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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Apr 15, 2020

Grant Baldwin and Scott Stratten hosted a Facebook Live to talk about the future of the speaking industry after a pandemic.

During the live stream, Grant and Scott discuss:

  • The long-term impacts the coronavirus will have on the speaking industry
  • Experimenting with style and facial hair while social distancing
  • Why “speaking” isn’t really your true profession
  • Understanding the gig is the payoff for building your platform and being an expert
  • Dealing with feeling like you’ve lost part of your identity
  • Grieving the loss of things that used to annoy you (like the too early soundcheck)
  • Predicting the recovery timeline for massive events and the impact on keynotes
  • Distributing a sub-standard virtual product will hurt your live speaking down the road by degrading your value
  • Accepting that the “new normal” is largely unknown
  • The pending lawsuits as a result of the virus spreading at large events
  • Treating the speaking gig as one component of your business and how you deliver value
  • Do what it takes to help you feel productive
  • Being okay with where you are at in responding to these unprecedented times
  • "Whatever your normal is right now, that’s fine."
  • Determining the right timing for when to pivot to virtual options for your audience
  • Avoiding guilt for not doing some things
  • A virtual answer isn’t the same as an in-person answer
  • Why you can’t shift the same equity you have on stage to a virtual gig at first
  • How webinars are a transfer of skills and what makes them different than a keynote
  • The drastic difference between our current circumstances and any emergency we’ve experienced in the past
  • Is everyone going to work from home in the future?
  • There will be a “new normal”, but it won’t be completely different from everything we know
  • How to avoid long-term risk by making short-term budget decisions that you sustain
  • Learning business lessons now that will carry you through the crisis and beyond
  • Ignoring hindsight regret
  • Getting creative with discovering new revenue sources and sponsored opportunities
  • How to approach outreach without appearing tone-deaf
  • Making sure you check on your contacts, colleagues, and clients to see how they’re doing
  • Reaching out to recent clients to offer a “thank you” video to their team
  • Losing your pride
  • Treat your email list as your most important asset and continue to build it beyond this crisis
  • Don’t feed the noise
  • Controlling who you follow
  • Healthy outlets for coping with stress and staying connected
  • Using the mute button on social media to create boundaries
  • Tips on growing a man bun
  • And more

EPISODE RESOURCES

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