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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Sep 13, 2016

If you're looking to connect with a highly targeted group of prospects to help you grow and advance your speaking career, you'll want to hear today's guest! Josh Turner is a LinkedIn guru, as well as the founder and creator of LinkedSelling.

On episode 97 of The Speaker Lab, Josh and I discuss how he became interested in LinkedIn, how he helped his first client generate $20 million from a campaign on the networking site and the proper ways to connect and grow your network with LinkedIn (and why so many people are using it wrong).

I decided to bring on Josh because many people have asked me how to use LinkedIn to grow their speaking careers. Not only is he a friend, but he's a wealth of information. He'll help you figure out the best way to tap into the LinkedIn scene and much more on today's show!

THE FINER DETAILS OF THIS SHOW:   

  • How Josh knew he had something special with his LinkedIn business.
  • What is Linked University and who is it for?
  • How NOT to use LinkedIn and why it's gotten a bad rap in many circles.
  • The three ways to stay top-of-mind with your highest value prospects.
  • The best way to initiate a connection with someone on this particular site.
  • What's the biggest mistake most people make on LinkedIn right away?
  • When to include a call to action, and when to make a pitch to your prospects.
  • What a campaign on LinkedIn consists of, and how to do it properly.
  • And so much more!

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