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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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299. How to Be a Corporate Trainer with Michael Bungay Stanier 0
Jul 21, 2020

One area we haven't touched on is how to be a corporate trainer, my friend Michael Bungay Stanier is here to change that!

Michael is a well-established keynote speaker and corporate trainer. On today's The Speaker Lab, we talk about what topics work in this industry, positioning yourself versus positioning a product/program, and who hires corporate trainers.

We have a lot of fun during this informative and practical conversation with Michael, so please join us for episode 299 of The Speaker Lab!

 

THE FINER DETAILS OF THIS SHOW:

  • What's the distinction between selling yourself versus a product?
  • Why you need standards if you are going to scale.
  • How to define "good enough" and why you must.
  • Are there both prizes and punishments to scalability?
  • Can you dabble with having other people speak for you?
  • What are the three delivery models and what do they entail?
  • How should you determine your fees?
  • When do you charge per participant?
  • And so much more!
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