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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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All Episodes
Archives
Now displaying: September, 2021
Sep 28, 2021

It’s a privilege to work alongside a leadership team at The Speaker Lab who embodies our commitment to provide top-notch support, resources, and coaching to our students. For Episode 361 of The Speaker Lab Podcast, I asked our Director of Sales, Sam Hill, to unpack the parallels of his role and expertise with that of speakers ready to take their business to the next level.

Sam has walked alongside TSL through significant growth as we adjust and innovate to meet the needs of our clients. His commitment to people, process, and product has allowed him to equip an enrollment team that continues to bring their best. With a passion for helping students find their breakthrough moment and build their business, Sam is here to share the inside scoop on how to find success in sales and marketing, and how it can change the course of your business.

THE FINER DETAILS OF THIS SHOW:

  • Why is it important to focus on process rather than pizazz?
  • What it means to have conversations that matter.
  • How are we evolving to meet market needs at TSL?
  • Why sales should not be intimidating.
  • What is the role of your mental mindset to be successful in sales?
  • What are value assets and why are they important?
  • Why it’s important to take action…now!
  • And much more!
Sep 21, 2021

Have you ever wondered who is behind the scenes at The Speaker Lab? Episode 360 is one of a kind as I’ve invited our entire leadership team to join me on The Speaker Lab Podcast. Join us for the inside scoop on what it’s like to be part of the team at TSL and why we are so committed to making TSL the very best place to work.

I’m sitting down with Sam Hill (Director of Sales/Enrollment), KC Procter, (Director of Operations), Chris Seo (Director of Marketing), and Maryalice Goldsmith (Director of Student Success) so they can share how we work together to create a winning product and experience for our students.

THE FINER DETAILS OF THIS SHOW:

  • How do we ensure TSL is one of the best places to work?
  • How do we balance growth and caring for our team?
  • What does it look like to preserve organizational culture?
  • Is it possible to stay connected as a virtual company?
  • What is an OKR and how do we utilize this methodology?
  • Our favorite tools that assist our day-to-day
  • Why you should consider joining the TSL team
  • And much, much more!
Sep 14, 2021

On Episode 359 of The Speaker Lab Podcast, I’m sitting down with my good friend Shawn Hanks, leader of the Premiere Speakers Bureau.

The last 18-months have been anything but predictable for all of us.  We have been provided unique challenges and opportunities in the speaking business. Some of you might be wondering, are we past the impact of the pandemic? Will the industry come back? How can I best prepare for the unknown?

Shawn reflects on this time of refinement for speakers and how to fill the gaps to continue moving forward. He’s also sharing his insights on the current state of the industry, what’s to come, and how you can thrive amidst the unknown. Listen in for all of the details on this episode of The Speaker Lab Podcast!

THE FINER DETAILS OF THIS SHOW:

  • Identifying the biggest trends in scheduling in-person vs. virtual events.
  • How sector, region, and municipalities are playing a role in bringing back live events.
  • What topics and needs are event planners looking for speakers to address?
  • Is it possible to be a full-time virtual speaker?
  • How to connect and support event planners amidst constant change.
  • Why your content matters most.
  • How to write a contract with in-person and virtual components.
  • Why it’s important to turn your speaking into a business.
  • And much, much more!
Sep 7, 2021

Tamsen Webster is the author of Find Your Red Thread and she's also a sought-after keynote speaker and business strategist.

On today's episode, we talk about what it means to find your red thread, and how to build a successful speaking career around it.

Please join us for this informative and engaging conversation on the 358th edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • What is the red thread?
  • Where do you start to find your own red thread?
  • How do you know when you've found your throughline?
  • Why you must find your specific audience for your message.
  • How do you know if a red thread is viable or not?
  • What are the best strategies for testing your ideas?
  • What are the four qualities of a successful red thread?
  • And so much more!
Sep 2, 2021

Have you ever thought of YouTube as more than a place to host your videos? What if you could find out how to use YouTube to grow your speaking business? The man to tell us how is none other than my friend Thomas Frank.

Thomas went through our Booked and Paid to Speak trainings a few years ago. I met him when he was in college; I spoke at his school. We stayed in touch and he's become extremely successful, especially with his YouTube channel.

On today's show, we talk about his origins, how you can use YouTube to build your audience and find and book potential speaking gigs, and best practices for YouTube videos to generate more interest and views. Join us for Thomas' insights on those subjects and much more on this episode of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:   

  • What is his strategy when he goes to a conference?
  • How does he use his platform to build relationships?
  • What other income streams has he built aside from speaking?
  • How Fizzle and Pat Flynn influenced his platforms and business growth.
  • What is the second biggest search engine after Google?
  • Is it best to position yourself as a topic expert or a speaker?
  • What are the 3 factors to succeeding on YouTube?
  • What can flags teach us about using YouTube effectively?
  • And so much more!
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