The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
RSS Feed
The Speaker Lab






All Episodes
Now displaying: 2017
Dec 26, 2017

Do you know why and how to diversify your revenue streams? Our guest for today does and she's here to tell all. Dorie Clark is a marketing strategy consultant, executive coach, author and professional speaker who has 8 different revenue streams!

Today she shares how she evolved her business to include speaking and diversified to have 8 different revenue streams. We also touch on how she's built those revenue streams over time, how she's positioned them to all feed into each other and how you as a speaker can find and create other revenue streams to add to your business.

Whether you are just starting out or are a long-time veteran of the speaking world, you'll learn something new to enhance your speaking career in episode 165 of The Speaker Lab with Dorie Clark.


  • What is Clark's Law of Professional Speaking?
  • Why and how to raise your profile to help your keynote speaking career.
  • The three key components to being seen as an authority and recognized expert.
  • What type of content is most valuable for speakers who want to raise their marketability?
  • What is one of the most powerful forces in networking?
  • How does she manage 8 revenue streams, and how long did it take her to develop them all?
  • Which revenue streams should you add and when should you add them?
  • Why speaking is tied to the economy, and how to ensure your bottom line is not.
  • And so much more!




Dec 19, 2017

If you were creating your greatest competitive advantage what would it be? Our guest for today has discovered his and he's here to share what it is and how he found it.

Vinh Giang is an international speaker and magician who is known for his ability to educate, entertain and enlighten his audiences. He joins me on this episode of The Speaker Lab to talk about the tireless dedication and work ethic needed to catapult him to such a high level of success.

He also explains how his TEDx talk changed the trajectory of his career and how he leveraged it to grow and expand his business. We wrap up with how he uses magic in his presentations without being labeled as a magician and discuss why his demo video is so critical to his success.

You'll hear all of that and more when you join us on episode 164 of The Speaker Lab with Vinh Giang.


  • What is his greatest competitive advantage?
  • What is the other language we all must learn to speak?
  • How many years did he do gigs for free?
  • Why he continues to invest in professional feedback on his speeches.
  • How many books did he read about speaking when he first started?
  • Why did he spend a year on his TEDx talk before giving it?
  • How did he go from speaking for free to being paid $12,000 per gig?
  • Why you have to be willing to create something no one will stand in line for.
  • And so much more!




Dec 12, 2017

The key to repeat business and staying booked solid is learning how to stay top of mind with potential clients. And one man who knows exactly how to do this is Brandon Edmonson of Premiere Speakers Bureau.

Brandon is an agent with the bureau and in his role he books hundreds of gigs each year. He's gained a lot of insight in the process, all of which he shares today.

On this episode of The Speaker Lab, we talk about how he finds and books engagements, how he stays top of mind with his potential clients as well as what common topics associations and companies are booking for and how you can position your material on those topics.

We wrap up with a chat about what it's like working with celebrities, including a really great story of working with a late night talk show host! This is a fun and informative session with Brandon you won't want to miss so listen in to episode 163 of The Speaker Lab now.


  • Why you need to have 3 actionable items for your audience.
  • What is the #1 marketing asset all speakers need to have?
  • How do you narrow down a broad topic to pursue a specific market?
  • What will always be a requested topic for speakers?
  • What do the bureaus do during "dead" months?
  • How does he balance staying top of mind without being a bother?
  • Why you should create a documentary-style video as part of your marketing effort.
  • How important are your website and your one sheet?
  • And so much more!




Dec 5, 2017

If you want to know how to land 100 speaking gigs a year, or even a fraction of that number, you will love today's guest!  

Ty Bennett first found his passion for speaking and training when he and his brother built a $25 million a year direct sales business together. As part of growing that business, he did a lot of speaking and training for their sales teams.

In 2010, he decided to make speaking his top priority after he published his first book. He sold his half of the business to his brother and focused solely on speaking and writing. Currently, he gives about 100 keynote speeches a year for corporations and associations.

Today he joins us to share sound advice for speakers of every level, including the two most important aspects of ability, how to build a platform when starting from nothing and what his marketing efforts look like. Whether you're an up-and-coming speaker or established veteran you're going to learn so much from this episode 162 of The Speaker Lab with Ty Bennett!  


  • Why are his keynotes based on three of his books?
  • Where does he primarily spend his outbound marketing time, and why?
  • What are the three things every speaker needs, according to Ty?
  • The one honest question you have to answer to be hired as a speaker.
  • What is the true test of your ability as a speaker?
  • These are two areas all speakers can improve on - what are they?
  • What technique has a unique ability to connect you with an audience?
  • Why does Ty study comedians so much?
  • And so much more!




Nov 28, 2017

Learn how you can make money speaking to non-profits and why you shouldn't listen to all the myths you hear in the industry.

Is it really true that non-profits don't have funds to pay for speakers? Or is it just a matter of finding out how to make money speaking to non-profits?

Our guest today, Connie Albers, says it is the latter. Today she is debunking the myth that non-profits have no money for speakers, and sharing how to find the ones that do!

Connie has been in the speaking world for many years, as both a speaker and as an event organizer. We'll talk about the lessons she's learned while working with everyone from Disney to churches.

She will also explain the opportunities available for speakers wanting to reach the non-profit and faith-based markets. You're going to hear all of that and more on episode 161 of The Speaker Lab!  


  • Why should you go to your local Chamber of Commerce events?
  • How to follow up after you attend those Chamber of Commerce events.
  • Why does she customize every pitch she makes?
  • The reason to take pictures with people you meet - and it's not for social media!
  • How do you know which types of non-profits have money, and which don't?
  • Why is your media kit vital to showing you are worth your asking fee?
  • How do you prove your worth if you're fairly new to speaking?
  • What are steps to take if you are interested in speaking to the faith-based market?
  • And so much more!



Nov 21, 2017

Do you know what the best of the best do differently? There are universal principles, and our guest today will tell you what they are on this episode of The Speaker Lab.

Alan Stein, Jr.'s career began as a performance coach working with youth and high school programs. The two schools he started with are part of Nike's elite programs. That work led to gigs with Nike and USA Basketball, which then opened more doors to the best coaches and players of the NBA.

It was at that elite level that Alan learned what the best of the best do differently. He took that knowledge and began sharing it as a speaker, first in the basketball industry and then in the corporate world where he is today.

On this episode of The Speaker Lab, we talk about how he made a name for himself in the basketball world and then transitioned into speaking for the corporate industry. He shares the process he uses to find and book gigs, and why much of his success has come from work nobody sees. He finishes with a great story about being part of a workout with Kobe Bryant, and the lessons Alan learned just by watching him.

Whether or not you're a basketball fan there is plenty for you to uncover when you join us on episode 160 of The Speaker Lab!


  • What is the key to being successful as a speaker, according to Alan?
  • What are the two sides of any speech?
  • Who are the coaches he has worked with, and why does he believe in coaching?
  • What is purposeful practice and why do you need it?
  • How do you know if your content works and what should you do if it doesn't?
  • How to combine serving others with self-promotion.
  • The advice from Louis CK he follows, and why you should too.
  • How many years does it take to "make it" in the speaking circuit?
  • And so much more!




Nov 14, 2017

Learn how to book more speaking gigs when you're able to connect, follow-up, and build authentic relationships with event planners. It's one of the most important things you can do for your career and will help you make the transition from hobby speaker with intermittent gigs to a professional speaker with a full schedule of paid speaking engagements.

Today on The Speaker Lab Podcast, Lindsey Castleman is here to share her experience planning big events for everyone from Lifeway to Dave Ramsey. She demystifies the event planner's decision process when she explains what she is looking for from a speaker's online presence and why you need a clear topic with specific outcomes.

Get ready to dial it in and be fully present for today's awesome conversation on episode 159 of The Speaker Lab.  


  • Why both inspiration and application are equally important to the audience.
  • Why Lindsey took a chance on a speaker who had never been on stage before?
  • Is it easier to choose someone who speaks on a specific niche versus a generalist?
  • What does she look for on a highlight reel?
  • Are followers and fans on social media important to her evaluation process?
  • How best to get on an event planner's radar - without being annoying.
  • What are servant leaders and why does she prefer to work with them?
  • Is it better to be okay on stage and easy to work with, or amazing on stage and difficult offstage?
  • And so much more!




Nov 7, 2017

Do you know how to avoid common mistakes when selling yourself - the kind most speakers make even if they are seasoned pros? Today's guest does, and he tells all on episode 158 of The Speaker Lab.

Phil Jones is now a keynote speaker and seminar leader who has delivered over 2,000 paid presentations in 56 countries on 5 continents. He also has 18 revenue streams in his speaking business. He does about 90 in-person events, 25 are traditional keynote engagements while the others are split up among his seminars and independent work with sales teams.

On this show he shares his journey of building those 18 revenue streams, transitioning from a workshop leader to a keynote speaker, along with the most common mistakes speakers make when selling themselves to potential clients. We wrap up with a three-stage formula to get just about anyone to do just about anything! Tune in to hear that plus a few role-playing conversations on episode 158 of The Speaker Lab!  


  • What do you need to build a sustainable business, according to Phil?
  • What can cupcakes teach you about how to build your business?
  • Why can't you build more than one thing at a time?
  • What is the stupidest question any speaker can ask?
  • The two questions you must answer to have success in any industry.
  • Why should you be the one to call potential clients?
  • Will you be limiting yourself if you narrow your audience?
  • How to create a reason big enough for your client to agree to your fees.
  • And so much more!




Oct 31, 2017

Do you know how to overcome Impostor Syndrome, that voice inside that doubts you? It's that voice that says you don't belong on stage, you aren't good enough, etc. Nearly everyone has that voice, but there are ways to conquer it and our guest today shares some of them.

Laura Gassner Otting is relatively new to speaking, but she has 25+ years of CEO and entrepreneurial experience that she draws from on stage.

She is also an executive coach, a writer, and a consultant. Her work stems from her belief in Martin Luther King Jr.'s philosophy that we all have the ability to be great because we all can serve.

Today we focus on how she differentiates herself from other speakers in her niche, why she's added live coaching to her talks, and why it's okay to be an introverted speaker.

You'll also hear how she joined former President Clinton's presidential campaign, and how she mentally prepares for her speaking gigs.

Be sure to join us for that and more on episode 157 of The Speaker Lab!


  • How running the Boston Marathon led to a TEDx talk for her son.
  • What is the myth of self-importance?
  • What is the loudest sound on Earth?
  • What advice did Scott Stratten give to her about speaking?
  • What's the difference between price and value?
  • Does your audience want you to succeed?
  • How to establish common ground with your audience.
  • Why you should surround yourself with smart people.
  • And so much more!



Oct 24, 2017

Ever wonder how to know if you're worth charging higher speaking fees - and be confident when you quote your fee? Our guest for this episode does, and he spills all the beans on episode 156!

Ian Altman is a sales expert and the go-to authority on integrity-based selling. He's also a sought-after keynote speaker who now earns $20k for his speeches. Today we're talking about how he rose to that level of speaking fees, how to determine your correct audience and why it's important to be sure you're speaking to the right people.

We also talk about how to sell yourself as a speaker and be confident when quoting your fees. He has so much wisdom to share on today's show, be sure to join us on episode 156 of The Speaker Lab!


  • Why it's important to be a subject matter expert who speaks, rather than a speaker.
  • Why he never holds back his best content.
  • How do you know if you are speaking to the right people?
  • Does the size of your audience matter?
  • Why you must know the symptoms or problems you solve for your audience.
  • What are the two trigger points for selling yourself as a speaker?
  • Why you can never charge a penny more than you think you are worth.
  • Is there a lot of opportunity for speakers charging under $5k?
  • And so much more!



Oct 17, 2017

Do you know how to bring humor into your speeches, and do it a way that amuses your audience but still conveys your message? Our guest for episode 155 does, and he tells all today.

On today's show, Patrick Henry and I talk about how to use humor in your speeches, build relationships with other speakers, and why it's important.

Patrick Henry is an author, songwriter, and performance keynote speaker who partners with meeting planners to make meetings memorable.

As a former Nashville songwriter and humorist on the SiriusXM Radio Family Comedy Channels, Patrick brings a unique blend of humor, music, and message to his audiences to create an event that is full of energy and actionable ideas.

His Book The Pancake Principle: seventeen sticky ways to make your customers flip for you was released in 2013 and he will soon be featured on a comedy album alongside Jeff Foxworthy, Steve Martin, Larry the Cable Guy, and Jeanne Robertson.

One of Patrick’s audience members best described him as “what happens when, keynotes, comedy, and concerts collide.”

Patrick also tells the story of why he thought his first speaking gig as a performance! It's a fun tale you'll want to hear on episode 155 of The Speaker Lab.


  • Where are the best speakers born? Hint: There are only two.
  • When does Patrick advocate speaking for free?
  • Why you should give 100 speeches before you start charging.
  • How many new bookings should you get from giving one good speech?
  • Two reasons why you aren't getting as many gigs as you'd like.
  • Why bureaus should only be a slice of your speaking pie.
  • How to start networking with other speakers.
  • What's the best way to form your own mastermind group?
  • How can you get your foot in the door with a speaking bureau?
  • And so much more!



Oct 10, 2017

Would you like to make a living speaking in the education market? Does the idea of helping educators light you up? If you said yes then you will love our guest on today's episode of The Speaker Lab!

Ryan Giffen is a booking agent in the education and the university industries. He has booked speakers for several thousand events in his time with Premiere Speakers Bureau.

Today we talk through common events speakers are hired for in the K-12 and university industries,  how to determine who the decision makers are, and why the idea that schools and universities don't have money for speakers is a myth.

If you want to speak to students, universities and colleges, then tune in to episode 154 of The Speaker Lab!  


  • Do you have to have formal teaching training to speak in the education world?
  • What is the difference between life dollars and profit dollars?
  • Why speaking to the education world requires a different mindset than other industries.
  • What are the most common speaking opportunities in the university space?
  • How do you know if you are talking to the wrong person at a school or organization?
  • Why offering more than just a talk for teachers is the greatest idea possible.
  • Who are the three groups of people in the K-12 education world and why do they matter?
  • What is the range of fees speakers can expect from school districts and from universities?
  • How volunteering and long-term relationships can be important to your success in this market.
  • And so much more!




Oct 3, 2017

Do you know how to share your story to connect with your audience in a way that conveys your message while still helping them? Do you fully understand how your unique story can skyrocket your speaking career? The man to answer those questions is here today, Mr. Nick Morgan.

Nick is an acclaimed international, keynote speaker and a best-selling author. He also coaches other speakers and executives on how to communicate more effectively.

Today we cover how most speakers drop the ball in their presentation and delivery, and three mistakes speakers make at the beginning of their speech. We also dig into why the beginning of your speech is valuable real estate, and the power of telling your own story as a speaker on episode 153 of The Speaker Lab.


  • How did Nick become the speechwriter for the governor of Virginia?
  • Who is responsible for the message of any speech: the audience or the speaker?
  • What are the three classic mistakes speakers make to lose their audience's attention?
  • What should you be doing in the first minutes of your speech?
  • Why you have to "kill your babies" to become a better speaker.
  • Why narrowing your focus is actually a way to increase your reach.
  • How to balance sharing your story while still making your speech about your audience.
  • Where should you focus if you are in the early stages of your business?
  • Why there has been a big increase in public speakers, and how that can benefit you.
  • And so much more!




Sep 26, 2017

Are you struggling to speak on the topic of your choice? It is one of the most frequent questions I am asked so today's show is going to answer that question.

In this edition of The Speaker Lab, we are giving you access to a bonus Q&A call from our Booked and Paid to Speak group, something we have never done before today.

The conversation you are about to hear is a behind-the-scenes look at the process to help one woman narrow down the who, what, where and how of her speaking career. This is not like any other show we've released, but I am sharing it because I think you'll get SO much out of it. As you listen to episode 152 of The Speaker Lab, I'd recommend you ask yourself how these questions apply to you and your speaking career.


  • How do you research a potential niche to find out if it is financially viable?
  • How to balance what you want to speak about with who is actually hiring for that topic.
  • What is the Trojan Horse method, and how do you use it?
  • Should you hyperfocus on one niche topic, and if so, for how long?
  • Do credentials matter?
  • How to turn your speaking topic into a tangible problem you solve for others.
  • What do you do after you find your speaking niche?
  • What to do if your audience and the people who will book you are two different groups.
  • How to use email to stay top of mind with your audience.
  • And so much more!




Sep 19, 2017

Do you know how to be a great speaker to work with, or if you already are? Today you'll find out directly from an expert!

Chris Mefford is a speaker and a former executive in charge of events for Dave Ramsey. In that role, Chris oversaw all of their events - about 80 a year.

Along the way, he learned a lot about what makes a speaker great to work with and what doesn't, why he and his team hired certain speakers over others and why some speakers became repeat guests and not others.

He shares insights on those topics and more on episode 151 of The Speaker Lab.


  • What were the two ways speakers got on Chris' radar?
  • What NOT to lead with when connecting with potential clients.
  • What does easy to work with actually means, and why it's important.
  • Can you communicate too much with event staff?
  • What is the one thing Chris believes makes great speakers?
  • What's the best way to present a speaking idea when pitching a potential client?
  • The most effective approach to connecting with an event planner, according to Chris.
  • Why you should keep your email to 125 words, or less.
  • Two suggestions to ensure you are serving your clients before, during and after the event.
  • And so much more!




Sep 12, 2017

Do you struggle to work full-time and build momentum as a speaker? Does it seem like an impossible feat to grow your speaking business while juggling your full-time job, your family and your other obligations?

Our guest does all of that and today he shares his secrets! Erick Rheam is making his second appearance as a guest on The Speaker Lab Podcast.

Today he shares how he went from 20 gigs last year to 53 this year, all while working full-time and being an active, involved father and husband. He gives the specific steps he takes to get at least two referrals for every speaking gig he does, why being easy to work with is so important and how you can generate momentum like him.

Get ready for all of that and more on episode 150 of The Speaker Lab.


  • How Erick has gone from 20 gigs one year to 53 gigs the next.
  • What worked for him to find gigs earlier in his career
  • Why was speaking for free helpful for him?
  • Should you take any and all opportunities to speak?
  • The specifics of what made him an "easy speaker" and why it has led to consistent referrals.
  • What is his 70/30 rule?
  • Why you need to give people an action item.
  • How and when to make a tasteful ask for referrals in your presentation.
  • Should you do an exit interview and if so, what should it include?
  • And so much more!




Sep 5, 2017

Today on The Speaker Lab Podcast, I have Josh Steimle Entrepreneur and International Speakers, here to talk about how he manages his time while owning an international marketing agency and speaking around the world.

Josh Steimle has locations in China, the U.S., and the U.K. Finding the time and resources to land more speaking gigs while being a full-time entrepreneur is a real struggle.

Maybe you work a full-time corporate job and you're struggling to book paid gigs.

If so, you are not alone.

Today, Josh generously shares his quandaries and I help him find solutions.


  • How Josh manages an international team with three office locations
  • When it's worth his time to speak for free
  • What obstacles that stop him from speaking more, and what he can do about them
  • Why you should know the lifetime value of a client
  • What activities can you outsource in pursuit of new speaking opportunities
  • If it is ever okay to have someone else write your pitch emails
  • The importance of having systems for creating and securing new speaking leads
  • At what point in the pitch process should you be "the closer"
  • An example of what to "hand off" once the gig is booked, and how to do so properly.
  • And so much more!




Aug 29, 2017

Do you want to hire a virtual assistant (VA), but don't know where to start? Or have you been disappointed when you tried to get further in your speaking career with virtual support? In either scenario, Trivinia Barber is here to help on episode 148 of The Speaker Lab.

Trivinia is the founder of Priority VA, a virtual staffing company that matches high-level entrepreneurs with talented virtual support. Prior to starting her firm, she worked as a VA for entrepreneurs like Michael Hyatt and Amy Porterfield. Soon her demand grew and her availability shrunk - so she built a company of talented people like her. Four and a half years later she has a staff of 83 VAs!

Today we'll talk about how to utilize virtual staff to help grow your speaking career, the pitfalls to watch out for when hiring, some simple steps to take to ensure you find a good match and why you can start delegating to a VA with just one or two small tasks. Trivinia is a wealth of knowledge so be sure to tune into this edition of The Speaker Lab.


  • How to know if you're ready for virtual support?
  • Why you need help if you plan to get farther than you are right now.
  • What are the primary reasons entrepreneurs don't hire someone?
  • Where to start if you struggle to give up control in your business.
  • One exercise to find tasks you can and should outsource.
  • Why you should outsource for outcomes and NOT tasks.
  • What are common things a VA can do for you in your speaking business?
  • When do you need a domestic VA versus an overseas VA?
  • The three Es to build a long-term lasting relationship when you find a great VA.
  • And so much more!




Aug 22, 2017

Learn how to scale your business, pitch and validate your ideas without losing time or money getting to the next level. Fast-track your success now.

Jill Christensen, Human Resources professional, and repeat guest on The Speaker Lab podcast, helps senior executives re-engage their workforce.

She had so many great insights during our first chat that we ran out of time. Today, we expand on more ways to scale and grow your business, how to create and validate your ideas before investing time, money and effort.

There's a lot to unpack so be sure to leave a comment or send me a tweet about the one thing you learned and will apply in your business today.


  • How to choose a business partner.
  • The different ways to pitch your product depending on who the audience is.
  • How to choose a business partner.
  • When are webinars a great medium for a course?
  • How selling a course can position you as an expert and spokesperson.
  • The pros and cons of working with affiliates.
  • How to validate your idea before investing tons of time and money.
  • How to create what your audience needs to ensure they will buy from you.
  • How to target people through Facebook advertising?
  • And so much more!




Aug 15, 2017

If you're struggling to gain traction or just get started speaking today's guest is here to help.

Dr. Sue Ettinger is a veterinarian who joined one of our programs about a year ago because she wanted to book more speaking gigs. She has been rocking it ever since!

Today we talk about how she finds gigs, why she's still nervous to quote fees, and how The Speaker Lab podcast and our program, Booked and Paid to Speak, have both helped her.  We wrap up the show with a valuable teaching/coaching lesson about how to build and expand her brand, it's useful information that will also apply to you.

You're going to get a lot out of today so get ready to take some notes and then join us on episode 146 of The Speaker Lab.


  • Why did Dr. Sue become interested in pursuing public speaking?
  • What is her long-term goal with speaking?
  • How is she landing gigs so consistently?
  • How speaking gave her and her family the trip of a lifetime.
  • How to begin with the end in mind.
  • How to communicate when your audience is two distinct markets.
  • Why growing your speaking business really is a marathon, and not a sprint.
  • Is it really all about your talks?
  • And so much more!



Aug 8, 2017

Whether you are a newcomer or a veteran listener, I'm glad you are here! Thanks for joining us on episode 145 of The Speaker Lab. Today we have THE go-to expert for memberships, Mr. Mike Morrison of The Membership Guys.

As you might imagine, we'll be talking about memberships! We dive into what they are, why they matter and why you as a speaker should pay attention to them. We also cover what memberships should look like, and what tools and tricks of the trade to use when building membership communities and content for those communities.

You're going to like what we have to say today so get ready and join me and Mike Morrison on this edition of The Speaker Lab.


  • Are Amazon Prime Video and Netflix examples of membership sites?
  • What are the pros and cons of having a membership site?
  • Do some topics and industries lend themselves better to memberships?
  • Why it's not a "set it and forget it" business model.
  • Why you don't have to have the "most stuff" to provide a valuable membership site.
  • Can you deliver value just by participating in your community?
  • How can you validate your membership idea?
  • The early mistakes most people make and how you can avoid them.
  • And so much more!




Aug 1, 2017

Can you imagine how you'd feel if your first speaking gig was in front of 6,000 people, and Dr. Phil was speaking at the same event? You'll hear how today's guest on The Speaker Lab felt because that's exactly what happened the first time he took the stage as a speaker!

Mitch Joel is an international speaker, author and CEO who works with major companies like Wal-Mart, Google and Starbucks. He joins us for this show to walk us through his early career days, including whether or not he rocked his first gig or he bombed. We also discuss his recommendations for becoming a premiere speaker who charges $10k, $20k or more.

And we wrap up with the three different types of speakers, examples of each and which one you should be if you are a beginning speaker. Tune in for that and so much more on episode 144 of The Speaker Lab.


  • What is your content center of excellence, and how do you find it?
  • Who are examples of great speakers who have gone from $5k speaking fees up to $50k?
  • What is an SME and how can you be one?
  • What three criteria must you meet to be considered someone with a "significant platform"?
  • How do you know if you are killing it or not as a speaker on stage?
  • Why being memorable is better than being funny.
  • Do you have to have a large social media following to charge $15k or more as a speaker?
  • What is the Louis CK model of public speaking?
  • And so much more!



Jul 25, 2017

If you like to record video content but you know your audience is on Facebook, what should you do? Here to answer that question, and so much more about content creation for speakers is our very own Maggie Rowe!

Maggie is a friend of mine and is also a member of the support team at The Speaker Lab. Behind the scenes she's been helping us create our content, including our blog posts, emails and other projects. She's an expert at writing for speakers, and content creation in general.

On this edition of The Speaker Lab Maggie will be sharing how to write your speaking bio, how to create the most impactful titles for your speeches and descriptions as well as how to choose which platform to connect with your audience and why you should meet them wherever they are online. Join us to hear all of those great nuggets from Maggie today on The Speaker Lab!


  • Which aspects of your bio are most important?
  • What is the cardinal sin most people commit?
  • What communicates credibility to a potential decision-maker?
  • What are the three aspects necessary for an engaging talk title?
  • What should be included in your talk description?
  • How important is it to get feedback from your actual target market?
  • What is best: to be on a platform you like or a platform your audience uses?
  • How often should you communicate with your audience?
  • And so much more!



Jul 18, 2017

If negotiating your fees has ever been difficult for you our guest will solve that problem today! Liz Saunders is an expert on booking speaking gigs, including how and when to negotiate your fees.

On episode 142 of The Speaker Lab, Liz shares her background as an event coordinator and road manager, and how she created The Tivich Group, an independent booking agency for speakers. She even walks us through a typical sales call for one of her clients, including the all-important fee discussion.

Liz also explains how and when to build your fees around your clients' priorities, and how to know when to lower your fees without shooting yourself in the proverbial foot. Whether you've been booking your own speaking gigs for decades or you're just starting out, Liz's information will be valuable and eye-opening. Join us to hear it all on today's edition of The Speaker Lab.


  • Should you do your own bookings when you're starting out?
  • What are the pricing clues to listen for in a conversation with a potential client?
  • How to transition to talking about your fees.
  • What is the most awkward part of the conversation with a potential client?
  • How to keep your pricing from being seen as arbitrary.
  • Why to shut up after naming your fee!
  • What's the one step that has led to many bookings for my business?
  • What does her follow up process consist of?
  • And so much more!



Jul 11, 2017

If you've ever worried that narrowing your audience and your target market will hurt your speaking business, you'll want to listen to today's guest. Jill Christensen has grown her speaking business by leaps and bounds simply by focusing on one type of audience.

On today's edition of The Speaker Lab, Jill shares how being a member of Booked And Paid To Speak has helped her narrow her target market, why doing so has been tremendously successful for her and her advice for creating that same level of success.

We also talk about why some speakers don't get traction, the importance of hard work and what to do if you find yourself stuck. Check out that and much more on episode 141 of The Speaker Lab with Jill Christensen!


  • How did she choose her target audience and create her signature keynote?
  • What aspects of her research does she outsource, and why?
  • According to Jill what are conference planners really looking for in a speaker?
  • Why being a published author really helps grow your business.
  • How to make yourself stand out from hundreds of other quality speakers.
  • When has she spoken for free, and does she ever now?
  • What is the definition of an expert, and how do you know if you are one?
  • Why it's important to "pick a lane".
  • And so much more!



1 2 3 Next »