Have you ever considered how to develop your voice through speaking and writing? Whether you are a speaker who wants to write or a writer who has a book to promote writing and speaking go hand in hand. Here to tell us more about this is Ann Handley.
Ann is the Chief Content Officer of MarketingProfs, she's also a best-selling author and a speaker. Today on The Speaker Lab she and Melanie are talking about writing and speaking are intertwined, how to find and refine your unique voice and the importance of showing up authentically on stage and in your content.
Episode 209 is also a different kind of episode: Melanie Diezel is back as our interviewer. We've done this once before and you all loved it so much we decided to do it again. Let us know if you want another Melanie-run interview and a repeat visit from Ann after you listen to this latest edition of The Speaker Lab!
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Some of the advice you'll hear most on this show is about how to narrow your audience. Yes your topic may appeal to a wide range of audiences, but how are you going to find the people perfect for you? By staying focused and going narrow.
Someone who epitomizes this is Rick Clemons, our guest for this episode. Rick has gone through The Speaker Lab elite coaching program and has made fantastic strides in the process!
Today we are talking about how he's worked to narrow down who his audience is (even though his topic could appeal to many different groups), why systems and structure have helped him to book more gigs and simple strategies to increase engagement when contacting potential clients. Join us for that and more on episode 208 of The Speaker Lab.
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Do you think if you get listed with a speakers bureau the gigs will just come pouring in? It's not quite that simple.
Marcus Sheridan joins us to share why speakers bureaus alone won't make you successful (and what will) on episode 207 of The Speaker Lab.
Marcus is a successful speaker who has built his business in an unconventional way. Today we break down and bust through myths he held, how his perception of speaking bureaus has evolved and changed, how he thinks about speaking fees and quantifying the value you offer.
And we finish with Marcus giving an answer he is certain I disagree with! Tune in to hear what that answer is and if I actually do disagree on this episode of The Speaker Lab.
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Do you know what SEO stands for or how SEO can grow your speaking business? You're in luck because today's guest will answer those questions, and more. Brian Dean of Backlinko joins us for episode 206 of The Speaker Lab.
Brian's company is Backlinko, an SEO training company that teaches people how to rank in Google and YouTube. Most people know Backlinko as a blog, it gets 3 million visitors every year and is one of the top SEO blogs in the world.
If you're wondering what SEO is the term stands for search engine optimization, which means getting your site to rank higher on Google. The purpose of SEO is driving more traffic to your site from search engines, like Google and YouTube.
On this episode, we'll talk about why SEO (including blogging and YouTube) should be a part of your marketing strategy. Brian will also share techniques you can use, including where to begin, and much more on today's edition of The Speaker Lab.
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You know it takes time, effort and energy to build and grow your speaking career; succeeding as a speaker means you also must know how to compete every day. Someone who embodies this is Jake Thompson. Jake's brand, Compete Every Day, is an apparel lifestyle brand based on the idea that life is worth competing for.
On this episode of The Speaker Lab, Jake will go into more detail on the evolution of his brand as well as how he's uncovered who his audience is, how he battles discouragement in this business, and how he hustles to expand his business without getting overwhelmed or spreading himself too thin.
We also get into some coaching before wrapping up with Jake's advice for hanging in there through the ups and downs of your journey. Join us for all of that on today's edition of The Speaker Lab.
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