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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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All Episodes
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Now displaying: December, 2021
Dec 28, 2021

You’ve done the heavy lifting, you’ve put in the sweat equity, and as a result, you have a thriving, growing business. And now you need help! So what’s next?

Erick Rheam joined us for Episode 374 to explain three things you must consider when you decide to build out a team. We’ll talk in detail about mapping out your organization, creating margin so you can focus on areas you need to focus on, and even how to interact with vendors.

Erick has so much insight to share because he’s worked through each of these challenges personally. He’s sharing his experience, and together we’ll highlight what has helped set us up for success along the path of growing as speakers and entrepreneurs.

If you’re wondering when it’s time to take the plunge and call in some backup, then this episode is for you!

THE FINER DETAILS OF THIS SHOW:

  • What it means to manage your assets
  • When to fire yourself and make a new hire
  • Making project-based hires
  • Setting clear expectations
  • Employee compensation
  • Why the structure will continue to evolve
  • Analyzing fixed costs and ROI
  • How to find people to hire
  • And so much more!
Dec 21, 2021

Sharing in the excitement of our students' success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.

Dana Knowles joined The Speaker Lab in April 2021. Her enthusiasm and motivation are unmatched, and she quickly engaged with our coaches and the Elite program. She’s always loved speaking and realizing she might be able to get paid to speak was a game changer. Passionate about sharing her extraordinary story with audiences, Dana shares more about her product that went to market and how that helped launch her speaking career. She also reveals the importance of accountability, networking, and goal setting as she continues to grow her speaking business.

Dana has overcome, conquered, and continues to strive for excellence. Her conversation with Maryalice will make you feel “not so alone” in the trenches of stepping out in confidence to grow your speaking business!

THE FINER DETAILS OF THIS SHOW:

  • Why coaching and learning from experience matters
  • Finding the right time to jump all-in
  • Why you can’t afford to make excuses
  • Taking the leap to make the financial and emotional investment
  • What to do if you’re successful
  • What it means to be a procrastinate-achiever
  • Reinventing yourself
  • And much more!
Dec 14, 2021

Dorie Clark is the real deal. She’s intentional, professional, experienced, sincere, and she’s passionate about educating others to take action with the future in mind.

Having just released her most recent book, The Long Game, Dorie joined The Speaker Lab Podcast to look at what you need to be doing today to build a successful (and sustainable!) tomorrow.

In this episode we cover everything from diversified income streams to finding the patience and persistence to give opportunities a chance to gain traction.

She’s also giving insight into building meaningful relationships and leveraging archival research to determine what business strategies have led to success for others and could work for you too.

THE FINER DETAILS OF THIS SHOW:

  • Pre-pandemic vs. post-pandemic speaking engagements
  • What it looks like to provide a premium in-person experience
  • Why it matters to have diversified streams of revenue
  • How to build meaningful relationships
  • Why being a speaker is a long-term game
  • Researching what works
  • Why the “science of it” matters
  • And much more!
Dec 7, 2021

We have to start somewhere right? And we've all been there, trying to build a business, cash is tight, and we need to make ends meet.

Erick Rheam, a great friend of TSL, has found incredible success in recent years as his speaking career has taken off. He's about to release his sixth book and year after year he's breaking his own income records. So, how is he doing it?

Erick joined us for a deep dive into cash flow management. We're talking about four must-haves when it comes to building a sustainable business with a solid financial foundation.

There's no claim here to financial expertise, but you'll see from our conversation that there is a ton of life experience and business success to learn from as you grow your own speaking career!

THE FINER DETAILS OF THIS SHOW:

  • The cyclical nature of a speaking career
  • Why you need to treat your speaking career like a real business
  • What are money buckets and why do they matter?
  • What it means to "run lean"
  • Why you need a cushion of cash
  • Determining an ROI
  • Evaluating recurring expenses
  • And much more!
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