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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: June, 2022
Jun 28, 2022

After 400 episodes, it’s a time to celebrate!

We’re doing a rewind and sharing 40 Speaking Lessons from 400 Episodes in this new series of The Speaker Lab Podcast.

It’s a privilege to look at where we’ve been and what we’ve learned over the years. Week by week we’ll unpack some of the finest lessons learned through personal experience and conversations with our awesome guests.

For Episode 400, our very own Grant Baldwin is joined by Director of Student Success, Maryalice Goldsmith to reveal the first 10 of 40 lessons. Each lesson is unique and applies to various components of building your speaking business. No one lesson is more important than the other, but rather together make up a collection of insight and wisdom from those who have gone before us in their own journey to the stage.

Get out your notebook! Whether you’re new to the industry or ready for a refresh, these lessons will stand the test of time and help you take your speaking business to the next level.

Here are 10 key lessons to help you become a better speaker:

  1. Be a steakhouse & not a buffet
  2. Be clear on your goals for speaking
  3. Your best marketing is a great talk
  4. Be proactive (not reactive) in your marketing efforts
  5. Very little of running a speaking business actually involves speaking
  6. No one can sell you better than you
  7. Your marketing materials matter
  8. Have a long-term perspective
  9. When building beyond the stage, you can’t do it all
  10. This is simple, but not easy

Don't miss our book giveaway! We're giving away 40 copies of The Successful Speaker to celebrate 40 episodes. Head over to thespeakerlab.com/freebook and enter your info to get started!

Jun 21, 2022

To some people, it might seem that Tripp Crosby is constantly shifting gears and focus. But to know and hear from him, it’s easy to see that opportunity has gifted Tripp the ability to unveil his real passion. Having built a successful video content business, it seemed like Tripp was all set. However, after some soul searching and brainstorming Tripp realized that it was time to pursue his own personal brand.

During this episode, Tripp unpacks the value of being singularly focused, how to become a real expert, and more importantly how to maintain your authenticity and passion. There’s no one right way to finding your success, and Tripp is here here to share his insights and wisdom from the road less traveled. So much to glean from this conversation!

Here's what you'll learn from this episode:

  • How to discover the energy within yourself
  • How to find your lane and your confidence
  • Why you must really know your audience
  • How to help an event win at their thing
  • The difference between virtual speaking and virtual hosting
  • How to tell people what you’re all about
  • And much more!
Jun 14, 2022

Sharing in the excitement of our students’ success is such a privilege for our team at the Speaker Lab! Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear directly from our students about their experiences and what they want you to know about growing your speaking business.

He credits (or blames!) his mom for directing him to a career on the stage after she made him attend dance lessons with his sister at age 8. While it wasn’t his favorite pastime, he learned the art of stage presence at a very young age, and the rest is history!

Working as a corporate banker, Ravi spent years leading and building sales teams in early-stage start-ups to build what he would describe as his “portfolio career.” In September 2020 he quit his full-time job and started his own speaking business. Understanding the risks, challenges, and rewards of taking this leap excited Ravi, and his unique intuition that this was his time helped pave the way.

During their conversation Ravi talks about investing in himself, how he found The Speaker Lab, and how he’s built relationships through building his business. Storytelling is his passion and Ravi shares his strategy of repositioning his offerings and redefining his niche to find success. His journey is unique, engaging, and will keep you on the end of your seat!

Also, guess what? Ravi is joining The Speaker Lab to lead his very own Virtual VIP Cohort! Interested to learn how you can be part of this opportunity? Click HERE.

The Finer Details of this Show:

  • What it looks like to trust your intuition
  • Why you must build relationships and connections
  • How to know when it’s your time
  • Defining your story and unique method to solve a problem
  • Answering the call in your career
  • How to work with Ravi and The Speaker Lab
  • And much more!
Jun 7, 2022

It started with a magician gig at age 12 and turned into a passion and profession that has made Shep Hyken one of the best in the business. With a knack for entertainment and heart for customer experience, Shep has relied on tried-and-true values to build his business while managing to embrace the ever-changing landscape of the speaking industry.

He understands the numbers game, how to face imposter syndrome, and is here to share why one gig should lead to your next. During this episode Shep highlights the vital components of sales and marketing and why follow-through will make all the difference in building your business. He relied on the sweat equity of grass-roots efforts to make a space for himself in the industry and has insight and wisdom for every speaker on their own journey to the stage.

Shep’s determination started by beginning with the end in mind. Even in his early 20’s he knew where he wanted to be and met the challenge of getting there with courage, humility, and enthusiasm. His wisdom and experience provide refreshing perspective on getting back to basics to build a successful business!

The Finer Details of This Show:

  • Why you need to write thank you notes
  • How to ask for feedback
  • The value of the customer service experience
  • Strategies for making connections
  • How to do the numbers game
  • Why reputation and content marketing matters
  • The hunt vs. the feast
  • And much more!
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