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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: December, 2020
Dec 29, 2020

What does it look like if you're scaling your speaking business? Our guest today shares his journey from being a one-man show to scaling his speaking business beyond just himself.

Houston Kraft is a speaker in the education world, as well as an author and the founder of Character Strong. On today's Awesome Health, he tells us how and why he started Character Strong along with the long-term implications of being a youth speaker in the education space.

Listen in to hear all the details on episode 322 of The Speaker Lab!

 

THE FINER DETAILS OF THIS SHOW:

  • How did he combine his interests and passions to find his speaking path?
  • How do you start with what and who you know?
  • What's the best way to find a need you can fulfill for your audiences?
  • Why is this business a momentum business?
  • What's the first thing to think about if you want to build a speaking business not dependent on you?
  • The importance of boundaries when you're scaling your speaking business.
  • Can you say yes to too many things?
  • How your content can shift if you aren't the only one delivering it.
  • And so much more!
EPISODE RESOURCES
Dec 22, 2020

How to tell a great story and help audiences are two of the strongest skills a speaker can have in their repetoire, and someone who knows full well how to do both is Chris Field.

If you're a long-time listener of the show you'll remember Chris from a previous episode (123, which you can find here). But if you are new and/or haven't heard Chris before, he is a successful keynote speaker who founded a non-profit organization over a decade ago. With his background in that area, today he mainly speaks to associations and other non-profit groups.

Creating and running his own non-profit gave him a sense of purpose and led him to the topic he mainly speaks about now: empowering audiences to disrupt for good, something he has been doing most of his life. In fact, being a disruptor has been such a notable part of his path that he wrote a book called Disrupt For Good.

On today's episode of The Speaker Lab, Chris tells us why disruption can actually be a good thing, how the pandemic has shifted his business and how he made the adjustment, and why it's cool to be in several industries.

Join us to hear that and more on the 321st edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • What to do if you have the potential, but need a plan.
  • The three things you need if you want to be a successful speaker.
  • How can you transition from telling a great story to helping audiences and solving problems?
  • What's the difference between giving a good speech and disrupting and transforming audiences?
  • How he leverages his credibility into additional speaking gigs.
  • What advice does he have if you're feeling discouraged?
  • Why is it important to continue to get your reps in?
  • What is the best marketing for a great speaker early in their career?
  • And so much more!

 

EPISODE RESOURCES
Dec 15, 2020

Is changing speaking topics a difficult transition? It can be done and here to tell us about the journey is Jessica Kriegel.

Jessica is an author, leadership expert and speaker who is a researcher at heart. On today's episode of The Speaker Lab, Jessica tells us how and why she got into speaking, what it's been like changing speaking topics and her advice for people looking to make it in the speaking world.

Join us to hear that and more on episode 320 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • What was the goal of writing her first book?
  • Why did she seek out coaching to grow her speaking career?
  • What does your online presence have to do with your speaking success?
  • How did she translate her subject expertise into speaking topics and audiences?
  • Can you work with people who are not in your target industries?
  • Why you should consider doing your outreach yourself.
  • Are there downsides to changing speaking topics?
  • Do speaking bureaus do her marketing for her?
  • And so much more!
EPISODE RESOURCES
Dec 8, 2020

The beauty of speaking is that you can do it full-time or you can make speaking as your side hustle. Our guest today has done just that. Ryan Gottfredson is a leadership professor at Cal State-Fullerton, and his speaking and consulting work on the topic of mindset is his side hustle.

Today on The Speaker Lab, he explains why the connection speaking offers is so fulfilling for him and how speaking feeds the other avenues of his business today.

Join us to hear his wisdom on these topics and even more on episode 319 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • Where's the most bang for the buck coming from in his prospecting?
  • Did his early free gigs help him gain momentum?
  • Why you want to focus small versus focusing on big.
  • How effective is speaking as a lead gen tool for his consulting biz?
  • What questions should you ask before choosing a speaking course?
  • How has he pivoted as a result of the pandemic?
  • What early steps does he recommend taking if you are starting out?
  • And so much more!

 

Dec 1, 2020

How to speak on cultural diversity and inclusion is our topic for today's edition of The Speaker Lab. Joining us is speaker, consultant and corporate leader J. Israel Greene.

Israel speaks to tech companies on leadership development, diversity equity and inclusion. He works with them on cultural issues that often show up as low employee engagement, stalled sales and poor leadership. He helps them transform that culture through workshops and consulting.

On today's show, Israel tells us when he made the jump to a speaking career and how the Booked and Paid to Speak network has generated over $20k for him in his business. You can hear that and more when you listen in to episode 318 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • Which of his acting skills does he apply to speaking?
  • What personal stories does he include in his content?
  • How did he know he wanted to make speaking into a business?
  • What are "fuel up" moments?
  • Can you borrow other people's stories and still be a great speaker?
  • How to reconcile your interests with what the market needs.
  • What does he do when he gets frustrated?
  • How does he use "lunch and learns" to generate business?
  • And so much more!
EPISODE RESOURCES
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