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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: Page 17
Apr 17, 2016

Have you ever gotten on stage and told a joke, only for it to fall flat? Or maybe you've avoided cracking a joke from stage because you're worried you'll hear the proverbial crickets chirping in the audience!

Here to talk about how to integrate comedy into your speaking gigs is Ron Tite, a hilarious and accomplished businessman. Ron certainly keeps himself busy: he works in several different areas while still speaking regularly about marketing and other aspects of business.

On episode 45 of The Speaker Lab Ron shares how he became a speaker, and how that skill has afforded him the unique opportunity to drive business revenue. In addition Ron also shares his guidance on speaking bureaus, how he began his comedy career, and how to position yourself as an engaging speaker. Listen in to hear all of that and so much more on this episode of The Speaker Lab!  

THE FINER DETAILS OF THIS SHOW

  • What most appealed to Ron about speaking?
  • How a speaking bureau can help advance your speaking career.
  • Ron shares what it's really like in the world of comedy.
  • Why it's important to create relevant and engaging content for your audience.
  • How to balance being funny and being effective.
  • How can you incorporate comedy in your speaking if you're not a comedian?
  • What to do when your jokes fall flat.
  • And much, much more!

EPISODE RESOURCES

Apr 16, 2016

Thank you for joining us on episode 44 of The Speaker Lab, so glad you're here!

Avid listener Hector asked the question that is the focus of this show: he wants to know what a speaker one sheet is and if he needs one.

To hear the answer to Hector's question sit right there and hit the play button on episode 44 of The Speaker Lab!

EPISODE RESOURCES

Apr 15, 2016

Welcome to episode 43 of The Speaker Lab! We are on a roll with our 30 shows in 30 days, and today we keep on rollin'.

The topic for today comes from a listener, Kevin, who wants to know when you should create your first product. How long into your career should you be before creating and selling your own products?

That is the question of the day! So listen in to hear the answer on episode 43 of The Speaker Lab.

EPISODE RESOURCES

Apr 14, 2016

You know how important email lists are, but do you have a marketing funnel set up to grow that list? And if you have a funnel set up how do you know if it's the right one and it's doing what it is meant to do?

Whatever state your email list and marketing funnels are in our guest for today's show will help you tremendously.

Scott Oldford is stopping by to share what he has learned in his 12 years of online marketing. We talk about all things related to marketing funnels and email lists. Specifically Scott and I deep dive into the three types of leads and how to speak to each of them with different marketing funnels, and how to leverage your audience and serve more people.

There's all of that and so much more on this 42nd edition of The Speaker Lab! Sit back, listen in and prepare to expand your marketing funnels knowledge.

THE FINER DETAILS OF THIS SHOW

  • Why it's important for your bottom line to build an audience.
  • What are the three types of marketing and how do they work together?
  • Why do you want to "own the relationship" with your audience?
  • What are the three mindsets your audience has and how can you respond to each?
  • Why being relevant allows you to not sell to your target group.
  • What is the #1 reason entrepreneurs don't have a marketing funnel?
  • How to adopt and adapt according to where your audience is in their journey.
  • And much, much more!

EPISODE RESOURCES

Apr 13, 2016

Welcome back for another edition of The Speaker Lab!

Today is episode 41, and it's courtesy of a listener like you. Pamela wants to know any recommendations for narrowing down her target market.

This is a valuable lesson you'll want to listen in for, check it out on episode 41 of The Speaker Lab!

EPISODE RESOURCES

Apr 12, 2016

Welcome to today's edition of The Speaker Lab, thanks for joining in!

Episode 40 is about your demo video. It's brought to you courtesy of Ronald, he wrote in to ask if he needs to include any video from non-church speaking engagements when creating a demo to land corporate gigs.

This is an intriguing question you should know the answer to, and it's on this episode of The Speaker Lab!

EPISODE RESOURCES

Apr 11, 2016

Welcome to the latest edition of The Speaker Lab!

On today's show listener Linda writes in to ask how to sell her book after speaking. Are back of the room sales her only option or are there other ways to sell from stage?

Listen in to hear the answer to on episode 39 of The Speaker Lab!

EPISODE RESOURCES

Apr 10, 2016

Welcome to today's edition of The Speaker Lab, thank you for listening in!

Today's show is based on a question from a listener like you. Kevin is wondering how to set up his speaking business, and what legal entity is best to use (such as an LLC, etc).

This is another great question that any speaker needs to know about, listen in to episode 37 of The Speaker Lab for the answer.

EPISODE RESOURCES

Apr 9, 2016

On episode 37 of The Speaker Lab we're continuing to answer your questions, one by one!

Patty writes in because he wants to know if you should charge non-profits and churches, and if so how much should you charge?

Tune in for the answer on episode 37 of The Speaker Lab!

EPISODE RESOURCES

Apr 8, 2016

Welcome to today's edition of The Speaker Lab, thanks for being here!

Episode 36 is about a question Becky sent in: Becky is a regular listener who is already getting paid to speak, but she doesn't have a web site or blog. She wrote in to ask how to set up her first web site and where to get started.

This is a great question every speaker needs to know the answer to, listen in to hear my thoughts on episode 36 of The Speaker Lab!

EPISODE RESOURCES

Apr 7, 2016

Whether you've been speaking for decades or just weeks you've noticed some speakers are more at ease on stage than others. Today the renowned speaker and performer Matthew Kimberley is here to share how you can feel confident and at ease on stage no matter how much experience you have.

On this episode of The Speaker Lab, Matthew and I talk about how to avoid nerves while speaking, and how to best prepare for any type of speaking engagement.

We also dive into his sales career as well as his acting experience, and how both led him to become such an accomplished speaker despite living on a tiny island in the Mediterranean! Listen in to hear all of that and so much more on this episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW

  • How can you use an accent to your advantage?
  • Can confidence be taught in speaking?
  • How to always avoid being unprepared.
  • How to manage the transition from speaking for free to speaking for a fee.
  • The importance of avoiding an "informercial" talk.
  • Matthew's tips for being an excellent salesperson.
  • Why is it important to have a money-back guarantee?
  • How can you use urgency effectively?
  • And much, much more!

EPISODE RESOURCES

Apr 6, 2016

Welcome to today's edition of The Speaker Lab, thanks for joining in!

Episode 34 is about a topic one listener, Jeff, recently asked about. He wants to know how to balance comedy and content. How much comedy vs content do people look for from their keynote speaker?

An interesting question that you can hear the answer to on episode 34 of The Speaker Lab!

EPISODE RESOURCES

Apr 5, 2016

Welcome to today's edition of The Speaker Lab, thanks for being here!

On this episode listener Maia calls in with a question about how to pay taxes on the fees you charge as a speaker. She asks if you pay taxes on the entire amount you receive, or can you subtract travel expenses too?

Although I'm not a tax specialist I've got her answer, and you can hear it on episode 33 of The Speaker Lab!

EPISODE RESOURCES

Apr 4, 2016

Welcome to today's edition of The Speaker Lab, thanks for tuning in!

On today's show listener Caelan called in with a question about speaker certifications. She wants to know which certifications are needed, and which are not.

Ready to hear my recommendations? Then check out episode 32 of The Speaker Lab!

EPISODE RESOURCES

Apr 3, 2016

Welcome to today's edition of The Speaker Lab, thanks for listening in!

On today's show you'll hear a voicemail question from Jed. He wants to know how to transition from speaking to the faith-based market to the secular market.

Ready to hear the answer? Then check out episode 31 of The Speaker Lab!

EPISODE RESOURCES

Apr 2, 2016

 Welcome to today's edition of The Speaker Lab. If you're just tuning in you've caught a special segment of the show: 30 episodes in 30 days.

We are on day two of those 30 days! Here's how it works: every day a new episode will go up for 30 days and in that show I'll be answering one question from a listener. These will short, sweet and concise shows that will help you with one specific area of speaking.

On today's show we hear from Chris who wants to know how to properly gain referrals from the audiences you're speaking to.  Ready to find out the answer? Then listen in to episode 30 of The Speaker Lab!

EPISODE RESOURCES

Apr 1, 2016

Welcome to today's edition of The Speaker Lab. This episode is the start of something very exciting: 30 shows in 30 days!

Here's how it works: every day a new episode will go up for 30 days and in that show I'll be answering one question from a listener. These will short, sweet and concise shows that will help you with one specific area of speaking.

Now that you know how it works let's get to today's show. This question comes from Jerry who wants to know if and when to use a pen name as a speaker. To hear the answer tune in to episode 29 of The Speaker Lab!  

EPISODE RESOURCES

Mar 31, 2016

Have you ever wondered why you need an email list and how to start, grow and monetize one?

You are in luck! Today I’m talking with Bryan Harris of Video Fruit. He’s here to explain all the details of an email list from A to Z.

On this episode Bryan explains his repeated attempts to start a business, and his repeated failures. He also explains why growing an email list was the key to his eventual success, and why following in the footsteps of key influencers like Nathan Barry and Seth Godin finally gave him traction.

There’s all of that and so much more on today episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

  • What is an email list and why is important?
  • What book opened his eyes to the need for an email list?
  • What is offline vs. online advertising?
  • Can you create an email list for any topic?
  • Why should you choose email over Facebook or Twitter or other social media?
  • Why having people know, like and trust you is so crucial to your success.
  • How can you get people to opt-in to your list?
  • Bryan shares how he generated 10k subscribers and $25k in sales in 10 months!
  • And much, much more!

EPISODE RESOURCES

Mar 29, 2016

What’s the link between copywriting and public speaking? On today's episode of The Speaker Lab my good friend Ray Edwards joins us to answer that question.

Ray is one of the most successful copywriters in the industry and he shares how having solid copy helped him create a thriving speaking career. His early career days were in radio: as a DJ and in the corporate side.

However he had the foresight to see the possibilities of the Internet and left to pursue online marketing, promotions and copywriting. Later his success in the online world would lead him into public speaking, a pursuit we talk more about on this episode.

Today, Ray offers his advice on how to use copywriting in the most effective way for your speaking business, how to test out your ideas, and how to integrate persuasion into your career. Listen in to hear all of that and so much more on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

  • The three different types of speakers, according to Ray.
  • What is price anchoring and how can you use it?
  • The seven keys to more powerful copywriting.
  • What is the "so what" test?
  • How to approach selling as a shepherd, not a wolf.
  • What is P.A.S.T.O.R and how can you use it to help you?
  • The importance of representing the client well.
  • How to get a great testimonial from a employer.
  • And much, much more!

EPISODE RESOURCES

Mar 24, 2016

On this episode of The Speaker Lab it's another great Q&A show! Today I'm answering one question, and only one because it's such a great question! It comes from our friend Bryan in South Africa. He wants to know about a very important aspect of professional speaking: website creation and management.

My advice to Bryan has several parts including how speaking can fit into your existing business, how my websites have progressed as my speaking career has grown and finally what content should be most prominent on your website to achieve the maximum result.

Whether you have an existing speaking career or you want to get started as a speaker you'll learn plenty from today's show. Sit back, listen in and enjoy episode 26 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

  • Why is it important to have a website as a speaker?
  • Where should you put your speaking information on your website?
  • How can you entice people to view your site?
  • What is the "fold" and how can you use it?
  • What is the difference between the home page and the speaking page?
  • How to have a sharp one-page website.
  • The importance of having an About page.
  • What should be included on your contact page, and what shouldn’t?
  • And much, much more!

EPISODE RESOURCES

Mar 22, 2016

On today's episode of The Speaker Lab, I'm sitting down with speaker, entrepreneur, and all around good guy Arel Moodie. In this episode we discuss many important aspects of his career, as well as how created his current business.

Arel offers his guidance on SO much today! He shares how to know your content and your audience so you can speak knowledgeably and confidently. Plus he explains how to select an appropriate topic to speak on, while maintaining a clear vision for your speaking career.

And we wrap up with the strategies he uses to succeed financially in the speaking world in the quickest and most effective way possible. This is a show chockfull of great advice - listen in to hear it all on episode 25 of The Speaker Lab!

HE FINER DETAILS OF THIS SHOW

  • Why are time zones important for speakers to consider?
  • Which audience should you choose to speak to?
  • How you can gain experience before speaking.
  • Arel's "what do you need" strategy and how you can use it.
  • How can you get paid for speak quickly?
  • How to get paid to speak while still giving back - and why it's important.
  • How can you get jobs while avoiding cold calling?
  • What can you do to diversify your business?
  • And much, much more!

EPISODE RESOURCES

Mar 17, 2016

On episode 24 of The Speaker Lab I'm sitting down with Shawn Hanks, my friend and neighbor who runs Premiere Speakers Bureau.

Not sure what a speakers bureau can do for you or why you should join you one? That's why he's here: he will explain exactly what a speakers bureau does and how being a member of one can help your speaking career.

Shawn also shares his insights on how a speaker can become represented in his bureau, what is required of one of his bureau's speakers and much more. Listen in for all of the details on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

  • What are specific ways a speakers bureau can enhance your speaking career?
  • What is the difference between a celebrity speaker and a content speaker?
  • The importance of having universal and valuable content.
  • How much does a membership in a speakers bureau cost?
  • The difference between being exclusive and non-exclusive with a bureau.
  • What does Shawn looks for in a speaker?
  • The right way to put together a demo video.
  • What types of opportunities are in the market for speakers?
  • And much, much more!

EPISODE RESOURCES

Mar 15, 2016

There's one crucial aspect to having a thriving speaking career that is often overlooked, do you know what it is? It's the topic for today's episode: how to network.

Networking with other speakers is so important because it can propel your career forward while helping you personally as well. Professionally you'll find other speakers often give referrals and today I explain why.

On a personal level many speakers experience loneliness, and networking can help alleviate those feelings. By talking with other people in the speaking business we as speakers can find the support and community we all need to be healthy and successful.

I also share my suggestions on how to approach and interact with speakers in a comfortable and natural way. Listen in to hear all of that and so much more on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

  • What are specific benefits networking can have on your career?
  • How can other speakers support you?
  • Why would another speaker want to give you a referral?
  • When is it appropriate to expect and charge fees from other speakers?
  • The importance of networking with speakers in your niche.
  • Where should you go to meet other speakers?
  • How to appropriately approach speakers in any situation.
  • What to expect from the upcoming Speaker Lab Live event!
  • And much, much more!

EPISODE RESOURCES

Mar 10, 2016

Whether or not you have considered writing a book it is a powerful tool I highly recommend all speakers have in their toolbox. But how do you know if your idea is the right one, if it will land with your target audience and will help you grow the speaking business you're working on?

Our guest has those answers! Mr. Rob Kosberg of Best Seller Publishing offers done-for-you services for coaches, entrepreneurs, consultants and speakers. As a best-selling author himself he knows firsthand the importance of publishing, promoting and ultimately profiting from your book.

On episode 22 of The Speaker Lab he shares what he's learned from becoming a published best-selling author in his own right, how he leveraged his first book and how that success led to the creation of Best Selling Books, a company that has helped countless experts become authors. You'll hear all of that and more on today's show!

THE FINER DETAILS OF THIS SHOW

  • Why is a book so effective at landing speaking gigs?
  • The extra bit of credibility a book gives you - and why it's important.
  • Why did his first book become a best-seller?
  • How he leverages his book as a lead generation tool to gain more clients.
  • Why big names like Seth Godin and Tim Ferriss self-publish today.
  • When does it make sense to give your book away for free?
  • Why your dream of getting a traditional publisher may be a nightmare in reality.
  • The two things you need to sell your books without a traditional publisher.
  • And much, much more!

EPISODE RESOURCES

Mar 8, 2016

On today's episode of The Speaker Lab, we've got another great Q&A show. This is the show where I answer your most burning questions about speaking!

And we've got a variety of topics to discuss: everything from how to follow up (without being annoying or obnoxious!) and what you need to be asking clients. We'll also get into how long to wait before sending a client more than one email and the tools I use to help me run every aspect of my speaking business.

Plus you’ll hear all about Speaker Lab Live: something new I’ve got for you on May 21st. Listen in to hear all of that and so much more on this episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW

  • How to avoid being annoying to clients.
  • How can you be short and sweet in your communication with clients?
  • The importance of asking clients the right questions and how to do it.
  • Why it's important to note the times you're emailing clients.
  • How much time is appropriate to send a reminder email?
  • When is it okay to call clients?
  • What is the "ball in your court" email and when should you use it?
  • And much, much more!

EPISODE RESOURCES

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