John Jantsch ---- author, speaker, marketing extraordinaire, and he’s here for Episode 370 of The Speaker Lab Podcast!
John just released his seventh book, The Ultimate Marketing Engine. When it comes to finding expertise on how to use book writing to grow your speaking business, John’s the one to give it. For decades he’s leveraged opportunities that fueled one another and created a growing platform for coaching, consulting, networking, writing and speaking. During our conversation, we cover the process of bringing a book to life, what it can do for your speaking career, and how to know when it's time to start writing.
So. --- if you’re intimidated by the idea of taking on more, but intrigued by what it takes to capitalize on meaningful opportunities, then this episode is for you!
Sharing in the excitement of our student’s success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.
Carrie Kerskie has been speaking for over 15 years to consumer groups about identity theft and helping victims of fraud. Through a variety of opportunities, she uncovered a passion for helping people develop their cyber intelligence. With the need to shift her perspective and learn how to land speaking gigs, Carrie found The Speaker Lab and everything changed!
She shares about finding her niche, learning to build a pipeline, create meaningful content, and how to tap into the pain points of your audience. Join Maryalice and Carrie for an energetic and encouraging conversation on what it looks like to work through our TSL Elite program!
He’s refreshingly funny, incredibly honest, and 100% awesome.
It wasn’t all fun and games when Mike Goodwin first took the stage, but through hard work, determination, and a gift for making others crack a smile, Mike has made a way for himself as a comedian and speaker.
During our conversation Mike shares how he got his start, what led him to comedy, and how he has found success in both! He shares how you can grow from your mistakes and what it looks like to pivot in the moment. He’s got a ton of experience and even more energy for the work he’s doing and the opportunity to help others learn from his journey. You’re going to love our conversation!
There’s so much pressure in the speaking industry to land your big idea.
But how do you find it?
When do you know if it’s the right one?
What if it isn’t?
Jeff Goins brings tons of industry experience and “big idea expertise” to the table in this episode.
Jeff is demystifying the “idea formula” and unpacks why commitment to your craft, understanding your category of the industry, and getting your idea in front of an audience really matters.
He also explains why it’s important to show up and focus on making your idea more interesting rather than better. Jeff shares crucial steps needed in landing your big idea, and what to do once you have it.
No matter where you’re at in your speaking career, Jeff has a take-away that will leave you with a desire to build a big idea that will take your speaking career into the future!
With over three decades of industry experience, Jane Atkinson of Speaker Launcher is a colleague and friend of our program. We’re so grateful she agreed to join us as a repeat podcast guest to dive into creating contracts!
When it comes to navigating the ins and outs of speaking contracts, the process can be overwhelming. Jane breaks down the must-haves, opportunities to be creative, and where we can go the extra mile for our clients. We also discuss the uncertainties in the business and how to build-in opportunities to add value and keep gigs on the calendar despite challenging times!
Sharing in the excitement of our student's success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.
Michelle Onuroah joined TSL in January 2021 and never looked back. As an accomplished author and founder of The Center for Prophetic Listening, Michelle knew she had a message she wanted to share with the world. But how?
In this episode, Michelle shares her journey to discovering TSL. She unpacks the work and dedication she prioritized during her time as a student, and how it has propelled her business and opportunity to live out her purpose. She shares how she defined her why, found her ideal audience, and what it takes to get your story to the stage!
One of the very best parts about The Speaker Lab is our students. Every day our Director of Student Success, Maryalice Goldsmith, demonstrates unwavering commitment to helping them gain confidence, clarity, and a clear path to their very own speaking success. Coupled with her role as a coach, Maryalice has a passion for helping others discover their confidence and unpack their “why.” Maryalice has jumped into the trenches with our team, helping to equip our coaches and refine processes so we can bring our best.
With her own entrepreneurial background, Maryalice brings unique perspective and energy to our leadership team. In her short time with TSL, she has witnessed substantial growth and guided our team amidst increased student needs. Maryalice shares more in this episode about the importance of an entrepreneurial mindset and the value of systems in sustaining a growing business.
As our Director of Operations, KC Procter is truly the wizard behind the curtain here at The Speaker Lab. He’s a master of organization, efficiency, establishing new processes, and implementing awesome tools that support the mission of our core values. With a passion for keeping the day-to-day seamless and innovation at the forefront of future planning, KC has helped lead TSL into some of our greatest growth to date.
In this episode KC shares insight on the team culture at TSL, reflecting on our commitment to balance and growth that prioritizes delivering the very best to our team and students. If you’re wondering what it takes to establish and maintain systems and processes as you grow your business, KC offers insight and actionable steps that will get you moving in the right direction.
For Episode 362 I’m sitting down with Mr. Chris Seo, our Director of Marketing here at The Speaker Lab. His innovation and fearless leadership have helped pave the way for TSL to reach our people and share our platform. Chris shares the inside scoop on why our team is so unique and how it’s helping speakers position themselves effectively in the marketplace.
With a passion for branding and a wealth of expertise in identifying your market, Chris is helping equip our team and students with resources to make a difference in building your business. His insight and transparency into the world of marketing will leave you encouraged and prepared to take the next step and stand out among the crowd.
It’s a privilege to work alongside a leadership team at The Speaker Lab who embodies our commitment to provide top-notch support, resources, and coaching to our students. For Episode 361 of The Speaker Lab Podcast, I asked our Director of Sales, Sam Hill, to unpack the parallels of his role and expertise with that of speakers ready to take their business to the next level.
Sam has walked alongside TSL through significant growth as we adjust and innovate to meet the needs of our clients. His commitment to people, process, and product has allowed him to equip an enrollment team that continues to bring their best. With a passion for helping students find their breakthrough moment and build their business, Sam is here to share the inside scoop on how to find success in sales and marketing, and how it can change the course of your business.
Have you ever wondered who is behind the scenes at The Speaker Lab? Episode 360 is one of a kind as I’ve invited our entire leadership team to join me on The Speaker Lab Podcast. Join us for the inside scoop on what it’s like to be part of the team at TSL and why we are so committed to making TSL the very best place to work.
I’m sitting down with Sam Hill (Director of Sales/Enrollment), KC Procter, (Director of Operations), Chris Seo (Director of Marketing), and Maryalice Goldsmith (Director of Student Success) so they can share how we work together to create a winning product and experience for our students.
On Episode 359 of The Speaker Lab Podcast, I’m sitting down with my good friend Shawn Hanks, leader of the Premiere Speakers Bureau.
The last 18-months have been anything but predictable for all of us. We have been provided unique challenges and opportunities in the speaking business. Some of you might be wondering, are we past the impact of the pandemic? Will the industry come back? How can I best prepare for the unknown?
Shawn reflects on this time of refinement for speakers and how to fill the gaps to continue moving forward. He’s also sharing his insights on the current state of the industry, what’s to come, and how you can thrive amidst the unknown. Listen in for all of the details on this episode of The Speaker Lab Podcast!
Tamsen Webster is the author of Find Your Red Thread and she's also a sought-after keynote speaker and business strategist.
On today's episode, we talk about what it means to find your red thread, and how to build a successful speaking career around it.
Please join us for this informative and engaging conversation on the 358th edition of The Speaker Lab.
Have you ever thought of YouTube as more than a place to host your videos? What if you could find out how to use YouTube to grow your speaking business? The man to tell us how is none other than my friend Thomas Frank.
Thomas went through our Booked and Paid to Speak trainings a few years ago. I met him when he was in college; I spoke at his school. We stayed in touch and he's become extremely successful, especially with his YouTube channel.
On today's show, we talk about his origins, how you can use YouTube to build your audience and find and book potential speaking gigs, and best practices for YouTube videos to generate more interest and views. Join us for Thomas' insights on those subjects and much more on this episode of The Speaker Lab.
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Setting up your virtual speaking studio is an important part of building your speaking business.
And the man to guide you through the nuts and bolts is Craigery Dennis: a video production wizard. Today on The Speaker Lab, Craigery and I are talking about the fundamentals of setting up your virtual speaking studio.
Join us to hear it all on this edition of The Speaker Lab.
Do you track any of your speaking metrics? Our guest today, Erick Rheam, says there are 5 key metrics to growing your speaking business.
Erick has been on the show before so you can revisit his story on episode 126 and episode 150. I brought him on to today's episode of The Speaker Lab to talk about the exponential growth he has had using certain key metrics. Specifically there are 5 key metrics he focuses on, and those metrics have taken his business from $15,000 to nearly $200k in under 4 years.
Even if you're already successful in your speaking career you'll learn plenty from hearing about Erick's metrics and how he uses them to gauge the health of his business. Tune in for those insights and more with Erick Rheam on episode 225 of The Speaker Lab!
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Networking to build your speaking business doesn't have to be complicated or take a lot of time.
Here to tell us why and how to do it is Jordan Harbinger, the host of The Jordan Harbinger Show and a masterful networker. On today's show, he explains how you can get started building your network and the major benefits of networking that money cannot buy.
We'll be diving deep into those topics and more on episode 356 of The Speaker Lab!
Does the idea of cold calling strike fear into your heart? It won't after today's edition of The Speaker Lab!
Joe is an up and coming speaker who has quickly added a lot of gigs to his calendar by using the four rules of cold calling for speakers. On this episode, Joe tells us what those four rules are as well as how to remove the fear of cold calling and how to make it easy for your prospects to say yes to you.
This is another terrific guest you won't want to miss so be sure to join us on episode 223 of The Speaker Lab.
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Joining us to explain the process of becoming a referable speaker is the dynamite duo of Michael Port and Andrew Davis.
On today's The Speaker Lab, we talk about their latest book, The Referable Speaker. We also discuss what a referable speaker is and how to become one before diving into how they test out new speech material and the biggest mistake speakers make when starting out.
You'll hear those topics and more when you tune in for the 355th edition of The Speaker Lab.
Hugh is one of our rare 3-peat guests and he's back to tell us how to use blogging to book speaking gigs.
On today's edition of The Speaker Lab, Hugh specifically explains why you should blog to grow your speaking business including how often you should blog, what you should blog about, how long your blog posts should be, and where you should promote your blog.
In addition to being a keynote speaker and best-selling author, Hugh runs a business called BlogWorks. BlogWorks is a company devoted to helping speakers book more speaking gigs through the art of blogging.
Hugh shares his wealth of knowledge and more so join us to hear it all on episode 229 of The Speaker Lab!
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Lois Creamer is a legend in the industry and she's here to give you practical advice for succeeding in speaking.
On this edition of The Speaker Lab, she tells us how she got involved in the National Speakers Association, what relational selling is and why you should use it, and the role virtual speaking will play in the future of the speaking industry.
You'll hear her insights on those topics and much more on this practical and applicable episode of The Speaker Lab!
Wondering how to transition into speaking full-time? The Speaker Lab guest today, Erick Rheam, has made the leap, and he'll talk about what it's like to turn pro and make your speaking career a reality.
Erick is one of our original Booked and Paid to Speak students, and today he's a highly successful speaker. But he only recently left his corporate job to pursue his speaking career on a full-time basis.
You'll hear what gave him the confidence to finally leave and so much more on episode 239 of The Speaker Lab.
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If a six-figure speaking business is one of your goals then you're going to love today's episode!
Lisa Perez is one of our super successful students at The Speaker Lab. Today she's here to share with us her HR background and how she went from speaking for free to building a six-figure speaking business of her own.
Listen in and hear how you can follow in her footsteps on episode 353 of The Speaker Lab.
Our guest on this episode has delivered 90+ plus events every year for the last 11 years, and has spoke in 57 different countries and has been paid to speak over 2500 times.
His name is Phil Jones and he spends the bulk of his time helping people sell with more confidence and more credibility while getting better results.
You’ll hear how he does that along with what the markets are like in South America, Europe, Asia and Australia when you join us on the 240th edition of The Speaker Lab.
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How to exit a corner might not be a phrase you're familiar with but it could be pivotal to helping your speaking career.
Ron Tite is here on The Speaker Lab to explain how this term from race car driving applies to speaking. Ron is a very successful international keynote speaker who is back for this third appearance on the show.
Hear us talk about how to exit a corner and more on episode 352 of The Speaker Lab.