The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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Now displaying: 2020
Apr 6, 2020

Grant Baldwin and Mike Michalowicz hosted a Facebook Live to talk about how speakers should handle their finances in the midst of crisis.

During the live stream, Grant and Mike discuss:

  • Pivoting business to accommodate canceled or postponed events
  • Expediting projects to fill the gap created by live events
  • Amplifying communication frequency while decreasing quantity
  • Super long, rambling emails can have a negative impact on your brand
  • The difference between seizing an opportunity to serve and being opportunistic
  • Sending out short sound bits of value to your audience is powerful
  • Ask your email list what they need to identify themes
  • Create products to meet those needs at a reasonable rate (not free)
  • The economy is built on paying for stuff. If we all give everything away, it falls apart.
  • Lessons small businesses and speakers can learn to prepare for the future
  • The business crisis trend
  • What can you do to keep the lights on
  • 1-Step Back Technique to discover new opportunities
  • And more


Apr 3, 2020

Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.

During the live stream, Grant and Carrie discuss:

  • Starting her brand as “The Barefoot Executive"
  • Self-isolating with teenagers in Texas
  • Why worry won’t do you a bit of good
  • Prioritizing daily communication with your audience
  • Marketing with empathy and not appearing tone-deaf
  • Creating leverage in your business to create a “stage” in different ways
  • Teach a masterclass on your area of expertise
  • Provide mentoring to a few clients to coach through a specific process
  • Create the infrastructure for a membership program (>1000 email list subscribers)
  • Do not stop your marketing
  • Using the tools you have to deliver value to your audience
  • Asking the question: How can I serve your people from a distance?
  • Don’t wait for fancy tools to create value for your audience
  • Virtual keynoting and reimagined virtual conference for 50,000 people
  • Suit up and show up every day
  • Make the most of the opportunities you have
  • If you stop your marketing now and disappear, you’ll be forgotten
  • Stay in healthy communication with both colleagues and clients
  • It’s time to build your email list and stay in connection with them
  • Why you can’t rely on social media and paid advertising alone
  • How to go get some paid contracts
  • Learn something new while you’re stuck at home
  • Stay away from the fridge and stay in your speaker clothes
  • Practice your material and test new stuff on Facebook Live
  • Take care of yourself. Your image is your business.
  • Acknowledge your stress and grief, but don’t live in it. Focus on gratitude.
  • Set goals for each day and establish minimum expectations
  • Don’t be ashamed to get help. This crisis is not your fault.
  • Small businesses are what keep the country going.
  • And more


Apr 1, 2020

Grant Baldwin and Erick Rheam hosted a Facebook Live to talk about how speakers can convert live events that are postponed or canceled into virtual gigs.

During the live stream, Grant and Erick discuss:

  • Booking webinars and workshops to replace/supplement live events
  • Finding value in what you’re already doing and converting it to an offer
  • Repurposing the challenge of working from home to create new value
  • Discovering new opportunities to diversify your speaking platform
  • Add value while recognizing your clients pay you for the solutions you bring
  • Prioritizing service doesn’t have to sacrifice revenue
  • Strategies for stopping the bleeding in your business
  • Throw out the rule book in the short-term
  • How to price virtual speaking gigs versus live events
  • And more


Mar 31, 2020

Staying positive on your speaking journey will help you succeed, and our guest today is the perfect example of this.

Jon Gordon is the author of Stay Positive, The Energy Bus and many other best-sellers. He's also an equally prolific and successful speaker.

On episode 282 of The Speaker Lab, he tells us how he got started speaking, the pros and cons of speaking for free, and how he thinks about his business beyond the stage. Join us for this intriguing and illuminating conversation with Jon Gordon on this edition of The Speaker Lab.


  • How does he take the challenges of flying and transform them into opportunities?
  • Why did he give 80 free talks?
  • Why you shouldn't expect to be good when you start.
  • From where did he get the idea for his first book?
  • What a telescope and a microscope have to do with achieving your goals.
  • How can you take a big topic and carve your own niche within it?
  • What does research show about positivity?
  • What is the power of being introverted?
  • And so much more!


Mar 30, 2020

Grant Baldwin and Josh McGhee hosted a Facebook Live to talk about how event planners are responding to the coronavirus and its impact on the speaking industry.

During the live stream, Grant and Josh discuss:

  • How many events an event planner will typically manage in the course of a year
  • An insider view of how events approach the decision to cancel or postpone
  • The likelihood of rescheduling and postponing events that are further out than 1-2 months
  • Adapting to fast-changing circumstances in the midst of unprecedented times
  • Placing a high value on safety
  • Adjusting accordingly to accommodate travel bands
  • Determining which events are able to be converted to virtual experiences
  • Just because your physical gathering is canceled or postponed doesn’t mean you can’t deliver value in the digital space
  • Organizations being pushed to create a more interactive experience whether it’s in-person or virtual
  • How do conference owners/organizers continue education between annual events and leverage technology to stay engaged with their audience?
  • Staying connected throughout the year by using virtual learning options
  • Finding opportunity amidst the storm
  • Speakers who serve in times of crisis will stand out when normalcy returns
  • Exploring alternative options to speaking on stage when events get canceled or moved
  • Focus on creating value here in the now and pausing on selling future bookings
  • Prioritizing relationships is the most strategic things speakers can do
  • Partner with event planners now to help them amidst the chaos
  • How current social distancing will swing back and create a visceral need for in-person events
  • The aftermath of the current crisis will lead to new virtual opportunities that expand speaker revenue streams
  • And more


Mar 28, 2020

Grant Baldwin and Terry Brock hosted a Facebook Live to talk about you can create virtual speaking opportunities.

During the live stream, Grant and Terry discuss:

  • Making room for natural reactions to stressful times
  • Intentionally focusing on positive attitude
  • Leveraging technology to reach our audiences and deliver value
  • Why now is the time to hustle
  • Market trends when it comes to events canceling vs postponing
  • Speakers are communicators who solve problems
  • How to suggest virtual options to existing clients
  • Pull in experts in your network to deliver additional value
  • The problem you were hired to solve still exists
  • Exploring new ways to solve the same problem
  • Speakers don’t have to speak on stage to deliver value
  • Simple tips to improve the quality of your virtual presence
  • Scalable tools for video streaming and conferencing
  • Don’t get distracted by shiny, new tools. Pick one that works for you and move forward.
  • The importance of backup technology
  • Social distancing doesn’t cancel our need for social connection
  • Rolling up our sleeves to work harder and smarter
  • And more


Mar 27, 2020

Grant Baldwin and Shawn Hanks hosted a Facebook Live to talk about how speaking bureaus are responding and adjusting to the coronavirus.

During the live stream, Grant and Shawn discuss:

  • How appropriate the term “unprecedented” is in these unique times
  • Finding comfort in shared experiences
  • Adapting in the midst of unforeseen circumstances
  • Navigating the process of postponing/rescheduling 400+ events
  • The challenge of responding with grace versus reacting in fear
  • Operating from a place of fear in the short-term creates long-term losses
  • Focusing on relationships and maintaining bridges
  • Adjusting presentation to fit virtual delivery
  • Following wise financial practices to prepare for times of crisis
  • Diversify your business with other offers besides speaking on stage
  • Be cautious before you pivot your entire platform
  • Reaching out to clients to see where their pain points are and how you can serve their audience with content in the interim
  • And more


Mar 26, 2020

Grant Baldwin and Kyle Scheele hosted a Facebook Live to talk about how the youth speaking industry is responding and adjusting to the coronavirus.

During the live stream, Grant and Kyle discuss:

  • Navigating the crazy ups and downs
  • Adjusting to unexpected free time
  • Plenty of events that are rescheduling and postponing instead of canceling
  • How long will it take to get back to normal
  • Looking back to history for a sense of hope
  • Taking steps to prepare your finances for difficult times
  • Making a list of what you can control
  • Not wasting your time worrying about whatever is outside your control
  • Taking advantage of the downtime to catch up on projects you avoided
  • Spending time with loved ones and using technology to stay connected
  • How to ethically market your speaking business in times of crisis
  • The hidden benefits of working with a speaking agency
  • How will you tweak and adapt your content after this crisis?
  • How can you change to better serve people?
  • We have been through hard things as humans and we will continue to go through hard things
  • And more


Mar 25, 2020

Grant Baldwin and Neen James hosted a Facebook Live to talk about how to diversify your speaking income right now.

During the live stream, Grant and Neen discuss:

  • Comparing the impact of COVID-19 to the 2008 recession
  • Relocating to the United States and starting speaking business over from scratch
  • How uncertainty creates a unique challenge
  • Keeping your head in the right space
  • A service vs a sales mindset
  • Defaulting to positivity and generosity
  • The difference between making money during a crisis and making money from a crisis (shout out to Sean McCabe)
  • Unique challenges faced by different industries
  • Managing a long lead time before your next live speaking gig
  • The domino effect of events getting postponed
  • Financial practices that speakers should emulate
  • The reality of what events are actually getting canceled vs rescheduled
  • How speakers can look at their available speaking dates as inventory
  • “Be kind or be quiet."
  • Avoided short-sighted decisions
  • Don’t sell something you’re not qualified to teach
  • Playing the long-game with intentional attention
  • The invaluable gift of asking “how can I help?"
  • "You can’t organize history. You can’t live in regret of what you should’ve done."
  • And more


Mar 24, 2020

Narrowing down and focusing on your speaking topic is can be one of the harder aspects of speaking.

Here to help ease that process is David Newman. David is a professional speaker who also coaches other speakers, and all-around great guy!

Today on The Speaker Lab, we talk about everything from speaking fees, the NSA and demo videos. He even walks us through a specific exercise to find the right topic that has speaking opportunities within it. Be sure to join us and hear it all on episode 281 of The Speaker Lab.


  • Do we often teach what we ourselves need to learn?
  • How did he narrow his topic down from 30 potential options?
  • What it means if nobody else is talking about your subject matter.
  • Why actively choosing our own niche is a powerful privilege.
  • How do you know if there is a market for your topic?
  • Why it's necessary to pivot throughout your career.
  • Can you have both depth and variety in your speaking offerings?
  • Why speaking is the new marketing.
  • And so much more!


Mar 23, 2020

Grant Baldwin and Vinh Giang hosted a Facebook Live to talk about how speakers and magicians can adapt to delivering virtual experiences in unprecedented times.

During the live stream, in addition to a live magic trick, Grant and Vinh discuss:

  • How a state-mandated shutdown impacts live performers
  • Identifying audience categories and how to serve them
  • Assuming a position of generosity as a strategic investment
  • Putting relationships first
  • Accepting the new normal of virtual events
  • The opportunity to redefine webinar experiences and improve the quality
  • How do you have conversations with event planners to explore virtual options
  • Your audience still has the same needs now that they had before a crisis
  • How to help clients deliver value to their audiences through virtual
  • Role-playing a client call with someone interested in learning about virtual event options
  • Production value is under-estimated for virtual presenters
  • The indispensable value of being so good they can’t ignore you
  • How to stand out from the crowd
  • Hidden innovations to uncover in the midst of trials
  • Fostering audience engagement through interactive technology
  • The only 2 things you can control
  • And more


Mar 20, 2020

Grant Baldwin and Brian Fanzo (from hosted a Facebook Live to talk about how speakers can best use technology in this current climate.

During the live stream, Grant and Brian discuss:

  • Leveraging technology and social media to grow your speaking business
  • Starting a podcast to supplement your speaking and increase your audience
  • How to use virtual options to replace in-person meetings
  • Reinventing digital meeting experience with the distracted attendee in mind
  • The challenge event planners face in moving or redesigning large-scale events
  • Take a beat and remember the groundwork you’ve put in that will last beyond a crisis
  • Don’t sacrifice long-term wins for short-term gains
  • Getting creative in responding to canceled or postponed events
  • The importance of being transparent (and why it’s different from over-sharing)
  • Alternative options besides being on stage that speakers can do well
  • How do you think about pricing for virtual speaking gigs?


Mar 19, 2020

Grant Baldwin and Jane Atkinson (from Speaker Launcher) host a Facebook Live to talk about how speakers can deal with the current changes in the industry.

During the live stream, Grant and Jane discuss:

  • Being aware your mindset
  • Intentionally limiting your intake of the news and social media
  • Balancing negative and positive influences
  • Taking the opportunity to learn something new
  • Importance of diversifying your booking strategies
  • Asking bureaus to pay your compensation in advance
  • High demand for meeting space and venues shifting to Fall 2020
  • New opportunities in the marketplace
  • Focusing on what you can control vs what you can't
  • Avoiding a scarcity mindset and look for opportunities
  • The difference between speakers who weather the storm vs those who bail out
  • What it means to be a #FocusedHustler
  • Proactively check on your clients and ask how you can serve
  • Use extra time to build on the basics of your speaking business (that you might be avoiding otherwise)
  • Explore remote/virtual event options


Mar 18, 2020
Grant Baldwin and Erick Rheam hosted a Facebook Live to talk about how coronavirus has impacted the speaking industry and how you can thrive in the midst of crisis.
During the live stream, Grant and Erick discuss:
  • How to process times of crisis
  • The importance of managing cashflow
  • Be flexible and proactive with event planners
  • Challenges of rescheduling and postponing events
  • Creating value and security with event planners through patience
  • How airlines are setting an example for customer service
  • Remember that speaking is a relationship business
  • Experiment with alternate presenting options to save gigs
  • How the size and frequency of event types will change
  • What’s a good way to suggest virtual speaking engagements?


Mar 17, 2020

Speakers are feeling fearful right now, and to help ease that we're talking about how to thrive in a crisis.

Joining us to talk about this unique time is Erick Rheam, our Director of Student Success at The Speaker Lab and also a well-respected speaker in his own right.

On this episode of The Speaker Lab, we're going to help you deal with the COVID-19 crisis and future challenges you may face in the speaking industry. Erick lays out four points to mitigating the impact of any crisis as he learned during his time in the armed forces.

1. Secure the perimeter

  • Ensure you and your family are safe.
  • Engage in medical professionals and local authorities' recommended guidelines.
  • Ensure you are following proper protocol for safe social distancing.
  • Take stock of your finances.
  • Finalize potential gigs.
  • Continue reaching out for future gigs.

2. Evaluate your business. Now is the time to evaluate, learn, think and pause. Ask yourself questions like:

  • How do I make money speaking?
  • How will that change as a result of this crisis (and does it need to change)?
  • What online courses can I promote?
  • Can I work on that book I’ve wanted to write?
  • What virtual training gigs can I secure?

3. Gain Perspective.

  • Keep the big picture in mind.
  • Try to limit your information and be careful of your sources.
  • Practice gratitude.
  • Opportunities will present themselves, look for them.
  • Be flexible and be open to change.

4. Enjoy these moments.

  • We are creating unprecedented memories now.
  • Slow down, look around and take in the good.
  • Be a good human: be patient and be kind.
  • Journal your thoughts.
  • Serve others.


Mar 10, 2020

Our guest today, Srini Rao, runs the site and podcast called The Unmistakable Creative. He's also a prolific best-selling author and sought-after international keynote speaker.

Today, he joins The Speaker Lab to talk about his speaking journey, how he pitches a broad topic like creativity to companies and how he balances the business side of being an artist.

This is a far-reaching conversation, be sure to join us on episode 280 of The Speaker Lab to hear it all!


  • Has his podcast helped him garner speaking gigs?
  • When do bureaus approach you about working with them?
  • Why does he have two emails?
  • What is essential to every brand and business online?
  • Where should conferences be held?
  • What is one of the things he asks every potential client?
  • Why he always get referrals, and you should too.
  • What is an OKR and why is it one of the most effective filters he has used?
  • And so much more!


Mar 4, 2020

Here to tell us how passion can fuel your speaking success, and why you don't need to climb Mount Everest or win a gold medal first, is Kindra Hall.

Kindra is a successful keynote speaker who has exploded on the speaking circuit in the last few years. On today's The Speaker Lab, you'll hear how passionate Kindra is about speaking, and how you can be a great speaker even if you don't have any special skills or experiences.

We cover those areas, plus a lot more on this show. So get ready to take some notes and join us for The Speaker Lab with Kindra Hall!


  • What three things do you need in place to embark on your speaking career?
  • Where do you start if you have no experience?
  • How do you find people who want to hear your message?
  • Why speaking for free was important to her early success.
  • How do you know if you are meant to do this?
  • What to do once you start building momentum and how to keep it going.
  • Do bureaus create demand or manage it?
  • What are the pros and cons of being a female speaker?
  • And so much more!


Feb 26, 2020

Ever wonder how successful speakers are managing the highs and lows of speaking? Mitch Joel can tell us and he's here to do just that for today's The Speaker Lab.

Mitch is a returning guest (previously on episode 144) who came back to cover everything from the value of building relationships with other speakers to managing the highs and lows of this career path to the importance of making friends with other speakers.

You're going to learn all of that and more when you join us for episode 278 of The Speaker Lab!


  • How do you stay ahead of your competitors?
  • Why saying yes is key to being a great speaker.
  • Why what you do this year does not provide any guarantees next year.
  • When being good enough is okay.
  • How are speakers like coffee?
  • What is one question he asks himself with every speaking engagement?
  • Why the audience's show and the speaker's show are two different experiences.
  • And so much more! 


Feb 18, 2020

To commemorate the official launch of my book, The Successful Speaker, my friend and co-author of the book, Jeff Goins, is here!

On this edition of The Speaker Lab, Jeff and I talk about the book writing process for The Successful Speaker: Five Steps For Booking Gigs, Getting Paid, and Building Your Platform. We also give you a behind the scenes look at the making of this book, how this journey began with a joke (!) and how working on this book actually helped Jeff's speaking career.

Join us and you'll find out all of that and so much more on episode 277 of The Speaker Lab with Jeff Goins.


  • Why did we decide to co-brand The Successful Speaker?
  • How do you find the right voice for your book?
  • Why writing like you speak is terrible advice.
  • What types of collaborations are there between writers and authors?
  • Why did Jeff want to try ghostwriting after writing 5 of his own very successful books?
  • What is the one word that will tell you a book is most likely written by a ghostwriter?
  • Would Jeff change anything about the book?
  • Who was our secret hero of writing this book?
  • And so much more!


Feb 13, 2020

Welcome back to The Speaker Lab for a special bonus episode!

The Successful Speaker is a book I am releasing soon and as part of the launch, you're going to hear the first few chapters on today's show.

Directly from the actual audiobook, you'll hear what's in this book, who I am and my story on becoming a speaker. You'll also get an overview of the successful speaker roadmap and then chapter one about choosing your audience.

Join us to hear these topics and then be sure to get your own copy of The Successful Speaker!  


  • What is the foundation of your speaking career?
  • What will all audiences be wondering no matter who is speaking to them?
  • What is the topic trifecta and how do you apply it to your business?
  • Which 7 major industries have the highest demand for speakers?
  • If industry comes first, what follows?
  • Can you change industries later in your career?
  • Knowing what to speak about begins with what?
  • Why you should choose two industries, and how to move forward after you do.
  • And so much more!

Tweetable: "Your job is to solve a problem, not deliver a speech.."


Feb 11, 2020

Virtual reality is becoming part of our lives, even part of our speaking careers.

Terry Brock is our guest for today's show and he's to dig deeper into something we touched on during his first visit:  how to become a virtual speaker.

On this episode of The Speaker Lab, we get into the finer details on virtual speaking and things like the technology you need, how to price yourself, the clients who hire virtual speakers, and how you can actually earn more as a virtual speaker than speaking in-person.

Terry tells us those things and much more so please be sure to join us for episode 276 of The Speaker Lab!  


  • Is Zoom a necessary part of a virtual speaking set up?
  • How can an index card help you create a connection virtually?
  • What is key to ensuring a win for both your client and for you?
  • Are there industries or clients that are more receptive to virtual speaking?
  • Why would people initially be reluctant to use video?
  • When and why you should offer a bonus session for your clients.
  • How do you set up pricing and fees for virtual speaking?
  • What is the most important piece of your online set up?
  • And so much more!



Feb 4, 2020

Erick Rheam is our co-host and we are talking about the 5 step goal setting process you can use to create and achieve your goals in 2020 and beyond.

On today's episode of The Speaker Lab, Erick and I walk you through each of the five steps and we also talk about how we use these personally in our speaking careers and also here within The Speaker Lab itself.

Whether you're listening at the start of the year or any other time you're going to get useful and practical advice, including specific examples you can follow immediately. Join us for that and more on episode 275 of The Speaker Lab.    


  • Why are mini-retreats so important to the goal setting process?
  • How to plan out where you and your business are headed.
  • Do you have to wait until January 1st to set goals?
  • What are habit goals and achievement goals, and how many of each do you need?
  • How many primary goals should you set for your business each year?
  • What is a component most people miss in their goal setting?
  • How often should you read your goals and refresh them?
  • Why clarification is a critical step in the 5 step goal setting process.
  • And so much more!


Jan 28, 2020

Whether you're a speaker or a writer or both, you should be asking how to find your voice.

The woman with the answer is Allison Fallon and she joins us on episode 274 of The Speaker Lab. On this edition of the show, Allison and I talk about how to deal with nerves before you speak, the value of writing as a speaker and why you should create a writing habit.

Be sure to check out those topics and more in this conversation with Allison Fallon on episode 274 of The Speaker Lab.


  • Why you should you write even if you don't think you're a writer.
  • How much time should you spend writing every day in order to reap the benefits?
  • What are some ways to combat nerves while you're speaking?
  • What does it mean to look for the common thread?
  • Should you write about an in-demand topic or something you're passionate about?
  • Can you write a book that is both content-driven and story-driven?
  • Does being in the right place at the right time play a role in the success of a book?
  • Is it an option to not be a writer in our world today?
  • And so much more!



Jan 21, 2020

A man who is an expert at selling yourself as a speaker is here for episode 273 of The Speaker Lab!

Mr. Matthew Kimberley is a sales wizard and he gives us great strategies on what it takes to truly sell yourself in the speaking world. On today's show, we also talk about when and why he speaks for free and the math behind that choice.

You can hear that and much more when you tune in to this edition of The Speaker Lab.


  • What is the best way to build trust, credibility and stature?
  • Where does he live and how does that impact his business?
  • Is anyone a natural born sales person?
  • Why asking when you need something is too late and what to do instead.
  • What are the benefits of calling someone versus emailing them?
  • Should you speak on your own stage?
  • What kind of response rate should you expect initially?
  • Why you need to be explicit when collecting testimonials and referrals.
  • And so much more! 


Jan 14, 2020

Ever consider how to turn your clients into fans - even raving fans? Our guest today, David Meerman Scott, has literally written the book on doing so and he's here to share his insights.

Today on the Speaker Lab, we talk about how to turn your clients into raving fans, and how he can talk about a general topic that applies to many audiences while still standing out in the marketplace. We also discuss how he landed speaking gigs on Tony Robbins' stages, something he does frequently.

Plus you'll want to stay tuned til the end when he tells one of the BEST stories! It's a nightmare for any speaker, but it's hilarious so join us to hear it on episode 272 of The Speaker Lab.


  • How did he book a gig on Antarctica?
  • Why do Tony Robbins' speakers give away everything during their talks?
  • What is news jacking and why is it so beneficial for speakers?
  • Why he doesn't he read or listen to other content in the marketing niche.
  • What is the first step in how to turn your clients into fans?
  • Are there scientific reasons for hanging around after you give your talk?
  • How can hash tags help you connect with people after a speech?
  • Why does he do yoga before he speaks?
  • And so much more!


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