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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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All Episodes
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Now displaying: October, 2020
Oct 27, 2020

Overcoming adversity is an experience almost everyone has at some point in their lives. Our guest today was faced with this challenge early on and today he shares how doing so led to his speaking career.

Chris Ruden speaks to corporations and non-profits about overcoming adversity and diversity inclusion, especially regarding diabetes. Chris was born with a limb difference, he had most of his hand amputated when he was born. At 19 he was diagnosed with Type I diabetes, which is an autoimmune disease. That diagnosis was his wake up call to do something, which led him to his current speaking path.

On this edition of The Speaker Lab, we talk about what his speaking business looks like today (including how it shifted as a result of COVID), and he tells the story of how he landed his first $50,000 client.

Join us to hear it all on episode 313 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • Why it's okay to change course when opportunities present themselves.
  • Why becoming a great speaker is not enough to have a successful speaking business.
  • When is opportunity the worst thing that could happen to you?
  • What's the difference between someone who talks to a crowd and a speaker?
  • How can you change your outreach to increase your fees?
  • How finding your core message will help you narrow your market.
  • Why your job as a speaker isn't over when you finish your speech.
  • What one question can you ask yourself to help define your message as a speaker?
  • And so much more!
EPISODE RESOURCES
Oct 20, 2020

Have you ever doubted if your message matters? Our guest has literally written the book on this subject and today he is sharing some of his insights on the matter.

Jonathan Milligan is an entrepreneur and speaker with over a decade of experience helping people hone and fine tune the messages they have to share with the world.

We dive into his experience plus how to believe in your message and define it so you can build a business around it. Listen in for all of that and more on today's edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • How can you stop falling into the comparison trap?
  • Do we need outside perspective to see our own gifts?
  • Is it ok if your passions change?
  • What are egoic labels and why are they relevant to your audience?
  • What is the hourglass funnel and how does it work?
  • What are some red flags to look for when exploring your topic and your target audience?
  • How do you know if the market is saturated or if there is a niche opportunity?
  • What are the basics you need to grow your reach?
  • And so much more!
EPISODE RESOURCES

 

Oct 13, 2020

Today we are talking about building your speaking web site: how to create it, what mistakes to avoid and what you must include.

We cover all the ins and outs of building your speaking web site with Rick because he's one of our coaches in our Booked and Paid to Speak program. He works with our Elite students to help them build their ideal speaking web sites.

Join us to hear his insights straight from the trenches! It's all here on Episode 311 of The Speaker Lab.

 

THE FINER DETAILS OF THIS SHOW:

  • Who should you be building your speaking web site for?
  • How do ensure your site appeals to multiple generations?
  • What are the "must-haves" for your web site?
  • How can you create a demo video if you have no experience?
  • Where should your contact info go in your demo video?
  • How to ensure you have great lighting any time of day or night.
  • Should you fit your entire talk into your demo?
  • Every page of your web site is about what?
  • And so much more!

EPISODE RESOURCES:

Oct 6, 2020

How to shift to virtual speaking is something many speakers are exploring now, and our guest is sharing with us some of his best strategies for doing so.

Brian Lord has been an agent at Premiere Speakers Bureau for over 25 years. His career began in college when he booked gigs for local talent, including a gospel singer and speaker. Fast forward two decades later and he's still going strong!

On this episode of The Speaker Lab he shares what he is seeing in the speaking world today in light of the current pandemic. You'll hear how this pandemic compares to other dips in the market and his advice for new and established speakers.

Be sure to join us for that and more on episode 310 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • Will virtual speaking have a real place in the future?
  • How are fees shifting in the new virtual space?
  • Is there a different skill set to be funny on video versus live?
  • Why your content must be delivered in a different way.
  • Are there any best practices that are exceptionally effective right now?
  • Do you need a different demo for virtual gigs?
  • Are all good speakers also good at speaking virtually?
  • Is it taking event teams longer to book speaking talent?
  • And so much more!
EPISODE RESOURCES
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