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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: December, 2019
Dec 31, 2019

What's one thing you can do to ensure success? It's delivering results as a speaker. Mark Bowden is a phenomenal speaker who has built a thriving business doing just that in a niche market.

Today on The Speaker Lab, he explains the 3 things that have moved the needle most for him, the difference between picking a topic you're interested in versus a result you can deliver and the messages you may be sending with your body language on stage.

Hear his wisdom and insights on those concepts and more on episode 270 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • When do opportunities come your way?
  • How do you know if your passion is something you can be hired to speak on?
  • What results can tell you about a niche in the marketplace.
  • What's the fastest way to earn trust and credibility?
  • Why is it important to connect with other speakers in your niche?
  • What's the #1 thing speakers don't do that is hurting them?
  • What is the audience's job?
  • What are the optics of the stage and why do they matter?
  • And so much more!

 

EPISODE RESOURCES

Dec 24, 2019

For some speakers, presenting in front of an audience is only the beginning of their impact, but knowing exactly how to expand beyond the stage can be intimidating. On today's episode of The Speaker Lab, Joe Sanok is sharing some best practices for building out your audience.

Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast.

In episode 269, Joe walks us through the finer details of creating additional products your audience needs, from courses to live events.  Joe walks us through how to determine if your product is needed and how much your audience is willing to pay for it. Stay tuned for that and much more on today‚Äôs edition of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • How does niching down help you charge more?
  • When does it work to microniche down and when does it not?
  • What can you do to help your audience level up?
  • When is it beneficial to be "the first" to speak on a topic?
  • Can you niche down too much?
  • How do you evolve your business to better serve your audience?
  • What kind of strategy is needed for monetizing a smaller niche market?
  • How does understanding your end-goal help you set your strategy?
  • What is the best way to expand your reach?
  • And so much more!

EPISODE RESOURCES

Dec 17, 2019

How writing and speaking go together may seem obvious, but there are important distinctions and here to explain what they are is Ryan Holiday.

Ryan is a best-selling author of several books as well as an in-demand international speaker.

On episode 268, he tells us more about how writing and speaking go together in his business, as well as his process for writing and developing a talk and how he gets into the zone before speaking to big audiences. You can hear us dig into those topics and more on this episode of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:   

  • How does he test new material?
  • What similarities does he find among his diverse audiences?
  • What does he try to do with each of his books?
  • Does he set specific speaking intentions when he writes his books?
  • When can it be difficult to get reps as a speaker?
  • Can geography impact your speaking opportunities?
  • How does he define stillness?
  • Why is it better to speak earlier in the conference series?
  • And so much more!

EPISODE RESOURCES

Dec 10, 2019

Jesse Cole has a unique story that highlights how to use creativity to stand out, and you are going to hear it on this edition of The Speaker Lab!

I won't give away too many details because I don't want to spoil it for you, but we will be hearing his modern-day Field of Dreams story as well as how his entrepreneurial journey ties into his speaking business.

We also talk about how to zig when the world is zagging, why he wears a custom yellow tuxedo and much more on episode 267 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • What does PFT stand for and how does it apply to being a speaker?
  • Why does he write a thank you letter every single day?
  • Has he always had the same marketing approach with his baseball team?
  • Can you develop a stronger level of creativity in your life?
  • How to use your audience's friction points in a positive way.
  • What is the alter ego effect and how does it apply to speaking?
  • How can you use what is normal to actually be different?
  • When you give fun and have fun, then what happens?
  • And so much more!

EPISODE RESOURCES

Dec 3, 2019

How do you know what to ask for your speaking fees and when to raise them? And should you work with speaking bureaus?

Josh Linkner is the man to ask and he's here with the answers on today's The Speaker Lab. Today with Josh, we discuss how to know if your fees are too high or just right, and how to know when to raise them.

He also shares how to set yourself up to be ready to work with bureaus and how to know if they are a good fit for your business.

Get ready for all of that and more on episode 266 of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW:   

  • How did he grow his business to receiving 5-15 inbound leads per day today?
  • What does the balance of gratitude and hunger offer?
  • What is his strongest recommendation for speakers who want to grow their business?
  • Should you ever lower your fees?
  • What does it mean to be "bureau ready"?
  • Who are bureaus interested in?
  • When should you initiate conversations with bureaus?
  • What percentage of leads should say yes to your fees?
  • And so much more!

EPISODE RESOURCES

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