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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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All Episodes
Archives
Now displaying: July, 2021
Jul 29, 2021

Our guest on this episode has delivered 90+ plus events every year for the last 11 years, and has spoke in 57 different countries and has been paid to speak over 2500 times.

His name is Phil Jones and he spends the bulk of his time helping people sell with more confidence and more credibility while getting better results.

You’ll hear how he does that along with what the markets are like in South America, Europe, Asia and Australia when you join us on the 240th edition of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:   

  • Are there budgetary variations in Europe vs. South America vs. Asia?
  • Why you must allow yourself to go through periods of reinvention.
  • What two businesses should every speaker have?
  • If you are outside of the US, what are practical ways to break into that market?
  • The importance of getting clear on why you want to speak internationally.
  • Why should every speaker do simultaneous translation at least once?
  • What little things can and should you do when speaking to an international audience?
  • Why giving yourself permission to try, play and fail can create some of your best experiences.
  • And so much more!
Jul 27, 2021

How to exit a corner might not be a phrase you're familiar with but it could be pivotal to helping your speaking career.

Ron Tite is here on The Speaker Lab to explain how this term from race car driving applies to speaking. Ron is a very successful international keynote speaker who is back for this third appearance on the show.

Hear us talk about how to exit a corner and more on episode 352 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • How to embrace the reality of the room when you're speaking.
  • What is a force majeure clause?
  • When did he begin embracing virtual speaking?
  • Why he rushed to figure out content before technology.
  • How long should you be developing your new speech?
  • What's the future of virtual speaking in his business?
  • How to work within limitations.
  • Can speaking virtually make you a better in-person speaker?
  • And so much more!
Jul 22, 2021

One of your greatest resources is your network. As you make connections, build relationships and ultimately grow your business, your network is essential. Erick Rheam is a former student of The Speaker Lab and now a friend, colleague, and coach in our program. He joined me in this episode to discuss specific ways to leverage your network and cultivate referrals that will ultimately help you land more speaking gigs.

We’re answering a ton of questions in this episode including how to prioritize your contacts, when to follow-up, how to engage best in your market, and what it means to create win-win scenarios for you and your contacts.  

 

THE FINER DETAILS OF THIS SHOW:   

  • What is a simple way can you better engage your market?
  • Which two questions will help reverse engineer potential referrals in your network?
  • What are the three priorities in your network?
  • Why the “spray and pray” email strategy does not work.
  • What should you say in your first contact email to your network?
  • How to create win-win scenarios for you and your contacts.
  • How do you follow up without being annoying?
  • What are ways to show appreciation for people who help you?
  • And so much more!

Check out the episode and more details here!

Jul 20, 2021

Today we are talking about the perfect intro: how to explain what you do as a speaker so people understand and want to hire you.

On this episode of The Speaker Lab, renowned speaking and branding expert Clay Hebert, is here to explain how he helps people find what they do and also how he helps people define and share their perfect intro.

We'll be diving into those topics and so much more on today's edition of The Speaker Lab!

 

THE FINER DETAILS OF THIS SHOW:

  • Why does he want to kill the elevator pitch?
  • What are the three myths of the introduction?
  • How to frame the perfect intro so it elicits a response.
  • What are two rules to the perfect intro?
  • Can you ever use your perfect intro in other communications?
  • Why you should focused on becoming an expert who speaks, not a "speaker".
  • Should your intro change over time and can you have more than one?
  • What is a case story and how do you construct yours?
  • And so much more!
EPISODE RESOURCES
Jul 15, 2021

Are you overlooking some simple ways to book more gigs? You’ll find out when you listen to today’s show!
Kris Reece is a professional faith-based speaker who also coaches and writes books for women about reaching their fullest God-given potential.

On this episode we talk about some issues she is facing in her speaking business. Specifically, we help Kris find new gigs, leverage connections from previous gigs and evaluate whether it makes sense to pay to speak.

Join us to hear insights on those topics and more on the 232nd edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • What are the reasons you should consider speaking for free?
  • Why you send an invoice even if you speak for free.
  • The two things you can do during a speaking gig to generate future gigs.
  • What’s the best way you can approach previous clients for referrals?
  • How do you evaluate whether you should buy a sponsorship and pay to speak?
  • What is one of the quickest ways to build a relationship?
  • How do you find the key person who books speakers at big events?
  • Why you should never stop marketing your speaking services.
  • And so much more!

Check out the episode and more details HERE! 

Jul 13, 2021
As a public speaker you are the brand, you are the product. Here to explain more is our guest Mike Kim.

On this episode of The Speaker Lab, Mike explains what a personal brand is, the three broad markets all speakers fall within and how to narrow your focus in one of those markets.

Tune in to hear those details and so much more on the 350th edition of The Speaker Lab.
 
THE FINER DETAILS OF THIS SHOW:
 
  • Can you have a brand without having stepped foot on a stage?
  • What are the 3 questions he asks people to find their branding message?
  • What is the difference between a how to-preneur and an idea-preneur?
  • Why you should niche down now and pivot later.
  • What do Marie Condo and Brene Brown have in common?
  • Why it all begins with storytelling.
  • What are the 5 levels of awareness for your prospect?
  • When do you have to be the most focused in your branding?
  • And so much more!

 

Jul 8, 2021

Preparing for your speech is an important aspect of giving a great talk and here to give us her trade secrets is Melanie Deziel.

If you’ve been here before you know Melanie is a frequent co-host of the show and she joins us again on The Speaker Lab to give you a breakdown of her personal speaking preparations.

We give you a behind-the-scenes look at how we each rehearse and get ready for the stage. We specifically talk about music we listen to, food we eat or don’t eat, how much we hydrate, and what else we do in the hours leading up to the talk. Get your head right and body right before you take the stage, hear how on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • How far ahead of time should you have your content down pat?
  • How to use voice recording to help you in preparing for your speech.
  • Why not to touch your content the hour before you go on stage.
  • What is the best way to prepare your voice for your speech?
  • Should you work out the day you are speaking?
  • What to do backstage before giving your talk.
  • What else should you schedule for your gig day?
  • How to find out if there’s a courtesy clock or countdown clock before you go on stage.
  • And so much more!

Check out the episode and more details HERE

Jul 8, 2021

Preparing for your speech is an important aspect of giving a great talk and here to give us her trade secrets is Melanie Deziel.

If you’ve been here before you know Melanie is a frequent co-host of the show and she joins us again on The Speaker Lab to give you a breakdown of her personal speaking preparations.

We give you a behind-the-scenes look at how we each rehearse and get ready for the stage. We specifically talk about music we listen to, food we eat or don’t eat, how much we hydrate, and what else we do in the hours leading up to the talk. Get your head right and body right before you take the stage, hear how on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • How far ahead of time should you have your content down pat?
  • How to use voice recording to help you in preparing for your speech.
  • Why not to touch your content the hour before you go on stage.
  • What is the best way to prepare your voice for your speech?
  • Should you work out the day you are speaking?
  • What to do backstage before giving your talk.
  • What else should you schedule for your gig day?
  • How to find out if there’s a courtesy clock or countdown clock before you go on stage.
  • And so much more!

Check out the episode and more details HERE

Jul 8, 2021

Preparing for your speech is an important aspect of giving a great talk and here to give us her trade secrets is Melanie Deziel.

If you’ve been here before you know Melanie is a frequent co-host of the show and she joins us again on The Speaker Lab to give you a breakdown of her personal speaking preparations.

We give you a behind-the-scenes look at how we each rehearse and get ready for the stage. We specifically talk about music we listen to, food we eat or don’t eat, how much we hydrate, and what else we do in the hours leading up to the talk. Get your head right and body right before you take the stage, hear how on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • How far ahead of time should you have your content down pat?
  • How to use voice recording to help you in preparing for your speech.
  • Why not to touch your content the hour before you go on stage.
  • What is the best way to prepare your voice for your speech?
  • Should you work out the day you are speaking?
  • What to do backstage before giving your talk.
  • What else should you schedule for your gig day?
  • How to find out if there’s a courtesy clock or countdown clock before you go on stage.
  • And so much more!

Check out the episode and more details HERE

Jul 6, 2021

You might think going from playing in the NFL to public speaking is a natural transition. Our guest today, Desmond Clark, has made that leap and is here to tell the tale.

Desmond is a successful speaker and student at The Speaker Lab. He's also a former NFL player who spent most of his career with the Chicago Bears. On today's episode he tells us what led him into the speaking realm, how the pandemic impacted his business and the critical role a system has played in his success.

Join us to hear that and more on episode 349 of The Speaker Lab!

 

THE FINER DETAILS OF THIS SHOW:

  • Has he always been drawn to speaking?
  • Are there similarities between speaking and playing in the NFL?
  • How did he make the leap from occasional speaking to regular gigs?
  • Did he also face fears and doubts when starting public speaking?
  • Is it natural to question yourself?
  • How does he filter which free gigs he agrees to do?
  • What's been the biggest pay-off for him?
  • How do you know if you are speaking for the right reasons?
  • And so much more!
EPISODE RESOURCES
Jul 1, 2021

Welcome to The Vault --- a special edition of The Speaker Lab Podcast where we are unlocking timeless episodes by revisiting some of your favorites from the show.

Do you want to book more gigs? What about 100 speaking gigs in a calendar year? Good news - Ty Bennett is telling us it’s possible AND how to make it happen.

You'll hear: 

  • How Ty sold his portion of a direct sales business to take on full time speaking
  • How he built his speaking business from scratch 
  • What tips you might need, how you can improve, and how to connect with your audience
  • Practical lessons on how to gauge your own ability as a speaker

Check out the episode and more details HERE

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