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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: April, 2022
Apr 26, 2022

Sharing in the excitement of our students' success is such a privilege for our team at the Speaker Lab! Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear directly from our students about their experiences and what they want you to know about growing your speaking business.

Shawn Singleton is a highly accomplished individual who credits his success to a deep desire to “stop the cycle” of bad habits and take a deeper dive into the concept of “life culture.” His mission to be the best version of himself and help others do the same is at the core of his work.  During this conversation, he shares some of his “ah-ha” moments as one of our Elite students and how he built a firm foundation of fundamentals by working through each module.

Shawn is a champion for transforming mindset and changing the narrative. He started with small speaking gigs as he built his content, but he quickly realized the principles he was sharing were ready for a larger audience. He consistently works to meet leaders where they are and show them how they can build sustainable and successful businesses.

He'd be the first to tell you that his time at The Speaker Lab helped him to narrow his topic, build confidence, and establish a skill set that will serve him as his speaking business continues to grow. Shawn is awesome and has a great story to share!

THE FINER DETAILS OF THIS SHOW:

  • The impact of technology and our need to be busy
  • Discovering your passion and finding your niche
  • Making your passion marketable
  • Why building confidence matters
  • Identifying your non-negotiables
  • Managing your nerves and making an impact
  • How to use your voice as a tool
  • And much more!
Apr 19, 2022

He’s a favorite among the TSL family and he knows what it takes to strategically build and sustain a successful business. On pace to double his income in 2022, Erick Rheam has navigated the ups and downs of the past few years with grit and grace.

While there are many crucial resources needed in the process of building a speaking business, this episode highlights one very important yet simple piece you must add to your repertoire.

The abstract.

The abstract is made up of seven parts, fits on one page, and is meant to help you get one step closer to booking that next gig. Erick walks through each of the seven components including a professional headshot, contact information, title and premise of your talk, identifying the problem you solve, testimonials, learning objectives, and references. He’ll also explain why you don’t lead with an abstract, when you should share this resource, and why you never list your speaking fee! Whether you’re a seasoned speaker, or just getting started, there’s always time to create or update your abstract to help achieve the goals of your business! During this episode, Erick will equip and encourage those who are ready to take the next step and make their abstract work for them!

THE FINER DETAILS OF THIS SHOW:

  • Why an abstract will streamline your thinking
  • How to use an abstract to test the marketplace
  • The value of keeping it short and sweet
  • Why social proof matters
  • Why your objectives have to be tangible
  • What to do when you don’t have testimonials
  • The difference between an abstract and a proposal
  • And much more!
Apr 12, 2022
When the pandemic hit, Alan Stein realized things had to change with his business and he needed to demonstrate the pillars of leadership that he had been talking about for years. Committed to serving others, Alan has diversified his offerings to keep adding value for his audience and keep growing his business.

In addition to writing his second book, Sustain Your Game, Alan created a course and added a coaching piece to his business to continue fulfilling his mission of filling others’ buckets and equipping thriving leaders. During this episode, Alan explains why it’s important to be a low-maintenance speaker, how to show gratitude, and why these two priorities have made such a difference in his success.

In addition to his time on the stage, Alan has authored and leveraged his books to help connect others with his message. As his business continues to grow, he is committed to turning adversity into opportunity --- even amidst a global pandemic --- and gearing up for the next play when the playbook becomes outdated. He’s intentional, inspiring, and building on a strong foundation of timeless pillars of success!

THE FINER DETAILS OF THIS SHOW:

  • Turning adversity into opportunity
  • Exposing the “Achilles heel” of your business
  • The 24-hour rule
  • Timeless pillars for success
  • Why you must be easy to work with
  • How to show gratitude
  • A wholistic approach to your business
  • Fitting a book into your business
  • And much more!
Apr 5, 2022
Genuine, authentic, relatable, down-to-earth — that is Shane Sams. He gave up his place at the front of the classroom after realizing he wanted to find a way to provide and have the ability to be present for the people who matter most in his life.

What started as making playbooks for coaches and lesson plans for teachers soon turned into a full-blown education company as Shane claimed the title of “online entrepreneur.” Soon after, he and his wife realized they could share their resources and entrepreneurial gifts to help other families take control of their income, gain freedom, and create a future. After selling his education company, Shane stepped into a new venture to help others monetize their knowledge, wisdom, and passion through membership sites.

It might surprise you to learn that Shane only started speaking two years ago! Shane had been podcasting for several years but hadn’t taken the stage. However, he knew that in order to grow his platform, he would need to begin speaking. Together, he and his family decided to go “all in” and give it a try. During the pandemic, Shane received a surprising offer that he simply couldn’t refuse, and the rest is history! Now, he’s speaking to thousands of people on stages larger than he ever could have imagined.

Shane learned to embrace everything about himself and what he could bring to his audience. He would say it took a lot of “reps” to get it right, but his intentional preparation allowed him to be ready for whatever came his way.

THE FINER DETAILS OF THIS SHOW:

  • How to stop your paycheck from owning you
  • Why friendships and relationships are the keys to success
  • Combining passion and purpose with a mission
  • Why you must take control of your income to gain freedom
  • Why you should podcast if you want to speak
  • How to prepare for any opportunity that might come your way
  • Why you have to be quick on your feet and ready to step up
  • And so much more!
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