The Speaker Lab with Grant Baldwin

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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The Speaker Lab with Grant Baldwin




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Jul 16, 2019

What could you accomplish if you were truly free to focus on the things you love most? A man who will help you find out is our guest today, the one and only Michael Hyatt.

Michael is an amazing, successful speaker, author, and entrepreneur, as well as a husband and father.

On today's edition of The Speaker Lab, Michael and I cover a lot of ground including his evolution as a speaker, and specific elements of his book Free to Focus that relate to your speaking journey. We talk about the freedom compass and the weekly and daily three, and more.

This is an exceptionally insightful episode you won't want to miss so join us for number 246 of The Speaker Lab with Michael Hyatt.


  • What's the hustle fallacy?
  • What does the power of constraints mean?
  • How can you include your family in your side hustle dreams?
  • Why he recommends having someone else with you on the road.
  • What is a weekly preview and how do you do it?
  • How do we apply the Pareto Principle?
  • How many goals should you set per quarter and per year?
  • What happens once you've worked more than 55 hours in a week?
  • And so much more!



Jul 9, 2019

What event planners look for in a speaker may seem like a mystery, but today's guest is going to reveal all the secrets!

Josh McGhee is an event planner who books professional speakers with fees ranging from a few thousand dollars up to $40,000.

Today he'll tell us how he and his team choose those speakers, including the one thing they all must have or he won't book them, and what you can do to be a better partner with your clients and grow your referrals.

Join us for those great insights from the other side of the table on the 245th episode of The Speaker Lab!


  • How many speakers does his organization hire annually?
  • What are the three tiers of speaker fees in their non-profit?
  • How can you be pro-active without being irritating?
  • What specific details in your videos are important to event planners?
  • Why does he talk with the potential speaker before hiring them?
  • What role does post-event communication play in your referability?
  • How does his organization determine if a speaker provided their value?
  • How partnerships and sponsorships can work to cover your speaking fees.
  • And so much more!



Jul 2, 2019

How to leverage YouTube for more speaking gigs may be a question you've asked yourself. If so your answer is on today's episode of The Speaker Lab, and you'll definitely want to hear!

Joining us to talk about leveraging YouTube to build and grow your speaking business is Amy Landino. Amy has a YouTube following over 300k subscribers, and she's leveraged her success there to become an author and grow her speaking business.

Today we talk all things YouTube, but we also dig into the broad topics she speaks on, the details of her recent speaking agency experience: why she signed exclusively with Vayner Speakers and the pros and cons of signing with any agency.

You'll hear all of that and more during our conversation with Amy Landino on episode 244 of The Speaker Lab.


  • What is good content marketing at its core?
  • How do you know you've hit your stride?
  • Why you should not use your YouTube content in your demo video.
  • What is the biggest mistake she sees people making in their speaker trailers?
  • What should be included in your speaker trailer?
  • How often should you upload your videos to YouTube?
  • What's the biggest benefit of creating videos?
  • How asking this one question can massively help your career.
  • And so much more!




Jun 25, 2019

Do you know how to make a good first impression? Have you thought about it? You will after you listen to this episode!

On The Speaker Lab today, Sylvie di Giusto talks with us about how to make a good first impression, something she speaks about in the corporate world. Specifically, she tells us the four people to consider when choosing what to wear, the 3 S's to picking out your onstage outfit and the ABCDs of your personal brand.

There's a lot of great content she brings to the show so join us and hear it all on episode 243 of The Speaker Lab!


  • What is confirmation bias and how does it work?
  • How did she land on the topic of first impressions?
  • Why your speaking topic evolves over time.
  • Why accents can be an asset and not a hindrance.
  • What are the first steps to making a good impression?
  • How do you find your signature style?
  • How does branding impact our everyday life?
  • What is your reputation based on?
  • And so much more!




Jun 18, 2019

What's the current state of the speaking market like right now? Our guest, Brandon Edmonson, has the answers and he is telling all on episode 242 of The Speaker Lab!

Brandon is the Vice-President of Premiere Speakers Bureau and today he'll share what they are seeing in the marketplace right now. We'll get into details like how far out clients are booking, what the fee range is and the different topics clients are booking.

That's just a small slice of what we cover so join us and listen in to episode 242 of The Speaker Lab.


  • What do all speakers need to have in their speaking video right now?
  • Brandon's rule of thumb for how much should you spend on your video.
  • How important is SEO for speakers today?
  • Where are their primary lead sources coming from?
  • Why being local is a value add for event planners and booking agents.
  • How far out are most events booking right now?
  • What's the financial outlook for the speaking industry?
  • How to manage the mental game of the speaking cycle.
  • And so much more!




Jun 11, 2019

How much does branding matter to a speaker's career? Quite a bit, and here to talk about creating your speaking brand is industry expert, Rick Clemons.

Rick is a former student now coach with our Booked and Paid to Speak program who worked in branding for several decades. He shares his personal as well as professional experiences on the topic today.

We also talk about branding: what elements go into making a brand, what it means to have your own personal speaking brand and what questions to ask if you are creating your brand. You'll hear us weigh in on those topics and more on today's The Speaker Lab.  


  • Why branding is more than just your logo and your color scheme.
  • How is a brand like a person?
  • What do you need to think through when creating your brand?
  • How much of branding is you defining the brand versus the market defining it for you?
  • What is the umbrella of your brand?
  • Do you need a company name?
  • How do values fit into your branding?
  • Why simplicity makes the sale.
  • And so much more!




Jun 4, 2019

If becoming a speaker in the international market is something you dream about then you'll love this episode of The Speaker Lab!

Our guest today has delivered 90+ plus events every year for the last 11 years, and has spoken in 57 different countries and has been paid to speak over 2500 times.

His name is Phil Jones and he spends the bulk of his time helping people sell with more confidence and more credibility while getting better results.

You'll hear how he does that along with what the markets are like in South America, Europe, Asia and Australia when you join us on the 240th edition of The Speaker Lab.


  • Are there budgetary variations in Europe vs. South America vs. Asia?
  • Why you must allow yourself to go through periods of reinvention.
  • What two businesses should every speaker have?
  • If you are outside of the US, what are practical ways to break into that market?
  • The importance of getting clear on why you want to speak internationally.
  • Why should every speaker do simultaneous translation at least once?
  • What little things can and should you do when speaking to an international audience?
  • Why giving yourself permission to try, play and fail can create some of your best experiences.
  • And so much more!



May 28, 2019

Wondering how to transition into speaking full-time? The Speaker Lab guest today, Erick Rheam, has made the leap, and he'll talk about what it's like to turn pro and make your speaking career a reality.

Erick is one of our original Booked and Paid to Speak students, and today he's a highly successful speaker. But he only recently left his corporate job to pursue his speaking career on a full-time basis.

You'll hear what gave him the confidence to finally leave and so much more on episode 239 of The Speaker Lab.  


  • When did he know he had to choose between speaking and his job?
  • What were the two reasons speaking was a good fit for him?
  • What you should do if your boss isn't supportive of your speaking side hustle.
  • What are the two keys to being successful at something?
  • Should your target market and topic evolve throughout your speaking career?
  • What was the tipping point that showed him it was time to leave his job?
  • Why you need mentors in your life.
  • What are the biggest regrets most people have in their lives?
  • And so much more!




May 21, 2019

We are back with the history of The Speaker Lab part II! If you missed part one you can hear it here.

On episode 238, I am again interviewed by a former Booked and Paid to Speak alum and current coach in the program, Eric Rheam.

Today we talk about how this show has evolved over time, where we are going in the next few years and my advice for anyone starting their speaking journey. Join us to hear that and more!


  • When did I know it was time to retire my first podcast?
  • What failures did I have and what did I learn from them?
  • Why you have to love the process that gets you the gigs.
  • How has my team evolved from 2014 through today.
  • Why not making myself the focus of The Speaker Lab has led to our success.
  • What are common characteristics among the most successful Speaker Lab alums?
  • What's the difference between being interested and being committed?
  • Why you have to be ready for the grind in order to be successful.
  • And so much more!




May 14, 2019

Episode 237 of The Speaker Lab is a unique show: we are diving into the history of The Speaker Lab!

And we are doing it by flipping the tables: I am going to be interviewed by Eric Rheam. You may recognize him from previous shows, he's a former alum of Booked and Paid to Speak and a current coach with the program.

This is the first of a two-part series in which we detail how I got into speaking, what my early years were like as a speaker, and then how and why I created The Speaker Lab. Join us for those goodies and more on today's edition of The Speaker Lab!


  • What's a great exercise I recommend to other speakers today?
  • How many gigs did I do in my busiest year?
  • How long did it take to go from my first gig to my first $1k gig?
  • Do I still experience insecurities and doubts today?
  • What is the purpose of The Speaker Lab?
  • Why speaking is a high-paying manual labor gig.
  • What are the two primary ways to make more money as a speaker?
  • What does it mean to "sell the sawdust"?
  • And so much more!




May 7, 2019

On this episode of The Speaker Lab I have a fireside chat with Jane Atkinson, founder and creator of The Speaker Launcher. The journey to creating this business began with a desire to work for an inspirational speaker. The seed was firmly planted when she saw a Les Brown TV special not long after, and it soon sprouted her first marketing gig.

Hear how that gig led her to later work with Peter Legge and Vince Vicente, before she ultimately formed The Speaker Launcher. You'll hear her stories and advice, as well as some of my own experiences when you join us for episode 236 of The Speaker Lab!




  • What is one of the most difficult finds in this industry?
  • What it means if you aren't getting referrals.
  • Why being difficult doesn't just mean being a diva.
  • What to do when fear creeps in.
  • Why referring business to other speakers is critical to your own success.
  • What's the difference between speakers who make it and speakers who don't?
  • How becoming known for one thing can be beneficial.
  • Why you should triple down on what is working.
  • And so much more!





Apr 30, 2019
We are back with another YouTube speech breakdown; this time we are giving you the ins and outs of what works and what doesn't from the venerable Mel Robbins.

On today's The Speaker Lab, we are breaking down Mel's very popular Ted Talk called How to Stop Screwing Yourself Over. Mel is a well-known keynote speaker and presenter so you will learn a lot from her speech.

Be sure to hear it all by tuning in to episode 235 of The Speaker Lab.




  • What pieces of your speech should be the most tightly scripted?
  • Is there a way to create humor without using words?
  • What types of callbacks should you use in your speech?
  • What lighting is best for you on stage?
  • What is one way to emphasize a powerful moment?
  • Why should you leave the stage and walk among the audience?
  • What works best for slides?
  • How to use call and response in your presentation.






Apr 23, 2019

Has a company ever asked to license your material? Whether or not you've ever been approached, it's important to understand the topic of intellectual property for speakers.

Here to tell us about IP for speakers is Pamela Slim. Pamela is a successful coach, author, speaker and all-around amazing woman.

On this episode of The Speaker Lab, Pam explains when and how to license your material, how to protect your IP (intellectual property), as well as how to market it, price it, and leverage it to your greatest advantage.


  • What qualifies as intellectual property?
  • How can licensing help you leverage your knowledge and tools to reach new markets?
  • When do you know licensing is your best option?
  • Do you need to be famous to license your material?
  • What is essential to intellectual property and brand recognition?
  • What are the best ways to market your licensed material and IP?
  • Why do you need to track how many people use your materials?
  • Why money shouldn't be your sole focus when licensing your IP.
  • And so much more!




Apr 16, 2019

We're doing something different this week on The Speaker Lab: coming straight from our YouTube channel is our play by play breakdown of speeches and popular Ted Talks. We'll talk about what works, what doesn't work and some ideas on areas to improve.

Today our speech breakdown is of 2018 Toastmasters Champion Ramona J. Smith.

Personally, I have mixed feelings about Toastmasters which I will share on today's episode. So tune in to hear my thoughts on Toastmasters and our speech breakdown of Toastmasters champion Ramona Smith on episode 233 of The Speaker Lab.


  • What is one of the ways you get better as a speaker?
  • How does Toastmasters help you improve?
  • Can you ever be too polished as a speaker?
  • What are the drawbacks to Toastmasters?
  • How to use cadence in your speeches for the greatest effect.
  • When does physicality work in your favor and when does it not?
  • How can you create visual representations on stage?
  • How to use strategic pauses to emphasize your points.
  • And so much more...




Apr 9, 2019

Are you overlooking some simple ways to book more gigs? You'll find out when you listen to today's show!

Kris Reece is a professional faith-based speaker who also coaches and writes books for women about reaching their fullest God-given potential.

On this episode we talk about some issues she is facing in her speaking business. Specifically, we help Kris find new gigs, leverage connections from previous gigs and evaluate whether it makes sense to pay to speak.

Join us to hear insights on those topics and more on the 232nd edition of The Speaker Lab!


  • What are the reasons you should consider speaking for free?
  • Why you send an invoice even if you speak for free.
  • The two things you can do during a speaking gig to generate future gigs.
  • What's the best way you can approach previous clients for referrals?
  • How do you evaluate whether you should buy a sponsorship and pay to speak?
  • What is one of the quickest ways to build a relationship?
  • How do you find the key person who books speakers at big events?
  • Why you should never stop marketing your speaking services.
  • And so much more!




Apr 2, 2019

Follow up is what separates part-time speakers from full-time professionals.

But how do you follow through on your follow up in the most effective way? That's what we are talking about today on The Speaker Lab with Jim Kukral.

Jim is an online marketer and serial entrepreneur who wants to grow the speaking aspect of his business. This episode is a one on one coaching call with Jim about what he's been doing for follow up and what he can start doing right now to improve that aspect of his business. You'll hear that topic and more on episode 231 of The Speaker Lab!


  • What does it mean to be "unskippable"?
  • How do you get better as a speaker?
  • Why speaking fees are more than just a check.
  • How often should you follow up?
  • When should you call people you've contacted about potential gigs?
  • How to ensure you have accountability.
  • What do you do when you have a hot lead?
  • Why you need to always be knocking on doors for leads.
  • And so much more!




Mar 26, 2019

Ever feel like your topic should be heard by everyone? If you said yes today's show is perfect for you. Our guest is facing the same dilemma many speakers have faced: how to narrow your speaking audience.

To address this common challenge on today's The Speaker we are joined by Rocco Cozza. Rocco is a successful businessman who wants to do more speaking and today we're going to help him accomplish that goal by narrowing his audience.

Join us to hear exactly how to do this and so much more on this edition of The Speaker Lab!


  • Why is kindness the most important thing in business?
  • Why a message for everyone is a message for no one.
  • When you pick a lane does that choice have to be permanent?
  • How to determine if there is a market for your topic.
  • How you can trojan horse your topic into existing speaking needs.
  • What should you do if you have doubts about your speaking fees?
  • How do you determine if a free speaking gig is valuable to you?
  • What is one of your best marketing tools?
  • And so much more!




Mar 19, 2019

Hugh is one of our rare 3-peat guests and he's back to tell us how to use blogging to book speaking gigs.

On today's edition of The Speaker Lab, Hugh specifically explains why you should blog to grow your speaking business including how often you should blog, what you should blog about, how long your blog posts should be, and where you should promote your blog.

In addition to being a keynote speaker and best-selling author, Hugh runs a business called BlogWorks. BlogWorks is a company devoted to helping speakers book more speaking gigs through the art of blogging.

Hugh shares his wealth of knowledge and more so join us to hear it all on episode 229 of The Speaker Lab!


  • How often should you post to ensure you're relevant?
  • Why more is not necessarily better.
  • The three steps to take after you write every blog post.
  • Should you write your blog for your audience or people who hire speakers?
  • What are the two ways to know if your blog post resonates with your audience?
  • What should you do if you have run out of topic ideas?
  • Is there a standard format you can use for your blog posts?
  • What four statistics should you focus on?
  • And so much more!




Mar 12, 2019

Do you know how to network and get more keynote speeches as a result? Our guest is here to find out, and you'll hear too when you listen to today's episode of The Speaker Lab.

Lea Pica is part of our elite coaching program and she is looking for ways to turn her existing speaking opportunities into additional paid keynote engagements. Lea is a data storytelling evangelist who teaches digital analysts and internet marketers how to look at the data from their programs, tie it to the success of their organizations or clients and then tell that story.

During episode 228, Lea tells us how speaking fits into her current business model, what she is doing right now to garner more gigs and what type of follow has worked and hasn't worked for her. We dive into all of that and more on this edition of The Speaker Lab.


  • What options is she considering to boost her keynote opportunities?
  • Do you have to be outgoing and extroverted to be a good networker?
  • Why direct conversations translate to the hottest leads.
  • What are the two ways to promote yourself while you're speaking?
  • Why do you want to be the one to follow up, not vice versa?
  • Why it's easier to get more gigs the more you speak.
  • Why should you do your keynote before your workshop when you're doing both at a conference?
  • How to use video to follow up with stagnant leads.
  • And so much more!




Mar 5, 2019

Is getting paid to speak on creativity really a viable option? Is that a topic to build your business around? Here to explore those questions is one of our Elite coaching students, Beth Inglish.

Beth is an artist who speaks to other artists and leaders in the community to help them rediscover their creativity. Of late, she's been speaking to leaders in corporate America about how to be more creative and how to lead with a creative mindset.

On today’s The Speaker Lab, we talk about what changed for Beth that made her want to pursue speaking as a business, how to go from doing free gigs to paid gigs and how to know if you can make a living speaking to a particular audience. Join us for those topics and more on today’s edition of The Speaker Lab.


  • What are questions to ask if you are struggling to find your target audience?
  • How do you know if your potential audience is viable?
  • Why you need to keep your big picture goals in mind.
  • Does everyone have creativity inside of them?
  • How can you narrow down who you speak to?
  • Why it's important to spread the word that you are a speaker.
  • How can you find subgroups and other events/opportunities within the same company?
  • Why having someone vouch for you can be a win-win for you and your client.
  • And so much more!




Feb 26, 2019

Everyone loves an underdog, right? If you're just starting out as a speaker you definitely fall in the underdog category. So why not take full advantage and create your own underdog Rocky story? Clint Pulver did and success has followed suit.

Today he's going to tell us how he tapped into the power of his own Rocky story to make powerful  relationships with speakers he admires and respects, and how he created his own board of directors as a result.

On this episode of The Speaker Lab, he'll also tell us how he incorporates professional drumming experience into his speaking gigs. Join us for the details on all of these topics with my friend and yours Clint Pulver.


  • How did he get his first speaking gig while still in high school?
  • When did he quit his full-time job in the medical field?
  • The 3 things that make up a dream job: what are they?
  • What one thing did he do that directly led to booking 7 gigs?
  • What questions did he ask of his prospective audience?
  • How much of a financial buffer did he have saved for himself?
  • What one piece of content generated 85% of his bookings in his first year?
  • What three business investments paid the biggest dividends?
  • And so much more!




Feb 19, 2019

Do you track any of your speaking metrics? Our guest today, Erick Rheam, says there are 5 key metrics to growing your speaking business.

Erick has been on the show before so you can revisit his story on episode 126 and episode 150. I brought him on to today's episode of The Speaker Lab to talk about the exponential growth he has had using certain key metrics. Specifically there are 5 key metrics he focuses on, and those metrics have taken his business from $15,000  to nearly $200k in under 4 years.

Even if you're already successful in your speaking career you'll learn plenty from hearing about Erick's metrics and how he uses them to gauge the health of his business. Tune in for those insights and more with Erick Rheam on episode 225 of The Speaker Lab!


  • What are lagging indicators versus leading indicators?
  • How has he determined his $5,000 speaking fee and when does he raise it?
  • What are the 5 steps in his prospective gig pipeline?
  • How soon should you contact a prospect who shows interest in hiring you?
  • When does he stop everything and focus on generating leads?
  • What does it mean to him if no one books him from an event where he's speaking?
  • How many gigs does he aim to book from each of his speaking events?
  • Why you've got to be serious about the numbers if you want to be serious about speaking
  • And so much more!




Feb 12, 2019

Todd Henry is a successful speaker, consultant and best-selling author who is here to give us speaking tips from the accidental creative point of view.

Todd has written four books, including The Accidental Creative, Die Empty, Louder than Words and his latest work called Herding Tigers. Herding Tigers is about how leaders can create environments in which creative teams can thrive.

On today's The Speaker Lab, we talk about his evolution, why you need to have a great speaker video and the importance of lovingly punching your audience in the gut! Hear what that means and more on episode 224 of The Speaker Lab with Todd Henry.


  • Is it always necessary to replace your full-time income before you leave to go out on your own?
  • Who are your stakeholders and why must you all be in alignment?
  • How many years did it take for him to make the leap to entrepreneurship?
  • What is the goal of taking risks?
  • How many times did he almost quit while he was building his business?
  • How does he cope with the struggles and the low moments he experiences today?
  • Why you shouldn't be afraid to stand up and have a point of view.
  • Why a good speaker "lovingly punches you in the gut".
  • And so much more!



Feb 5, 2019

Does the idea of cold calling strike fear into your heart? It won't after today's edition of The Speaker Lab!

Joe is an up and coming speaker who has quickly added a lot of gigs to his calendar by using the four rules of cold calling for speakers. On this episode, Joe tells us what those four rules are as well as how to remove the fear of cold calling and how to make it easy for your prospects to say yes to you.

This is another terrific guest you won't want to miss so be sure to join us on episode 223 of The Speaker Lab.


  • How did he first uncover the power of cold calling?
  • How can you get your foot in the door of an industry in which you are not known?
  • Do you have to go in hot to a cold call?
  • How do you know if you are a good fit for a potential opportunity?
  • Why uncommon commonalities are important in your cold calling process.
  • What's the best way to reach out: phone, email, or social media?
  • How expecting nothing and appreciating everything will explode your business.
  • The type of follow up you can do to show your gratitude for the people who help you.
  • And so much more!


Jan 29, 2019

Mike Kim is one very smart man who knows marketing and branding, and he is here to share his 7 step process for creating your speaking brand. This is the same process he has used with his clients, including well-known thought leaders like John Maxwell, Donald Miller and Suzanne Evans.

On this episode of The Speaker Lab, he walks us through those 7 steps and what they entail. We also talk about why positioning determines so much of everything else you do in your business, how to price yourself as a premium speaker while still being able to negotiate and take lower-priced gigs.

Whether you are new to speaking or are a long-time veteran, this is a great episode chockfull of helpful recommendations and frameworks to help you. Without further adieu take a listen to Mike Kim and I on today's The Speaker Lab.


  • What is the most unique selling proposition that any of us have?
  • Who should your marketing materials be speaking to?
  • Which platform is best for you?
  • Why you should position yourself towards the high end of the market.
  • How do you know what kind of product you are offering?
  • What is the best way to pitch and sell yourself?
  • What are the three sub-identities to every brand?
  • Can you sell lower-tiered products while being positioned as a high-end brand?
  • And so much more!



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