Publicity isn't just for actors and celebrities! Learning how to grow your speaking career with publicity can be one of the fastest ways to grow your brand and your speaking platform. And to explain how is none other than publicity and media ninja, Selena Soo.
Selena is the resident expert on public relations, having worked with notable names such as Ramit Sethi, Derek Halpern and Kimra Luna. She's also helped her clients secure coverage in media outlets like Forbes, Inc., and O, The Oprah Magazine.
Today on The Speaker Lab, Selena stops by to explain why public relations and publicity matter so much to your speaking career, along with a step-by-step breakdown of the pitch process. She also shares how to leverage the media coverage you get from those pitches.
We always strive to bring you the best of the best here on The Speaker Lab, and Selena is no exception! Get your notepad ready and tune in for my conversation with Selena Soo on this edition of The Speaker Lab.
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EPISODE RESOURCES
"How can I speak to the military?" is a question I am asked on a regular basis, and you will uncover the answer on today's episode!
Our guest is Mike Domitrz, international speaker and founder of the Date Safe Project. In his role as founder and leader, Mike travels the world working with universities, military installations, corporations and organizations to create a culture of consent and respect.
On episode 177, Mike tells us how his sister's experience led him to become a speaker which in turn led him to found the Date Safe Project. He also goes into detail on how to speak to the military, what you need to know about this unique niche, and also how he has kept his topic fresh and relevant both for himself and his audience for over 25 years!
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Ever wonder how to speak to the education market? Are you interested in making a career out of touching the lives of students, teachers and the parents of students? If so you are in the right place!
Joining us for this show is my friend, Scott Backovich, one of the leading speakers in the youth market. Scott may look young but he has plenty of experience and wisdom on this topic, and he shares it all with us today.
On episode 176, we talk about about how he finds and books school assemblies and school leadership conferences, and who to contact at schools depending on the region of the school. He also explains how to transition from free speaking gigs to getting paid, and more on today's edition of The Speaker Lab!
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One of the most important things you can for your speaking career is to find out how to position yourself as an expert. And I could think of no one better to describe and demonstrate this topic than my good friend Chris Ducker.
Chris is an internationally-recognized expert on all things personal branding. He's also a best-selling author, globe-trotting speaker, and successful business mentor. He knows more than a thing or two about standing out as an expert!
On today's show, we're talking about his latest book, Rise of the Youpreneur as well as the origins of Chris's speaking career and his personal brand. He also explains why you should want to become someone's favorite and how to grow your personal brand beyond the stage. Listen to those great topics and more with me and Chris Ducker today on episode 175 of The Speaker Lab!
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