how he has found success in both! He shares how you can grow from your mistakes and what it looks like to pivot in the moment. He’s got a ton of experience and even more energy for the work he’s doing and the opportunity to help others learn from his journey. You’re going to love our conversation!

THE FINER DETAILS OF THIS SHOW:

  • Why your audience needs to smile.
  • Nature vs. Nurture as a speaker.
  • How to adjust to your audience.
  • How many “opportunities for laughter” does your speech need?
  • The art to using comedy in your speaking.
  • How do you know if you’re funny?
  • And much more!
Nov 9, 2021

There’s so much pressure in the speaking industry to land your big idea.

But how do you find it?

When do you know if it’s the right one?

What if it isn’t?

Jeff Goins brings tons of industry experience and “big idea expertise” to the table in this episode.

Jeff is demystifying the “idea formula” and unpacks why commitment to your craft, understanding your category of the industry, and getting your idea in front of an audience really matters.

He also explains why it’s important to show up and focus on making your idea more interesting rather than better. Jeff shares crucial steps needed in landing your big idea, and what to do once you have it.

No matter where you’re at in your speaking career, Jeff has a take-away that will leave you with a desire to build a big idea that will take your speaking career into the future!

THE FINER DETAILS OF THIS SHOW:

  • What does it mean to be 80% same and 20% different?
  • Three steps to landing your big idea – but it’s not a formula!
  • Why you must get your idea in front of an audience.
  • Does it matter what your peers are saying?
  • Why should get good at copying other people?
  • When is your big idea, good enough?
  • And much more!
Nov 2, 2021

With over three decades of industry experience, Jane Atkinson of Speaker Launcher is a colleague and friend of our program. We’re so grateful she agreed to join us as a repeat podcast guest to dive into creating contracts!

When it comes to navigating the ins and outs of speaking contracts, the process can be overwhelming. Jane breaks down the must-haves, opportunities to be creative, and where we can go the extra mile for our clients. We also discuss the uncertainties in the business and how to build-in opportunities to add value and keep gigs on the calendar despite challenging times!

THE FINER DETAILS OF THIS SHOW:

  • The good news - for the speaking industry!
  • Is virtual here to stay?
  • How to create opportunity and build relationships
  • What are the basic elements of a speaking contract?
  • How to navigate travel (literally and contractually)!
  • Substitute or refund?
  • How to accept payment
  • The value of being proactive vs. reactive
  • And much more!
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