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The Speaker Lab

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!
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090. How to Amplify Your Brand With a Book, with Chad Cannon 0
Aug 18, 2016

In previous episodes we've talked about the important role a book can have in furthering your career as a speaker. It's a great marketing tool to open more doors and get your foot into and through those doors!

Our guest for today's show, Chadwick Cannon, is here to share his publishing experiences working with speakers and helping them spread their messages far and wide.

On episode 90 of The Speaker Lab, he explains his history in the publishing world, as well as the upside and drawbacks to working with a publishing house.

We also get into what he does with his digital agency today, and the best way to amplify your speaking brand with your book. There's all of that and more on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Why you have a built-in distribution channel, and may not even know it!
  • What are the pros and cons of self-publishing?
  • What does APE stand for and why should you know?
  • How to be taken seriously as a self-published author.
  • What's the value in a publishing relationship?
  • What percentage of proposals are actually picked up by a publishing house?
  • Should you ever give your book away for free?
  • How and why to peak people's interest in your book during your speech.
  • And so much more!

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