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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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All Episodes
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Now displaying: September, 2020
Sep 29, 2020

Welcome back to our fifth and final episode in this series on The Power of The Pipeline!

Once again Erick Rheam is joining us as our co-host. If you missed the first four parts of this series be sure to go here for part I, part II, part III and part IV. Then come back and listen in to this episode, the final piece of the speaking pipeline.

Today we are wrapping things up with a discussion on the contract negotiations stage: this is the cherry on top after all your efforts have paid off. You'll even hear Erick's story of securing a $20,000 gig.

It's all about closing the deal so be sure to join us for episode 309 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • What are some situations in which it isn't possible to get a deposit?
  • What are items to include in your rider?
  • Why you should be specific with the introduction you send to the client.
  • What is the agreement package and the 3 parts it entails?
  • How do you follow up once the contract has been sent but not signed?
  • At what point do you send a final email to close out?
  • When do you need to have your own insurance?
  • And so much more!
EPISODE RESOURCES
Sep 22, 2020

Welcome back to the fourth in a five-part series called The Power of The Pipeline! Joining us again is your friend and mine, Mr. Erick Rheam.

If you missed last week's episode of The Speaker Lab (part III on episode 307), check it out here. You can also hear the first stage of the pipeline on episode 305 and the second stage on episode 306.

This week we are digging into the fourth stage: the proposal stage. Things get real in this step of the process as you'll find out when you listen in to episode 308 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • At what stage of the pipeline should you be introducing pricing?
  • How many pages should you proposal be?
  • Do event planners mind when you follow up?
  • What are the six parts of your proposal?
  • Where should you include testimonials and how many should you have?
  • When should you follow up after sending a proposal?
  • What is first right of refusal?
  • Is it okay to send a proposal for a talk you haven't finalized?
  • And so much more!
EPISODE RESOURCES
Sep 15, 2020

Welcome to 307, the third episode in our five part series on The Power of The Pipeline. Joining us is my friend and co-host for this series, Erick Rheam.

Last week we covered the second stage which is the contact made stage (you can find the second stage here and the first stage here). This week on The Speaker Lab we are talking about the phone meeting stage; we will cover the two goals you should have for all of your phone meetings and why you should save pricing talks for the phone.

You'll hear details on why this stage is the most important part of this process - so be sure to take notes and follow step by step when you listen to episode 307 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • Is it more effective to schedule a call?
  • What research should you do before getting on the phone?
  • Why you need to focus on the event and the event planner.
  • What is the number one thing you have to ask when on the phone?
  • When should you walk away from a potential gig?
  • What factors go into your pricing fee?
  • How to make the ask to secure the gig.
  • Why you always want to leave the connection open for future business.
  • And so much more!
EPISODE RESOURCES
Sep 8, 2020

Welcome to the second episode in our 5-part series on The Power of The Pipeline. Joining me again as co-host is Erick Rheam, our Director of Student Success here at The Speaker Lab.

Last week we covered the first stage, the lead in stage of your speaking pipeline. If you missed it you can listen here.

This week we are diving into the second stage: making contact. In this stage, your primary goal is to move from email exchanges to talking on the phone with your contact. There are 8 steps to make that happen and you'll find out what they are when you join us for episode 306 of The Speaker Lab!

 

THE FINER DETAILS OF THIS SHOW:

  • What are the two ways to schedule a phone call with your contact?
  • When should you schedule your follow up calls?
  • What is the magic move and how do you implement it?
  • Should you contact people every year?
  • Why there's power in being willing to walk away.
  • Is it ever a good idea to give pricing over email?
  • When do you know you aren't reaching out to enough people?
  • Why a 70% failure rate at this stage is great!
  • And so much more!
EPISODE RESOURCES
Sep 1, 2020

Episode 305 is a brand new series focused on the power of the pipeline.

Joining me as co-host for this series is Erick Rheam, our Director of Student Success here at The Speaker Lab.

Today we are talking about the five stages of the pipeline, including an in-depth discussion on stage one from initiating contact with a lead, structuring your follow-ups and avoiding several common mistakes speakers make.

Hear the details on all of that and more when you join us for episode 305 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • What is a pipeline?
  • What four things do you need your CRM to do for you?
  • What are the five stages of your pipeline?
  • When should you embrace a high failure rate?
  • Is an email the most professional first step?
  • What are the major parts you should include in your introduction?
  • How many follow up emails do you send and how often?
  • When is it appropriate to follow up to your original email?
  • And so much more!
EPISODE RESOURCES
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